The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Juan Cravero / Buenos Aires Client: Technological Institute of Contemporary Music Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Leagas Delaney / London Client: adidas Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Grey Advertising / Melbourne Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Leagas Delaney / London Client: English Heritage Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Hal Riney & Partners / San Francisco Client: GM EV1/Saturn Corporation Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Ogilvy & Mather / Auckland Client: Humane Society of New Zealand Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Collateral Advertising / Collateral: Self-Promotion
Agency: TBWA\Chiat\Day / Venice, CA Client: Nissan Motor Corporation Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Hunt Adkins / Minneapolis Client: Rohol Category: Collateral Advertising / Collateral: Sales Kits
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Campaign

1997 Advertising Gold Pencil

Juan Cravero / Buenos Aires

Technological Institute of Contemporary Music

Consumer Television / Consumer Television Under $50,000 Budget

97_0093T

1997 Advertising Gold Pencil

Leagas Delaney / London

adidas

Newspaper / Newspaper Over 600 Lines: Campaign

97_0004A

1997 Advertising Gold Pencil

Grey Advertising / Melbourne

Transport Accident Commission

Public Service/Political / Public Service/Political Television: Campaign

97_0066T

1997 Advertising Gold Pencil

Leagas Delaney / London

English Heritage

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0056A

1997 Advertising Gold Pencil

Hal Riney & Partners / San Francisco

GM EV1/Saturn Corporation

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0036A

1997 Advertising Gold Pencil

Ogilvy & Mather / Auckland

Humane Society of New Zealand

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0059A

1997 Advertising Gold Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Collateral Advertising / Collateral Direct Mail: Single

97_0041A

1997 Advertising Gold Pencil

Sandstrom Design / Portland

Sandstrom Design

Collateral Advertising / Collateral: Self-Promotion

97_0048A

1997 Advertising Gold Pencil

TBWA\Chiat\Day / Venice, CA

Nissan Motor Corporation

Consumer Television / Consumer Television Over :30 Single

97_0071T

1997 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0018A

1997 Advertising Gold Pencil

Hunt Adkins / Minneapolis

Rohol

Collateral Advertising / Collateral: Sales Kits

97_0038A

1997 Advertising Gold Pencil

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Campaign

97_0081T

Follow Us