The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Agency Rankings

 


Wieden+Kennedy / Portland

Client

Title

Category

Award

Points

Momsong :60 Client: Old Spice Category: Consumer Television / 60 Second - Single Points: 25.0
Smellcome To Manhood Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign Points: 25.0
Hands On Ron Burgundy Game Client: Dodge Category: Gaming / Branded Content Points: 15.0
Life Raft :45 Client: Mondelez + OREO Category: Consumer Television / 60 Second - Single Points: 15.0
Pick Them Back Up Client: Procter & Gamble Category: Consumer Television / Over 60 second - Single Points: 15.0
Hands On Ron Burgundy Game Client: Dodge Category: Websites / Branded Games Points: 15.0
Ron Burgundy Integrated Client: Dodge Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 10.0
Instagram Client: Old Spice Category: Social Media / Best Social Media Page by a Brand Points: 10.0
Tree :15 Client: Old Spice Category: Consumer Television / :20 and Under - Single Points: 10.0
NFL Campaign: Unnecessary Freshness Client: Old Spice Category: Consumer Television / :20 and Under - Campaign Points: 10.0
Internetervention Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - Online Points: 5.0
Doc Pemberton Twitter Client: Coca-Cola Category: Social Media / Best Social Media Page by a Brand Points: 5.0
Hair Care: Meeting :30 Client: Old Spice Category: Consumer Television / :30/:25 - Single Points: 5.0
Summer is Serious Client: Nike Category: Social Media / Branded Social Campaign Points: 5.0
Play in the Now Client: Nike Golf Category: Consumer Television / :30/:25 - Campaign Points: 5.0
Bowl :15 Client: Old Spice Category: Consumer Television / :20 and Under - Single Points: 5.0
Hair Care: Boardwalk :15 Client: Old Spice Category: Consumer Television / :20 and Under - Single Points: 5.0
Possibilities Client: Nike Category: Consumer Television / Over 60 second - Single Points: 5.0
Bar Soap Campaign Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign Points: 5.0
Nike Cross Nationals - Run NXN Client: Nike Category: User Experience Design - Web / User Experience Points: 5.0
Brand Experience Site Client: Sony Category: Websites / Corporate Website Points: 5.0
Momsong Client: Old Spice Category: Video Craft / Direction Points: 5.0

Old Spice

Momsong :60

Consumer Television / 60 Second - Single

2014 Advertising Gold Pencil

25.0

Old Spice

Smellcome To Manhood

Consumer Television / Commercials of Var. Length - Campaign

2014 Advertising Gold Pencil

25.0

Dodge

Hands On Ron Burgundy Game

Gaming / Branded Content

2014 Branded Entertainment Silver Pencil

15.0

Mondelez + OREO

Life Raft :45

Consumer Television / 60 Second - Single

2014 Advertising Silver Pencil

15.0

Procter & Gamble

Pick Them Back Up

Consumer Television / Over 60 second - Single

2014 Advertising Silver Pencil

15.0

Dodge

Hands On Ron Burgundy Game

Websites / Branded Games

2014 Interactive Silver Pencil

15.0

Dodge

Ron Burgundy Integrated

Integrated Branding / Integrated Branding Campaign - 360

2014 Interactive Bronze Pencil

10.0

Old Spice

Instagram

Social Media / Best Social Media Page by a Brand

2014 Interactive Bronze Pencil

10.0

Old Spice

Tree :15

Consumer Television / :20 and Under - Single

2014 Advertising Bronze Pencil

10.0

Old Spice

NFL Campaign: Unnecessary Freshness

Consumer Television / :20 and Under - Campaign

2014 Advertising Bronze Pencil

10.0

Old Spice

Internetervention

Integrated Branding / Integrated Branding Campaign - Online

2014 Interactive Merit Award

5.0

Coca-Cola

Doc Pemberton Twitter

Social Media / Best Social Media Page by a Brand

2014 Interactive Merit Award

5.0

Old Spice

Hair Care: Meeting :30

Consumer Television / :30/:25 - Single

2014 Advertising Merit Award

5.0

Nike

Summer is Serious

Social Media / Branded Social Campaign

2014 Interactive Merit Award

5.0

Nike Golf

Play in the Now

Consumer Television / :30/:25 - Campaign

2014 Advertising Merit Award

5.0

Old Spice

Bowl :15

Consumer Television / :20 and Under - Single

2014 Advertising Merit Award

5.0

Old Spice

Hair Care: Boardwalk :15

Consumer Television / :20 and Under - Single

2014 Advertising Merit Award

5.0

Nike

Possibilities

Consumer Television / Over 60 second - Single

2014 Advertising Merit Award

5.0

Old Spice

Bar Soap Campaign

Consumer Television / Commercials of Var. Length - Campaign

2014 Advertising Merit Award

5.0

Nike

Nike Cross Nationals - Run NXN

User Experience Design - Web / User Experience

2014 Interactive Merit Award

5.0

Sony

Brand Experience Site

Websites / Corporate Website

2014 Interactive Merit Award

5.0

Old Spice

Momsong

Video Craft / Direction

2014 Advertising Merit Award

5.0

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