Joanna joined FCB Brasil in September 2012. In less than 4 years, she won 38 Lions at the Cannes Festival, including one Grand Prix in the Mobile category and more than 100 awards among some of the best Ad Festivals like D&AD, One Show, Clio. Joanna was named the number 1 creative woman in advertising according to the American site Business Insider, declared a “Woman to Watch” by Advertising Age, listed number 5 among the most awarded Creative Directors by the Big Won Report, and was part of the 2014 Ad Age Creativity 50. In 2015, Joanna was listed as one of the 30 most creative people in advertising according to Business Insider, and was president of the Mobile Jury at Cannes 2015 and president of Integrated and Innovative category at D&AD 2016.

Joanna began her professional advertising career as a copywriter trainee at Ogilvy (1996), and worked as a copywriter at DPZ (1997-99), W/Brasil (1999-02) and Africa Advertising (2002-12), three iconic ad agencies in Brazil. The product of two academic powerhouses, Joanna graduated with an Arts degree from Brasilia University (UnB), and earned her postgraduate degree in Advertising & Marketing from ESPM, one of Brazil’s first institutes of higher learning, known for academic excellence in communication, marketing and business management.