Got milk?

After more than 20 years, the "got milk?" ads are finally coming to an end. The tagline was created by Goodby, Silverstein & Partners in 1993 for the California Milk Board and the licensed to the National Milk Industry in 1995.The California Board is keeping the tagline along with still using Goodby Silverstein as their agency. The National Board and their agency Lowe Cambell Ewald are moving in another direction with the tagline "milk life".

The first TV spot is featured on the right. The first milk mustache ad featured Naomi Campbell the model. More than 300 hundred ads featuring celebrities were created.