The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Children See, Children Do
Agency: DDB Sydney / Ultimo
Client: NAPCAN Category: Public Service/Political Television / Single
G4 Midnight Spank Brand Campaign
Agency: BBDO / New York
Client: G4 Category: Branded Content / Campaign
At Home
Agency: Profero / London
Client: COI/Home Office Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Udder
Agency: Y&R Singapore / Singapore
Client: Malaysia Dairy Industries Category: Collateral Design / Posters - Single
Day of German Design
Agency: Ligalux GmbH / Hamburg
Client: Ligalux GmbH Category: Environmental Design / Campaign
Dinning Room
Agency: Grey Worldwide South Africa / Johannesburg
Client: Geronimo's Condoms Category: Consumer Radio / Single
"StillFree"
Agency: Droga5 / NYC
Client: Ecko Unltd./ Marc Ecko Enterprises Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Ketchup
Agency: Publicis Mojo / Auckland
Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
MTV Canada Station ID's
Agency: Head Gear Animation / Toronto
Client: MTV Canada Category: Broadcast Design / Campaign
Fresco
Agency: TBWA\ Germany / Berlin
Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Killzone for PSP
Agency: TBWA\Whybin / Auckland
Client: Sony Computer Entertainment - PlayStation Portable Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Men Collection
Agency: Santa Clara / São Paulo
Client: Polaroid Eyewear Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Getty Images - 10 ways
Agency: Great Works / Stockholm
Client: Getty Images Category: Web Sites / Business to Consumer
Apple Camp
Agency: Apple Computer / Cupertino
Client: Apple Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Anorexia Mailing "Slim, slimmer, dead"
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: www.magersucht.de (Anorexia) Category: Direct Mail / Single
The Gamekillers High Impact Print Insert
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
Hand
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Mattel / Matchbox Category: Outdoor / Outdoor: Single
Come Home to The Simpsons
Agency: devilfish / London
Client: Sky One Category: Online Branded Content / Business to Consumer
Heidies
Agency: Farfar / Stockholm
Client: Diesel Category: Online Branded Content / Business to Consumer
Pong
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Arno Category: Banners - Fixed Space / Business to Consumer - Single
Overboost
Agency: glue London / London
Client: MINI Category: Banners - Fixed Space / Business to Consumer - Single
Hairy-Mail
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Email Marketing / Public Service/Non-Profit/ Educational
Blinkville
Agency: (if) Interactive Sdn. Bhd. / Kuala Lumpur
Client: DJ Blink Category: Self-Promotion / Web Sites
+10 Logo
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
DHL Track & Trace "Picture Puzzle" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: DHL Category: Collateral Design / P.O.P. and In-Store - Campaign
HDDVD Banners
Agency: Goodby, Silverstein & Partners / San Francisco
Client: HD DVD Category: Banners - Dynamic / Business to Consumer - Campaign
Bonded by Blood
Agency: TBWA\Whybin / Auckland
Client: adidasNZRU Category: Collateral / P.O.P. and In-Store - Campaign
Leaves
Agency: Saatchi & Saatchi NZ / Auckland
Client: World Wildlife Fund Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Guns
Agency: Y&R Asia / Singapore
Client: IANSA Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Dali Llibres
Agency: Bis Dixit / Barcelona
Client: Fundació Gala Salvador Dalí Category: Publication Design / Book Design
Senior Library 2005
Agency: School of Visual Arts / New York
Client: School of Visual Arts Category: Publication Design / Book Design
The Dew of Longevity
Agency: Dentsu Inc. Tokyo / Tokyo
Client: Tropical Plant Resources Research Institute Category: Package Design / Campaign
5,0 Original
Agency: feldmann+schultchen design studios GmbH / Hamburg
Client: Carlsberg Group Germany Category: Package Design / Campaign
"Soundwaves 1"
Agency: Y&R / Kuala Lumpur
Client: Penguin Books Malaysia Category: Consumer Newspaper / Full Page or Spread: Single
Barrio Bonito
Agency: BBDO Argentina / Vicente Lopez
Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Everyone for a Hair
Agency: Santo Buenos Aires / Buenos Aires
Client: Arnet Category: Integrated Branding / Integrated Branding Campaign
Stuff of Legends
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Cinema or Non-Broadcast / Single
Happiness Factory
Agency: Wieden+Kennedy/Amsterdam
Client: The Coca-Cola Company Category: Cinema or Non-Broadcast / Single
The First Internet Fire
Agency: McKinney / Durham
Client: Full Frame Documentary Film Festival Category: Other Interactive Digital Media
100 Pages of Fear
Agency: DDB Germany / Berlin
Client: DDB Group Germany GmbH Category: Brand and Corporate Identity Design / Booklet/Brochure
Treo 680 Bus Shelter
Agency: AKQA / San Francisco
Client: Palm Category: Wireless/Mobile Advertising / Business to Consumer
MINI Turn Your Mobile
Agency: Interone Worldwide GmbH / Muenchen
Client: MINI Brandmanagement Category: Wireless/Mobile Advertising / Business to Consumer
Non plus ultra - Wall Calendar 2006
Agency: Strichpunkt GmbH / Stuttgart
Client: Papierfabrik Scheufelen GmbH+Co. KG Category: Brand and Corporate Identity Design / Corporate Identity - Single
Safe Happens Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding Campaign