Lili started her advertising career as a copywriter at DDB Shanghai over a decade ago. After moving to Hong Kong, she plied her trade at Leo Burnett and Cheil as a leading creative role responsible for numerous multinational & local blue chip clients like Samsung, Samsonite, American Tourister, P&G Rejoice, P&G Whisper,1O1O, MTR and many more.

Over the years, Lili’s work has been cited at international awards shows including Cannes Lions,The One Show, D&AD impact, London International Awards, Spikes Asia, AdFest, New York Festival, Ad stars , LongXi Awards and the Grand Prix in HK4As Kam Fan Awards. She has also served as a jury member for Spikes Asia as well as some local award events.

Lili's guiding star comes from author Maya Angelou “You can't use up creativity. The more you use, the more you have.” In her spare time, Lili is obsessed with her lovely guinea pigs!