The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Dead Man Cooking Agency: Jung von Matt AG / Hamburg Client: ALIVE e.V. Category: Public Service / Collateral - Single
Infuse Screen Test Agency: BBDO / New York Client: AT&T Category: Interactive Advertising / Banners - Dynamic - Campaign
The Recorded Contents Agency: TBWAISTANBUL / ISTANBUL Client: BEKO Category: Collateral Design / P.O.P. and In-Store - Campaign
Oil on Canvas Agency: Publicis Mojo / Auckland Client: Greenpeace Category: Integrated Branding / Public Service Campaign
Bjork.com Agency: Jam3 / Toronto Client: Sandbag Category: Craft / Typography
D&AD In Book and Nomination Awards Agency: Turner Duckworth: London & San Francisco / San Francisco Client: D&AD Category: Public Service / Collateral - Single
The Bark Side Agency: Deutsch / Los Angeles Client: Volkswagen Category: Craft / Sound Design
The Inside Experience Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
Burger Agency: Bleublancrouge / Montreal Client: Gold’s Gym Category: Collateral Design / Posters - Single
MINI Maps Agency: DDB, Paris / Paris Client: MINI France Category: Interactive Advertising / Other Interactive Media - Single
Skittles Super Mega Rainbow Updater Agency: TBWA / London Client: Wrigley Category: Interactive Advertising / Other Interactive Media - Single
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Branded Content / Games
Conveyor Belt #2 Agency: The Martin Agency / Richmond Client: Walmart Category: Consumer Television / :30/:25 - Campaign
UPDN Agency: Out of the Box / New Delhi Client: UPDN Broking Category: Branding / Logo Design
Mano a Mano en el Bano Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Consumer Campaign
It's Not Crazy, It's Sports: Shake On It Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Hotwheels Loop Agency: Ogilvy & Mather Colombia / Bogota Client: Mattel Category: Out Of Home / Billboards - Single
You've Got a Case Agency: BBDO / New York Client: AT&T Category: Online Branded Entertainment / Short-form
Balloons Agency: LDC / São Paulo Client: MTV Brasil Category: Non-Broadcast / Online
Lego Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Campaign
The world's fairest annual report. Agency: Jung von Matt AG / Hamburg Client: LemonAid Beverages GmbH Category: Branding / Annual Report
1m2 of curiosity. The do-it-yourself recruitment posters. Agency: serviceplan / Munich Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral Design / Posters - Campaign
SPARQ Agency: R/GA / New York Client: Nike Category: Branded Applications / Branded applications
"Ribbonesia" Adornments Agency: Ribbonesia / Sapporo Client: Ribbonesia Category: Industrial Design/Product Design / Single or Campaign
SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Online Branded Entertainment / Long-form
Ark Agency: Y&R Chicago / Chicago Client: Craftsman Category: Consumer Radio / Single
Touch the Rainbow Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Innovation in Advertising / Single or Campaign
Work Connects Us All Agency: SS+K / New York Client: AFL-CIO Category: Websites / Corporate Website
The RE:GENERATION MUSIC PROJECT Agency: GreenLight Media & Marketing / West Hollywood Client: Hyundai Motor America Category: Cinema / Documentaries
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Websites / Public Service/Non-Profit
Slavery Footprint Agency: MUH·TAY·ZIK | HOF·FER / San Francisco Client: Call + Response and the US State Department Category: Websites / Public Service/Non-Profit
Caterpillar Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Single
The Unstoppable Tour Agency: McKinney / durham Client: EAS Category: Integrated Branding / Integrated Branding Campaign - Online
World Summit and Congress of Architecture, Design and Planning Mtl 2017 - Brochure Agency: Paprika / Montreal Client: Mission Design Category: Branding / Booklet/Brochure
The man who lived in a film Agency: TRY/ Apt / Oslo Client: Canal Digital Category: Consumer Television / Over 60 second - Single
Book Burning Party Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Events and Installations
Braille Burgers Agency: MetropolitanRepublic / Johanneesburg Client: Wimpy Category: Events and Installations
Reaction Time Agency: Euro RSCG Zurich / Zurich Client: Peugeot Category: Consumer Radio / Campaign
The Recorded Contents Agency: TBWAISTANBUL / ISTANBUL Client: BEKO Category: Collateral / P.O.P. and In-store - Campaign
Book of Poison Agency: gürtlerbachmann Werbung GmbH / Hamburg Client: Gruner + Jahr AG & Co KG/Flora Garten Category: Direct Mail / Single or Campaign
Cat Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Legendary Making of the Date Agency: Wieden+Kennedy Amsterdam / Amsterdam Client: Heineken Category: Online Films & Video / Short Form - Single
The True Origins of Pizza Agency: SS+K / New York Client: Mr. Pizza Category: Cinema Advertising / Long Form - :90 and Over - Single
Nelson Mandela Agency: Grey South Africa / Johannesburg Client: Nelson Mandela Foundation Category: Public Service / Radio - Single
Unwrap Agency: Jung von Matt AG / Hamburg Client: Ricola AG Category: Package Design / Package Design - Campaign
The Ecosphere Project Agency: HEIMAT / Berlin Client: CNN International Category: Interactive Advertising / Environmental/Experiential - Single
James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Interactive Advertising / Environmental/Experiential - Single
Bounty Picks It Up - "Soup" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
The Ecosphere Project Agency: HEIMAT / Berlin Client: CNN International Category: Craft / Animation/Motion Graphics
SEXY FINGERS Agency: JWT Paris / Neuilly-sur-Seine cedex Client: AIDES Category: Craft / Animation/Motion Graphics

2012 Advertising Silver Pencil

Jung von Matt AG / Hamburg

ALIVE e.V.

Dead Man Cooking

Public Service / Collateral - Single

12041A

2012 Interactive Silver Pencil

BBDO / New York

AT&T

Infuse Screen Test

Interactive Advertising / Banners - Dynamic - Campaign

12032N

2012 Design Silver Pencil

TBWAISTANBUL / ISTANBUL

BEKO

The Recorded Contents

Collateral Design / P.O.P. and In-Store - Campaign

12036D

2012 Advertising Silver Pencil

Publicis Mojo / Auckland

Greenpeace

Oil on Canvas

Integrated Branding / Public Service Campaign

12112G

2012 Interactive Silver Pencil

Jam3 / Toronto

Sandbag

Bjork.com

Craft / Typography

12077N

2012 Design Silver Pencil

Turner Duckworth: London & San Francisco / San Francisco

D&AD

D&AD In Book and Nomination Awards

Public Service / Collateral - Single

12070D

2012 Interactive Silver Pencil

Deutsch / Los Angeles

Volkswagen

The Bark Side

Craft / Sound Design

12084N

2012 Interactive Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Inside Experience

Online Films & Video / Long Form - Series/Episodes

12062N

2012 Design Silver Pencil

Bleublancrouge / Montreal

Gold’s Gym

Burger

Collateral Design / Posters - Single

12028D

2012 Interactive Silver Pencil

DDB, Paris / Paris

MINI France

MINI Maps

Interactive Advertising / Other Interactive Media - Single

12040N

2012 Interactive Silver Pencil

TBWA / London

Wrigley

Skittles Super Mega Rainbow Updater

Interactive Advertising / Other Interactive Media - Single

12041N

2012 Advertising Silver Pencil

McKinney / durham

Urban Ministries of Durham

SPENT

Branded Content / Games

12097T

2012 Advertising Silver Pencil

The Martin Agency / Richmond

Walmart

Conveyor Belt #2

Consumer Television / :30/:25 - Campaign

12065T

2012 Design Silver Pencil

Out of the Box / New Delhi

UPDN Broking

UPDN

Branding / Logo Design

12009D

2012 Advertising Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Mano a Mano en el Bano

Integrated Branding / Consumer Campaign

12109G

2012 Advertising Silver Pencil

Wieden+Kennedy New York / New York

ESPN

It's Not Crazy, It's Sports: Shake On It

Consumer Television / 60 Second - Single

12057T

2012 Advertising Silver Pencil

Ogilvy & Mather Colombia / Bogota

Mattel

Hotwheels Loop

Out Of Home / Billboards - Single

12012A

2012 Branded Entertainment Silver Pencil

BBDO / New York

AT&T

You've Got a Case

Online Branded Entertainment / Short-form

12029E

2012 Advertising Silver Pencil

LDC / São Paulo

MTV Brasil

Balloons

Non-Broadcast / Online

12087T

2012 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Lego Singapore Pvt Ltd

Lego

Out Of Home / Transit & Outdoor Installations - Campaign

12016A

2012 Design Silver Pencil

Jung von Matt AG / Hamburg

LemonAid Beverages GmbH

The world's fairest annual report.

Branding / Annual Report

12002D

2012 Design Silver Pencil

serviceplan / Munich

Serviceplan Hamburg GmbH & Co. KG

1m2 of curiosity. The do-it-yourself recruitment posters.

Collateral Design / Posters - Campaign

12031D

2012 Branded Entertainment Silver Pencil

R/GA / New York

Nike

SPARQ

Branded Applications / Branded applications

12024E

2012 Design Silver Pencil

Ribbonesia / Sapporo

Ribbonesia

"Ribbonesia" Adornments

Industrial Design/Product Design / Single or Campaign

12024D

2012 Branded Entertainment Silver Pencil

Y&R Chicago / Chicago

Craftsman

SCREW*D

Online Branded Entertainment / Long-form

12034E

2012 Advertising Silver Pencil

Y&R Chicago / Chicago

Craftsman

Ark

Consumer Radio / Single

12047R

2012 Advertising Silver Pencil

BBDO Toronto / Toronto

Wrigley Canada

Touch the Rainbow

Innovation in Advertising / Single or Campaign

12100G

2012 Interactive Silver Pencil

SS+K / New York

AFL-CIO

Work Connects Us All

Websites / Corporate Website

12006N

2012 Branded Entertainment Silver Pencil

GreenLight Media & Marketing / West Hollywood

Hyundai Motor America

The RE:GENERATION MUSIC PROJECT

Cinema / Documentaries

12013E

2012 Interactive Silver Pencil

McKinney / durham

Urban Ministries of Durham

SPENT

Websites / Public Service/Non-Profit

12015N

2012 Interactive Silver Pencil

MUH·TAY·ZIK | HOF·FER / San Francisco

Call + Response and the US State Department

Slavery Footprint

Websites / Public Service/Non-Profit

12016N

2012 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Lego Singapore Pvt Ltd

Caterpillar

Out Of Home / Transit & Outdoor Installations - Single

12014A

2012 Interactive Silver Pencil

McKinney / durham

EAS

The Unstoppable Tour

Integrated Branding / Integrated Branding Campaign - Online

12070N

2012 Design Silver Pencil

Paprika / Montreal

Mission Design

World Summit and Congress of Architecture, Design and Planning Mtl 2017 - Brochure

Branding / Booklet/Brochure

12005D

2012 Advertising Silver Pencil

TRY/ Apt / Oslo

Canal Digital

The man who lived in a film

Consumer Television / Over 60 second - Single

12076T

2012 Branded Entertainment Silver Pencil

Leo Burnett Detroit / Troy

Troy Public Library

Book Burning Party

Events and Installations

12042E

2012 Branded Entertainment Silver Pencil

MetropolitanRepublic / Johanneesburg

Wimpy

Braille Burgers

Events and Installations

12043E

2012 Advertising Silver Pencil

Euro RSCG Zurich / Zurich

Peugeot

Reaction Time

Consumer Radio / Campaign

12050R

2012 Advertising Silver Pencil

TBWAISTANBUL / ISTANBUL

BEKO

The Recorded Contents

Collateral / P.O.P. and In-store - Campaign

12030A

2012 Design Silver Pencil

gürtlerbachmann Werbung GmbH / Hamburg

Gruner + Jahr AG & Co KG/Flora Garten

Book of Poison

Direct Mail / Single or Campaign

12057D

2012 Interactive Silver Pencil

BBDO Toronto / Toronto

Wrigley Canada

Cat

Online Films & Video / Short Form - Single

12054N

2012 Interactive Silver Pencil

Wieden+Kennedy Amsterdam / Amsterdam

Heineken

Legendary Making of the Date

Online Films & Video / Short Form - Single

12055N

2012 Advertising Silver Pencil

SS+K / New York

Mr. Pizza

The True Origins of Pizza

Cinema Advertising / Long Form - :90 and Over - Single

12084T

2012 Advertising Silver Pencil

Grey South Africa / Johannesburg

Nelson Mandela Foundation

Nelson Mandela

Public Service / Radio - Single

12053R

2012 Design Silver Pencil

Jung von Matt AG / Hamburg

Ricola AG

Unwrap

Package Design / Package Design - Campaign

12019D

2012 Interactive Silver Pencil

HEIMAT / Berlin

CNN International

The Ecosphere Project

Interactive Advertising / Environmental/Experiential - Single

12035N

2012 Interactive Silver Pencil

Leo Burnett, Toronto / Toronto

James Ready

James Ready Spelling Bee Lottery

Interactive Advertising / Environmental/Experiential - Single

12036N

2012 Advertising Silver Pencil

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Soup"

Collateral / Posters - Single

12021A

2012 Interactive Silver Pencil

HEIMAT / Berlin

CNN International

The Ecosphere Project

Craft / Animation/Motion Graphics

12080N

2012 Interactive Silver Pencil

JWT Paris / Neuilly-sur-Seine cedex

AIDES

SEXY FINGERS

Craft / Animation/Motion Graphics

12081N

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