The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Fallon McElligott / Minneapolis Client: Nikon Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Houston Herstek Favat / Boston Client: Converse - International Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign
Agency: Fallon McElligott / Minneapolis Client: Booker's Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Nikon Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Umbro Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Reign / New York Client: Deep Clothing Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign
Agency: Houston Herstek Favat / Boston Client: Converse - International Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Agency: K Advertising / London Client: Pentax UK Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: K Advertising / London Client: Pentax UK Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Leo Burnett / London Client: Mercedes-Benz Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Leonard/Monahan / Providence Client: British Bulldog Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign
Agency: Mad Dogs & Englishmen / New York Client: Hot Bot/Wired Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign
Agency: Montague & Inc. / South Norwalk, CT Client: Splendid Seed Tobacco Company Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign
Agency: VitroRobertson / San Diego Client: Taylor Guitar Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Normark Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Agency: VitroRobertson / San Diego Client: Taylor Guitar Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Agency: Borders Perrin & Norrander / Seattle Client: Alaska Sightseeing/Cruise West Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Carmichael Lynch / Minneapolis Client: Stren Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: DDB Needham / North Sydney Client: Paul Mitchell Systems Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Knob Creek Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Knob Creek Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Nikon Sunglasses Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Montague & Inc. / South Norwalk, CT Client: Splendid Seed Tobacco Company Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Montague & Inc. / South Norwalk, CT Client: Splendid Seed Tobacco Company Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Vitruvio/Leo Burnett / Madrid Client: Palladium Fitness Center Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Ground Zero / Santa Monico Client: Atari Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss & Co. Europe Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Butler Shine & Stern / Sausalito Client: Working Assets Long Distance Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Johnson Worldwide Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Motorola Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Stren Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: CORE / St. Louis Client: Winchester Ammunition Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: DM9 Publicidade / São Paulo Client: Brazillian Post Office Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Minneapolis Client: Lee Apparel Company Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Berlin/New York Client: BMW Motorcycles Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Berlin/New York Client: Nikon Sunglasses Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co./501 Jeans Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Umbro Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Hal Riney & Partners / San Francisco Client: GM EV1/Saturn Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Lotus Development Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Houston Herstek Favat / Boston Client: Converse-International Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: JACKHAMMER/The Richards Group / Dallas Client: AM General Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: JACKHAMMER/The Richards Group / Dallas Client: GT Interactive Software Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / London Client: adidas Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / London Client: Pepe Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

1997 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Nikon

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0022A

1997 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0018A

1997 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0012A

1997 Advertising Silver Pencil

Houston Herstek Favat / Boston

Converse - International

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign

97_0016A

1997 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Booker's

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single

97_0010A

1997 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Nikon

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0021A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0019A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Umbro

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0013A

1997 Advertising Bronze Pencil

Reign / New York

Deep Clothing

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign

97_0017A

1997 Advertising Bronze Pencil

Houston Herstek Favat / Boston

Converse - International

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single

97_0011A

1997 Advertising Bronze Pencil

K Advertising / London

Pentax UK

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0020A

1997 Advertising Bronze Pencil

K Advertising / London

Pentax UK

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0014A

1997 Advertising Bronze Pencil

Leo Burnett / London

Mercedes-Benz

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0015A

1997 Advertising Merit Award

Leonard/Monahan / Providence

British Bulldog

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign

97_0289A

1997 Advertising Merit Award

Mad Dogs & Englishmen / New York

Hot Bot/Wired

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign

97_0290A

1997 Advertising Merit Award

Montague & Inc. / South Norwalk, CT

Splendid Seed Tobacco Company

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign

97_0291A

1997 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitar

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign

97_0292A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Normark

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single

97_0179A

1997 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitar

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single

97_0180A

1997 Advertising Merit Award

Borders Perrin & Norrander / Seattle

Alaska Sightseeing/Cruise West

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0280A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Stren

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0281A

1997 Advertising Merit Award

DDB Needham / North Sydney

Paul Mitchell Systems

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0282A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Knob Creek

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0283A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Knob Creek

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0284A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Nikon Sunglasses

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0285A

1997 Advertising Merit Award

Montague & Inc. / South Norwalk, CT

Splendid Seed Tobacco Company

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0286A

1997 Advertising Merit Award

Montague & Inc. / South Norwalk, CT

Splendid Seed Tobacco Company

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0287A

1997 Advertising Merit Award

Vitruvio/Leo Burnett / Madrid

Palladium Fitness Center

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0288A

1997 Advertising Merit Award

Ground Zero / Santa Monico

Atari

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0251A

1997 Advertising Merit Award

Bartle Bogle Hegarty / London

Levi Strauss & Co. Europe

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0252A

1997 Advertising Merit Award

Butler Shine & Stern / Sausalito

Working Assets Long Distance

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0253A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Johnson Worldwide

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0254A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Motorola

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0255A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Stren

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0256A

1997 Advertising Merit Award

CORE / St. Louis

Winchester Ammunition

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0257A

1997 Advertising Merit Award

DM9 Publicidade / São Paulo

Brazillian Post Office

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0258A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Lee Apparel Company

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0259A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0260A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0261A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

BMW Motorcycles

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0262A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

Nikon Sunglasses

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0263A

1997 Advertising Merit Award

Foote Cone & Belding / San Francisco

Levi Strauss & Co./501 Jeans

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0264A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Umbro

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0265A

1997 Advertising Merit Award

Hal Riney & Partners / San Francisco

GM EV1/Saturn Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0266A

1997 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Lotus Development Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0267A

1997 Advertising Merit Award

Houston Herstek Favat / Boston

Converse-International

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0268A

1997 Advertising Merit Award

JACKHAMMER/The Richards Group / Dallas

AM General Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0269A

1997 Advertising Merit Award

JACKHAMMER/The Richards Group / Dallas

GT Interactive Software

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0270A

1997 Advertising Merit Award

Leagas Delaney / London

adidas

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0271A

1997 Advertising Merit Award

Leagas Delaney / London

Pepe

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0272A

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