The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Agency Rankings

 


Wieden+Kennedy / Portland

Client

Title

Category

Award

Points

Hair Nah Client: Hair Nah Category: Gaming Points: 25.0
11 Herbs & Spices Client: KFC Category: Branded Social Post / Single Points: 15.0
Nike Equality: The Swoosh Vote Client: Nike Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign Points: 15.0
Love Over Bias Client: Procter & Gamble Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign Points: 15.0
Breaking 2 Client: Nike Category: Innovation in Branded Entertainment Points: 15.0
KFC Brand Transformation Client: KFC Category: Brand Transformation Points: 10.0
Nike Canada "Play Less Nice" Client: Nike Category: Innovation in Film / Television / Cinema Points: 10.0
Live Design Client: Nike Category: Use of Technology Points: 10.0
Zinger Launch Client: KFC Category: Innovation in Branded Entertainment Points: 10.0
Nike Air Force 1 Baltimore Client: Nike Category: Craft / Art Direction - Campaign Points: 2.0
Virtual Reality- The Hard Way Client: KFC Category: Internal Communications Points: 2.0
Invisible World: An Old Spice Invisible Spray Production Client: Old Spice Category: Innovation in Film / Online Points: 2.0
Feel It Still Client: Portugal. The Man Category: Interactive Video Points: 2.0
Old Spice - Paper Blazer Client: Old Spice Category: Craft / Printing / Production - Single or Campaign Points: 2.0
Nike Equality: The Swoosh Vote Client: Nike Category: Branding / Logo Points: 2.0
Nike Air Force 1 Baltimore Client: Nike Category: Branding / Brand Installations Points: 2.0
Live Design Client: Nike Category: Innovation in Interactive / Experiential Points: 2.0
Love Over Bias Client: Procter & Gamble Category: Craft - Direction / Single Points: 2.0
The Original Colonel's Original Recipe (Today's Teens) Client: KFC Category: Television / Short Form - Single Points: 2.0
Old Spice - Marco Love- O Client: Old Spice Category: Television / Short Form - Single Points: 2.0
Old Spice - Mask Client: Old Spice Category: Television / Short Form - Single Points: 2.0
Old Spice - It Practically Smells Itself Client: Old Spice Category: Television / Short Form - Campaign Points: 2.0
11 Herbs & Spices Client: KFC Category: Branded Social Post / Real-Time Response Points: 2.0
Travel Oregon: The Game Client: Travel Oregon Category: Gaming Points: 2.0
Old Spice - Red Sweater Client: Old Spice Category: Television / Long Form - Single Points: 2.0
Love Over Bias Client: Procter & Gamble Category: Television / Long Form - Single Points: 2.0
World's Smallest KFC Client: KFC Category: Experiential / Live Events Points: 2.0
Zinger Launch Client: KFC Category: Experiential / Live Events Points: 2.0
Breaking2 Client: Nike Category: Experiential / Events & Competitions Points: 2.0
H.A.R.L.A.N.D. Client: KFC Category: Physical Product Points: 2.0
Zinger Announcement Client: KFC Category: Online Films & Video / Long Form - Single Points: 2.0
KFC Brand Client: KFC Category: Integrated Branding Points: 2.0
The Old Spice Gentleman Client: Old Spice Category: Digital Product Points: 2.0
Old Spice - We Make Scents for Men Client: Old Spice Category: Online Films & Video / Varying Length Campaign Points: 2.0

Hair Nah

Hair Nah

Gaming

2018 Branded Entertainment Gold Pencil

25.0

KFC

11 Herbs & Spices

Branded Social Post / Single

2018 Social Media Silver Pencil

15.0

Nike

Nike Equality: The Swoosh Vote

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

2018 Print & Outdoor Silver Pencil

15.0

Procter & Gamble

Love Over Bias

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

2018 Moving Image Craft Silver Pencil

15.0

Nike

Breaking 2

Innovation in Branded Entertainment

2018 Branded Entertainment Silver Pencil

15.0

KFC

KFC Brand Transformation

Brand Transformation

2018 Cross-Platform Bronze Pencil

10.0

Nike

Nike Canada "Play Less Nice"

Innovation in Film / Television / Cinema

2018 Film Bronze Pencil

10.0

Nike

Live Design

Use of Technology

2018 Responsive Environments Bronze Pencil

10.0

KFC

Zinger Launch

Innovation in Branded Entertainment

2018 Branded Entertainment Bronze Pencil

10.0

Nike

Nike Air Force 1 Baltimore

Craft / Art Direction - Campaign

2018 Cross-Platform Merit Award

2.0

KFC

Virtual Reality- The Hard Way

Internal Communications

2018 Public Relations Merit Award

2.0

Old Spice

Invisible World: An Old Spice Invisible Spray Production

Innovation in Film / Online

2018 Film Merit Award

2.0

Portugal. The Man

Feel It Still

Interactive Video

2018 Interactive Merit Award

2.0

Old Spice

Old Spice - Paper Blazer

Craft / Printing / Production - Single or Campaign

2018 Print & Outdoor Merit Award

2.0

Nike

Nike Equality: The Swoosh Vote

Branding / Logo

2018 Design Merit Award

2.0

Nike

Nike Air Force 1 Baltimore

Branding / Brand Installations

2018 Design Merit Award

2.0

Nike

Live Design

Innovation in Interactive / Experiential

2018 Interactive Merit Award

2.0

Procter & Gamble

Love Over Bias

Craft - Direction / Single

2018 Moving Image Craft Merit Award

2.0

KFC

The Original Colonel's Original Recipe (Today's Teens)

Television / Short Form - Single

2018 Film Merit Award

2.0

Old Spice

Old Spice - Marco Love- O

Television / Short Form - Single

2018 Film Merit Award

2.0

Old Spice

Old Spice - Mask

Television / Short Form - Single

2018 Film Merit Award

2.0

Old Spice

Old Spice - It Practically Smells Itself

Television / Short Form - Campaign

2018 Film Merit Award

2.0

KFC

11 Herbs & Spices

Branded Social Post / Real-Time Response

2018 Social Media Merit Award

2.0

Travel Oregon

Travel Oregon: The Game

Gaming

2018 Branded Entertainment Merit Award

2.0

Old Spice

Old Spice - Red Sweater

Television / Long Form - Single

2018 Film Merit Award

2.0

Procter & Gamble

Love Over Bias

Television / Long Form - Single

2018 Film Merit Award

2.0

KFC

World's Smallest KFC

Experiential / Live Events

2018 Branded Entertainment Merit Award

2.0

KFC

Zinger Launch

Experiential / Live Events

2018 Branded Entertainment Merit Award

2.0

Nike

Breaking2

Experiential / Events & Competitions

2018 Cross-Platform Merit Award

2.0

KFC

H.A.R.L.A.N.D.

Physical Product

2018 Intellectual Property Merit Award

2.0

KFC

Zinger Announcement

Online Films & Video / Long Form - Single

2018 Film Merit Award

2.0

KFC

KFC Brand

Integrated Branding

2018 Cross-Platform Merit Award

2.0

Old Spice

The Old Spice Gentleman

Digital Product

2018 Intellectual Property Merit Award

2.0

Old Spice

Old Spice - We Make Scents for Men

Online Films & Video / Varying Length Campaign

2018 Film Merit Award

2.0

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