ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
ADC97 Interactive Jury
Luciana Haguiara
Digital Creative Director
AlmapBBDO
São Paulo
Luciana embraces the importance of creative solutions in the digital environment to bring people memorable, beautiful and useful experiences. She believes that ideas must be bigger than the technology – they’ve got to enchant, with the technology being used seamlessly. The more hidden, the better. Her passion for digital experiments with art, music and data drove her to make a big change in 2001, when she gave up being an offline copywriter to venture into the digital realm. She has won countless creativity awards, including Cannes Lions, D&AD, ADC, Webby Awards, The One Show, Clios, Ny Festival, El Ojo de Iberoamerica, London Festival, among others. She served on juries for Cannes Digital Craft Lions and Cannes Cyber Lions, and also for The One Show, D&AD, Clio, NY Festival and as President of the Interactive and Mobile juries at El Ojo de Iberoamerica and the FIAP Awards. She has created award-winning campaigns for Volkswagen, HP, Getty Images, Havaianas, Visa, Pedigree, GE, Marisa, Greenpeace, Gol Airlines, Pepsi, Antarctica, MAN, IBM, etc.