The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Greatest Agency: Apple / London + Apple / Cupertino Client: Apple Category: Best of Show
The Innocent Eyes Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Best of Film & Video
Less Talk, More Bitcoin Agency: Accenture Song + Coinbase + Walker + The Mill Client: Coinbase Category: Best of Direct Marketing
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Best of Gaming
Eyedar Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London Client: Horizon Therapeutics Category: Best of Pharma
Gender Swap Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Best of Branded Entertainment
Data Tienda Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City Client: Gahr WeCapital Category: Best of Creative Use of Data
The Singularity Agency: Squarespace + Smuggler / Los Angeles + Q Department + Final Cut Client: Squarespace Category: Best of Integrated
The Greatest Agency: Apple / London + Apple / Cupertino Client: Apple Category: Best of Brand-Side / In-House
Public Displays of Encouragement Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Best of Out of Home
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Best of Interactive, Online & Mobile
Rihanna - Stay Agency: Apple Client: Apple Music Category: Best of Music & Sound Craft
Turnstile Turbines Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris Client: Iberdrola Category: Best of IP & Product Design
Eat a Swede Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Best of Health & Wellness
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Best of Radio & Audio
Morning After Island Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Best of Cultural Driver
The Elections Edition Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai Client: An Nahar Newspaper Category: Best of Print & Promotional
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Best of Experiential & Immersive
Morning After Island Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Best of Public Relations
The First Digital Nation Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Best of Creative Effectiveness
BMW: Nothing But Sheer Joy Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York Client: BMW Category: Best of Social Media
The Black Elevation Map Agency: Performance Art / Toronto Client: Black & Abroad Category: Best of Interactive & Mobile Craft
Share the Joy Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York Client: Apple Category: Best of Moving Image Craft
Chillboards Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Best of Design
Long Term Agency: FCB / Toronto Client: Canadian Down Syndrome Society Category: Penta Pencil
Still Fresh. Never Frozen. Agency: VMLY&R / Kansas City + Wendy's / Dublin + Spark Foundry / New York + Ketchum / Chicago Client: Wendy's Category: Penta Pencil
Phone It In Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland Client: Skinny Category: CMO Pencil
See My Skin Agency: Edelman / New York + Mindshare / New York Client: Vaseline Category: Fusion Pencil
Data Tienda Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City Client: Gahr WeCapital Category: Sustainable Development Goals
Vehicle of Change Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm Client: Vattenfall Category: Green Pencil
Eat a Swede Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Film
The Bridge Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro Client: PAWS NY Category: Film
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Utility
Fingerspelling Agency: American Society for Deaf Children + Hello Monday/DEPT Client: American Society for Deaf Children Category: Utility
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
90 Minutes of Air Conditioning Agency: Pereira O'Dell / New York + MIDEA, US / Parsippany Client: MIDEA Category: Experiential & Installations / Brand Installations
Google Black-owned Friday Every Day Agency: BBH USA + Google Consumer Apps Client: Google Category: Digital Design
Project Convey Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Digital Design
Spriteverso Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba Client: The Coca-Cola Company / Sprite Category: Animation / Series
Bill it to Bezos Agency: Angry Butterfly / Toronto Client: Jane/Finch Community Centre Category: Social Channel / Single Platform
See My Skin Agency: Edelman / New York Client: Vaseline Category: Multicultural Impact
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Multicultural Impact
The Black Elevation Map Agency: Performance Art / Toronto Client: Black & Abroad Category: Creative Use of Data
Non artificial Mexico Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho Client: Burger King Category: Craft / Photography
Native Sportscasters Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York Client: AB INBEV Category: Craft / Casting
NPC Agency: Grey / London + Kellogg’s Client: Pringles/Kellogg's Category: Short Form Video / Series / Episodic
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Current Event Response
Project Convey Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Innovation & Transformation / Innovation in Design
Influencers' Friends Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá Client: AbInBev Colombia - Poker Beer Category: Influencer Marketing / Single Channel
Eat a Swede Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Branded Content

2023 Best of Show Best of Show Pencil

Apple / London + Apple / Cupertino

Apple

The Greatest

Best of Show

OS23_BOS000G

2023 Film & Video Best of Discipline Pencil

Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok

Monde Nissin / Voiz

The Innocent Eyes

Best of Film & Video

OS23_FI000G

2023 Direct Marketing Best of Discipline Pencil

Accenture Song + Coinbase + Walker + The Mill

Coinbase

Less Talk, More Bitcoin

Best of Direct Marketing

OS23_DM000G

2023 Gaming Best of Discipline Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Best of Gaming

OS23_GA000G

2023 Pharma Best of Discipline Pencil

Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London

Horizon Therapeutics

Eyedar

Best of Pharma

OS23_PH000G

2023 Branded Entertainment Best of Discipline Pencil

BETC / Paris + Women in Games / Paris

Women in Games

Gender Swap

Best of Branded Entertainment

OS23_BE000G

2023 Creative Use of Data Best of Discipline Pencil

DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City

Gahr WeCapital

Data Tienda

Best of Creative Use of Data

OS23_CU000G

2023 Integrated Best of Discipline Pencil

Squarespace + Smuggler / Los Angeles + Q Department + Final Cut

Squarespace

The Singularity

Best of Integrated

OS23_IG000G

2023 Brand-Side / In-House Best of Discipline Pencil

Apple / London + Apple / Cupertino

Apple

The Greatest

Best of Brand-Side / In-House

OS23_BS000G

2023 Out of Home Best of Discipline Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

Public Displays of Encouragement

Best of Out of Home

OS23_OH000G

2023 Interactive, Online & Mobile Best of Discipline Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Best of Interactive, Online & Mobile

OS23_IN000G

2023 Music & Sound Craft Best of Discipline Pencil

Apple

Apple Music

Rihanna - Stay

Best of Music & Sound Craft

OS23_MS000G

2023 IP & Product Design Best of Discipline Pencil

Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris

Iberdrola

Turnstile Turbines

Best of IP & Product Design

OS23_IP000G

2023 Health & Wellness Best of Discipline Pencil

McCann / Stockholm + McCann Worldgroup / London

The Swedish Food Federation

Eat a Swede

Best of Health & Wellness

OS23_HW000G

2023 Radio & Audio Best of Discipline Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Best of Radio & Audio

OS23_RA000G

2023 Cultural Driver Best of Discipline Pencil

Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa

Grupo Estratégico PAE

Morning After Island

Best of Cultural Driver

OS23_CD000G

2023 Print & Promotional Best of Discipline Pencil

Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai

An Nahar Newspaper

The Elections Edition

Best of Print & Promotional

OS23_PT000G

2023 Experiential & Immersive Best of Discipline Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Best of Experiential & Immersive

OS23_EX000G

2023 Public Relations Best of Discipline Pencil

Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa

Grupo Estratégico PAE

Morning After Island

Best of Public Relations

OS23_PR000G

2023 Creative Effectiveness Best of Discipline Pencil

The Monkeys, part of Accenture Song / Sydney + Collider / Sydney

The Government of Tuvalu

The First Digital Nation

Best of Creative Effectiveness

OS23_CE000G

2023 Social Media Best of Discipline Pencil

TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York

BMW

BMW: Nothing But Sheer Joy

Best of Social Media

OS23_SM000G

2023 Interactive & Mobile Craft Best of Discipline Pencil

Performance Art / Toronto

Black & Abroad

The Black Elevation Map

Best of Interactive & Mobile Craft

OS23_IC000G

2023 Moving Image Craft & Production Best of Discipline Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York

Apple

Share the Joy

Best of Moving Image Craft

OS23_MI000G

2023 Design Best of Discipline Pencil

DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago

Coors Light

Chillboards

Best of Design

OS23_DE000G

2023 Penta Pencil Penta Pencil

FCB / Toronto

Canadian Down Syndrome Society

Long Term

Penta Pencil

OS23_PP001P

2023 Penta Pencil Penta Pencil

VMLY&R / Kansas City + Wendy's / Dublin + Spark Foundry / New York + Ketchum / Chicago

Wendy's

Still Fresh. Never Frozen.

Penta Pencil

OS23_PP002P

2023 CMO Pencil CMO Pencil

Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland

Skinny

Phone It In

CMO Pencil

OS23_CM001G

2023 Fusion Pencil Fusion Pencil

Edelman / New York + Mindshare / New York

Vaseline

See My Skin

Fusion Pencil

OS23_FP001F

2023 Sustainable Development Goals Pencil SDG Pencil

DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City

Gahr WeCapital

Data Tienda

Sustainable Development Goals

OS23_SD001D

2023 Green Pencil Green Pencil

NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm

Vattenfall

Vehicle of Change

Green Pencil

OS23_GP001E

2023 Health & Wellness Gold Pencil

McCann / Stockholm + McCann Worldgroup / London

The Swedish Food Federation

Eat a Swede

Film

OS23_HW005G

2023 Health & Wellness Gold Pencil

Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro

PAWS NY

The Bridge

Film

OS23_HW006G

2023 Interactive, Online & Mobile Gold Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Utility

OS23_IN001G

2023 Interactive, Online & Mobile Gold Pencil

American Society for Deaf Children + Hello Monday/DEPT

American Society for Deaf Children

Fingerspelling

Utility

OS23_IN003G

2023 Branded Entertainment Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Craft / Use of Technology

OS23_BE010G

2023 Out of Home Gold Pencil

Pereira O'Dell / New York + MIDEA, US / Parsippany

MIDEA

90 Minutes of Air Conditioning

Experiential & Installations / Brand Installations

OS23_OH003G

2023 Design Gold Pencil

BBH USA + Google Consumer Apps

Google

Google Black-owned Friday Every Day

Digital Design

OS23_DE007G

2023 Design Gold Pencil

180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London

Cox Communications

Project Convey

Digital Design

OS23_DE008G

2023 Moving Image Craft & Production Gold Pencil

Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba

The Coca-Cola Company / Sprite

Spriteverso

Animation / Series

OS23_MI009G

2023 Social Media Gold Pencil

Angry Butterfly / Toronto

Jane/Finch Community Centre

Bill it to Bezos

Social Channel / Single Platform

OS23_SM002G

2023 Cultural Driver Gold Pencil

Edelman / New York

Vaseline

See My Skin

Multicultural Impact

OS23_CD002G

2023 Cultural Driver Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Multicultural Impact

OS23_CD003G

2023 Interactive & Mobile Craft Gold Pencil

Performance Art / Toronto

Black & Abroad

The Black Elevation Map

Creative Use of Data

OS23_IC001G

2023 Design Gold Pencil

We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho

Burger King

Non artificial Mexico

Craft / Photography

OS23_DE016G

2023 Radio & Audio Gold Pencil

We Believers / New York + Pickle Music / New York + WE DOERS / New York

AB INBEV

Native Sportscasters

Craft / Casting

OS23_RA006G

2023 Branded Entertainment Gold Pencil

Grey / London + Kellogg’s

Pringles/Kellogg's

NPC

Short Form Video / Series / Episodic

OS23_BE002G

2023 Public Relations Gold Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Current Event Response

OS23_PR008G

2023 Design Gold Pencil

180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London

Cox Communications

Project Convey

Innovation & Transformation / Innovation in Design

OS23_DE018G

2023 Social Media Gold Pencil

DDB WORLDWIDE COLOMBIA SAS / Bogotá

AbInBev Colombia - Poker Beer

Influencers' Friends

Influencer Marketing / Single Channel

OS23_SM009G

2023 Health & Wellness Gold Pencil

McCann / Stockholm + McCann Worldgroup / London

The Swedish Food Federation

Eat a Swede

Branded Content

OS23_HW001G

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