The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Write the Future
Agency: Nike Comms Team
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
Dear Bill
Agency: Go Welsh / Lancaster
Client: Society of Design Category: Typography in Design / Single
Save as WWF
Agency: Jung von Matt / Hamburg
Client: WWF Deutschland Category: Innovation in Advertising / Single
Write the Future
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Consumer Television / Over :30 / Under :90 - Single
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Collateral / Posters - Campaign
The Creative Playing Field
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Corporate Identity / Campaign
"Pulse of the City"
Agency: BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt
Client: Chamber of Commerce Frankfurt, Germany Category: Spatial Design / Outdoor Spaces
Write the Future
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Cinema Advertising / Maximum 3 minutes - Single
UNIQLO LUCKY LINE
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO Category: Websites & Microsites / Consumer Goods
The Sound of Green
Agency: Akestam Holst / 10387
Client: The Swedish Post Category: Websites & Microsites / Public Service/ Non-Profit
GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign
Write the Future
Agency: Nike Comms Team
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Smell Like a Man, Man
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Integrated Branding / Integrated Branding Campaign - 360
Old Spice NFL
Agency: Radical Media / New York
Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign
A Girl Story
Agency: StrawberryFrog / New York
Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Online Films And Video / Public Service/ Non-Profit - Single
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Online Films And Video / Event or Live Webcast - Single
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Collateral / Promotion (Agencies creating work for individuals)
Chrome Speed Tests
Agency: BBH/New York and Google Creative Lab
Client: Google Category: Non-Broadcast / Campaign
Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Experiential Advertising / Single
Beetle’s Eye View
Agency: DDB China Group / Shanghai
Client: VW Import-New Beetle Convertible Category: Collateral Design / Posters - Campaign
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Out Of Home / Campaign
The Wilderness Downtown
Agency: Milk+Koblin / New York
Client: Arcade Fire/Google Category: Craft / Interface Design
SHAPING ROOM
Agency: FIRM / Tokyo
Client: SHAPING ROOM Category: Websites & Microsites / Corporate Website
Dos Equis Radio
Agency: Euro RSCG New York / New York
Client: Dos Equis Category: Consumer Radio / Campaign
NIKE MUSIC SHOE
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN Category: Craft / Sound Design
IKEA. Unbox the banner: Back Panel
Agency: Grabarz & Partner / Hamburg
Client: IKEA Deutschland GmbH & Co. KG Category: Interactive Advertising / Banners - Dynamic - Single
Obeetee Logo
Agency: Sandstrom Partners / Portland
Client: Obeetee Pvt Ltd Category: Branding / Logo/Trademark Design - Single Only
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target Category: Events and Installations /
YouAreTheTechnology.com
Agency: Nail Communications / Providence
Client: Vibram Category: Craft / Typography
$ 73,000 BarTab
Agency: Ogilvy Brasil / são paulo
Client: Bar Aurora e Boteco Ferraz Category: Public Service / Outdoor and Posters - Single
Write The Headline. Write The Future.
Agency: W+K Amsterdam / Amsterdam
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
True Life Costs
Agency: DDB UK / London
Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
Devin & Glenn
Agency: Saatchi & Saatchi / New York
Client: Opposition to Prop 8 Category: Non-Broadcast / Single
Movie Mode
Agency: Crispin Porter + Bogusky / Boulder
Client: Best Buy Category: Branded Applications /
Cascades 2009 Annual Report on Sustainable Development
Agency: Paprika / Montreal
Client: Cascades Category: Branding / Annual Report
Real Good Experiment
Agency: mono / minneapolis
Client: Blu Dot Category: Other Branded Entertainment /
Hardest Working Person in America
Agency: Creative Artists Agency / Los Angeles
Client: Mitchum Category: Online Branded Entertainment / Campaign
Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut
Client: Nokia Category: Mobile Applications/Sites / Services
Wine Labels
Agency: Eduardo del Fraile / Murcia
Client: Index Book Category: Publication Design / Book Cover Design
Metallic Ink Underclothes
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear Category: Industrial Design/Product Design / Campaign
The Snowflake & The Bubble
Agency: iris / New York
Client: Saks Fifth Avenue Category: Outdoor Design / Single
Award:
2011 Advertising Best of Show Pencil
Agency:
Nike Comms Team
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11094G
Award:
2011 Interactive Best of Show Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
11055N
Award:
2011 Design Best of Show Pencil
Agency:
Go Welsh / Lancaster
Client:
Society of Design
Title:
Dear Bill
Category:
Typography in Design / Single
Annual ID:
11070D
Award:
2011 Advertising Green Pencil
Agency:
Jung von Matt / Hamburg
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Innovation in Advertising / Single
Annual ID:
11083G
Award:
2011 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
Write the Future
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11052T
Award:
2011 Advertising Gold Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11037A
Award:
2011 Interactive Gold Pencil
Agency:
BBH / New York
Client:
Google
Title:
Fast Ball
Category:
Websites & Microsites / Branded Games
Annual ID:
11001N
Award:
2011 Advertising Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Collateral / Posters - Campaign
Annual ID:
11019A
Award:
2011 Design Gold Pencil
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Interactive Africa
Title:
The Creative Playing Field
Category:
Corporate Identity / Campaign
Annual ID:
11012D
Award:
2011 Design Gold Pencil
Agency:
BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt
Client:
Chamber of Commerce Frankfurt, Germany
Title:
"Pulse of the City"
Category:
Spatial Design / Outdoor Spaces
Annual ID:
11042D
Award:
2011 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
Write the Future
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11066T
Award:
2011 Design Gold Pencil
Agency:
BBDO / New York
Client:
Diageo/Guinness
Title:
Bold
Category:
Collateral Design / Posters - Single
Annual ID:
11024D
Award:
2011 Interactive Gold Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO
Title:
UNIQLO LUCKY LINE
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11004N
Award:
2011 Design Gold Pencil
Agency:
MTV Networks / New York
Client:
MTV
Title:
MTV Redesign
Category:
Broadcast Design / Campaign
Annual ID:
11060D
Award:
2011 Branded Entertainment Gold Pencil
Agency:
Publicis London / London
Client:
Depaul UK
Title:
iHobo
Category:
Gaming / Online gaming
Annual ID:
11009E
Award:
2011 Interactive Gold Pencil
Agency:
Akestam Holst / 10387
Client:
The Swedish Post
Title:
The Sound of Green
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11019N
Award:
2011 Advertising Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
GATORADE REPLAY
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11093G
Award:
2011 Advertising Gold Pencil
Agency:
Nike Comms Team
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11094G
Award:
2011 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Smell Like a Man, Man
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11095G
Award:
2011 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11079N
Award:
2011 Advertising Gold Pencil
Agency:
Radical Media / New York
Client:
Old Spice
Title:
Old Spice NFL
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
11062T
Award:
2011 Interactive Gold Pencil
Agency:
StrawberryFrog / New York
Client:
Nanhi Kali, K.C. Mahindra Education Trust
Title:
A Girl Story
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
11071N
Award:
2011 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
11055N
Award:
2011 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11058N
Award:
2011 Advertising Gold Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11027A
Award:
2011 Advertising Gold Pencil
Agency:
BBH/New York and Google Creative Lab
Client:
Google
Title:
Chrome Speed Tests
Category:
Non-Broadcast / Campaign
Annual ID:
11081T
Award:
2011 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Response Campaign
Category:
Experiential Advertising / Single
Annual ID:
11100G
Award:
2011 Design Gold Pencil
Agency:
DDB China Group / Shanghai
Client:
VW Import-New Beetle Convertible
Title:
Beetle’s Eye View
Category:
Collateral Design / Posters - Campaign
Annual ID:
11027D
Award:
2011 Advertising Gold Pencil
Agency:
Droga5 / New York
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Out Of Home / Campaign
Annual ID:
11014A
Award:
2011 Interactive Gold Pencil
Agency:
Milk+Koblin / New York
Client:
Arcade Fire/Google
Title:
The Wilderness Downtown
Category:
Craft / Interface Design
Annual ID:
11083N
Award:
2011 Interactive Gold Pencil
Agency:
FIRM / Tokyo
Client:
SHAPING ROOM
Title:
SHAPING ROOM
Category:
Websites & Microsites / Corporate Website
Annual ID:
11008N
Award:
2011 Advertising Gold Pencil
Agency:
Euro RSCG New York / New York
Client:
Dos Equis
Title:
Dos Equis Radio
Category:
Consumer Radio / Campaign
Annual ID:
11049R
Award:
2011 Interactive Gold Pencil
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
NIKE JAPAN
Title:
NIKE MUSIC SHOE
Category:
Craft / Sound Design
Annual ID:
11093N
Award:
2011 Interactive Gold Pencil
Agency:
Grabarz & Partner / Hamburg
Client:
IKEA Deutschland GmbH & Co. KG
Title:
IKEA. Unbox the banner: Back Panel
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11089N
Award:
2011 Design Gold Pencil
Agency:
Sandstrom Partners / Portland
Client:
Obeetee Pvt Ltd
Title:
Obeetee Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11007D
Award:
2011 Branded Entertainment Gold Pencil
Agency:
Mother / New York
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Events and Installations /
Annual ID:
11026E
Award:
2011 Interactive Gold Pencil
Agency:
Nail Communications / Providence
Client:
Vibram
Title:
YouAreTheTechnology.com
Category:
Craft / Typography
Annual ID:
11086N
Award:
2011 Advertising Gold Pencil
Agency:
Ogilvy Brasil / são paulo
Client:
Bar Aurora e Boteco Ferraz
Title:
$ 73,000 BarTab
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11034A
Award:
2011 Interactive Gold Pencil
Agency:
W+K Amsterdam / Amsterdam
Client:
Nike
Title:
Write The Headline. Write The Future.
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11050N
Award:
2011 Interactive Gold Pencil
Agency:
DDB UK / London
Client:
Volkswagen UK
Title:
True Life Costs
Category:
Websites & Microsites / Durable Goods
Annual ID:
11011N
Award:
2011 Advertising Gold Pencil
Agency:
Deutsch LA / Los Angeles
Client:
Volkswagen
Title:
The Force
Category:
Non-Broadcast / Single
Annual ID:
11075T
Award:
2011 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Opposition to Prop 8
Title:
Devin & Glenn
Category:
Non-Broadcast / Single
Annual ID:
11076T
Award:
2011 Branded Entertainment Gold Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Best Buy
Title:
Movie Mode
Category:
Branded Applications /
Annual ID:
11014E
Award:
2011 Design Gold Pencil
Agency:
Paprika / Montreal
Client:
Cascades
Title:
Cascades 2009 Annual Report on Sustainable Development
Category:
Branding / Annual Report
Annual ID:
11001D
Award:
2011 Branded Entertainment Gold Pencil
Agency:
mono / minneapolis
Client:
Blu Dot
Title:
Real Good Experiment
Category:
Other Branded Entertainment /
Annual ID:
11029E
Award:
2011 Branded Entertainment Gold Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Mitchum
Title:
Hardest Working Person in America
Category:
Online Branded Entertainment / Campaign
Annual ID:
11023E
Award:
2011 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Glue Isobar / Starcut
Client:
Nokia
Title:
Own Voice
Category:
Mobile Applications/Sites / Services
Annual ID:
11043N
Award:
2011 Design Gold Pencil
Agency:
Eduardo del Fraile / Murcia
Client:
Index Book
Title:
Wine Labels
Category:
Publication Design / Book Cover Design
Annual ID:
11048D
Award:
2011 Design Gold Pencil
Agency:
4th Amendment Wear / Boulder
Client:
4th Amendment Wear
Title:
Metallic Ink Underclothes
Category:
Industrial Design/Product Design / Campaign
Annual ID:
11023D
Award:
2011 Design Gold Pencil
Agency:
iris / New York
Client:
Saks Fifth Avenue
Title:
The Snowflake & The Bubble
Category:
Outdoor Design / Single
Annual ID:
11043D
