Raj is one of the youngest Chief Creative Officers of India who was brought to Leo Burnett in 2014 to change the approach to communication in South Asia.

After having spent many years in BBDO offices across Asia, Raj moved to India, as the country's youngest Executive Creative Director to start BBDO in Mumbai at the age of 27. Under his leadership, from working out of coffee shops, BBDO Mumbai became one of the top 10 most creative agencies in Asia in just the first three years. In that tenure he did work like "Women Against Lazy Stubble", "ShaveSutra" for Gilette and "Touch the Pickle" for P&G Whisper.

In the first year at Leo Burnett, he led projects like "The nation's bike" where they saved a national treasure by melting a 61 year old warship to create millions of bikes for Bajaj. He also spearheaded projects like "OLX - Dastaan" where he brought India and Pakistan to trade things from the pre-independace era.

Raj has won more than 150 metals at Cannes, One Show, D&AD, Clio and Spikes Asia which include the inaugural Cannes Glass Lion Grand Prix and the Inaugural Cannes Creative Effectiveness Lion.