The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: The Richards Group / Dallas Client: Motel 6 Category: Collateral / Collateral Point of Purchase
Agency: Cole & Weber / Portland Client: Dr. Martens Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Doyle Advertising and Design Group / Boston Client: Akva Spring Water Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: The Martin Agency / Richmond Client: Stuart Circle Pharmacy Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: The Richards Group / Dallas Client: McQueeney Ties Category: Collateral / Collateral Direct Mail: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Butler Shine & Stern / Sausalito Client: Butler Shine & Stern Category: Collateral / Collateral Self-Promotion
Agency: EvansGroup / Salt Lake City Client: Humane Society of Utah Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Wells Rich Greene BDDP / New York Client: The Ad Council/Department of Transportation Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: Cole & Weber / Portland Client: The Oregonian Category: Trade / Trade B/W 1 Page or Spread: Single
Agency: Martin/Williams / Minneapolis Client: Art Directors/Copywriters Club of Minnesota Category: Trade / Trade B/W 1 Page or Spread: Single

1994 Advertising Gold Pencil

The Richards Group / Dallas

Motel 6

Collateral / Collateral Point of Purchase

94058A

1994 Advertising Gold Pencil

Cole & Weber / Portland

Dr. Martens

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

94017A

1994 Advertising Gold Pencil

Doyle Advertising and Design Group / Boston

Akva Spring Water

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

94018A

1994 Advertising Gold Pencil

The Martin Agency / Richmond

Stuart Circle Pharmacy

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

94027A

1994 Advertising Gold Pencil

The Richards Group / Dallas

McQueeney Ties

Collateral / Collateral Direct Mail: Campaign

94054A

1994 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Campaign

94095T

1994 Advertising Gold Pencil

Butler Shine & Stern / Sausalito

Butler Shine & Stern

Collateral / Collateral Self-Promotion

94062A

1994 Advertising Gold Pencil

EvansGroup / Salt Lake City

Humane Society of Utah

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

94068A

1994 Advertising Gold Pencil

Wells Rich Greene BDDP / New York

The Ad Council/Department of Transportation

Public Service/Political / Public Service/Political Television: Campaign

94080T

1994 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

94030A

1994 Advertising Gold Pencil

Cole & Weber / Portland

The Oregonian

Trade / Trade B/W 1 Page or Spread: Single

94035A

1994 Advertising Gold Pencil

Martin/Williams / Minneapolis

Art Directors/Copywriters Club of Minnesota

Trade / Trade B/W 1 Page or Spread: Single

94036A

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