The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Joy of Books Agency: Lowe Roche / Toronto Client: Type Books Category: Craft / Animation/Motion Graphics
Faktum Hotels Agency: Forsman & Bodenfors / Gothenburg Client: Faktum Category: Craft / Photography
Stadium UK Agency: RKCR Y&R / London Client: BBC Sport Category: Craft / Animation - Single
Tamabi Agency: MR_DESIGN / Tokyo Client: Tama Art University Category: Craft / Typography - Series
Design and Paper Engineering Agency: artless / Tokyo Client: Yoshimori Category: Craft / Printing and Paper Craft - Single or Series
Implosion - Explosion Agency: Kigi co., ltd. / Tokyo Client: DNP Foundation for Cultural Promotion Category: Craft / Printing and Paper Craft - Single or Series
Bullet Agency: Cundari / Toronto Client: BMW Canada Category: Craft / Animation/Motion Graphics
JAM With Chrome Agency: Google Creative Lab / London Client: Google Category: Craft / Animation/Motion Graphics
Days To Live Agency: CP+B / London Client: Diesel Category: Craft / Photography
Design Indaba 15 I am not a Designer Agency: The Jupiter Drawing Room (South Africa) / Cape Town Client: Interactive Africa Category: Craft / Animation - Single
Gaffer Font Agency: GBH / London Client: PUMA Category: Craft / Typography - Series
FOIL BOOK PRODUCE BY E. 2012 Agency: E. Co. / Tokyo Client: E. Co. Category: Craft / Printing and Paper Craft - Single or Series
Metamorphosis Agency: Antfood / Brooklyn Client: Good Books Category: Craft / Sound Design
Maki-San Agency: Kinetic / Singapore Client: Maki-San Category: Craft / Animation/Motion Graphics
For any hair type. Agency: Publicis Communications Schweiz / Zurich Client: Garnier Fructis Category: Craft / Photography - Series
Kanji City - Kyoto Agency: Party / Tokyo Client: COG LAB Category: Craft / Animation - Single
SIFFtacular Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Seattle International Film Festival Category: Craft / Animation - Single
Diversity Agency: DDB / New York Client: Bill Bernbach Scholarship Category: Craft / Typography - Series
Create. Agency: cosmos / Tokyo Client: Takezasado Category: Craft / Printing and Paper Craft - Single or Series
Never Stop, Never Settle Agency: Droga5 / New York Client: Hennessy Category: Craft / Sound Design
Civic Content City Agency: Dare / Vancouver Client: BC Honda Dealers Category: Craft / Animation/Motion Graphics
Metamorphosis Agency: Euro RSCG / London Client: Credit Suisse Category: Craft / Animation/Motion Graphics
VisYOUalizer Agency: BBDO / New York Client: Denon Category: Craft / Animation/Motion Graphics
Google Wallet Pop Up Wallet Agency: R/GA / New York Client: Google Category: Craft / Animation/Motion Graphics
The Random Adventures of Brandon Generator Agency: LBi / London Client: Microsoft Category: Craft / Animation/Motion Graphics
Niki & The Dove: "The Fox" Agency: WINTR / Seattle Client: Sub Pop Records Category: Craft / Animation/Motion Graphics
Alex-andra Agency: Leo Burnett Colombia / Bogota Client: Colombian Red Cross Category: Craft / Typography - Single
Smokey Denmark Food Truck Agency: McGarrah Jessee / Austin Client: Smokey Denmark Category: Craft / Typography - Single
Steven Smith Teamaker Wooden Floor Display Agency: Sandstrom Partners / Portland Client: Steven Smith Teamaker Category: Craft / Typography - Single
The Fruit Agency: Dentsu / Tokyo Client: The Yoshida Hideo Memorial Foundation Advertising Museum Category: Craft / Photography - Series
Alice (In Wonderland) Agency: Design Army / Washington, DC Client: The Washington Ballet Category: Craft / Photography - Series
Everyone Has a Great Photograph In Them Agency: Leo Burnett London / London Client: Renaissance Photography Prize Category: Craft / Photography - Series
Ray-Ban 75 Years of Legends Agency: Marcel / Paris Client: Ray-Ban Category: Craft / Photography - Series
Suicide Agency: Leo Burnett Thailand / Bangkok Client: Don't Drive Drunk Foundation Category: Craft / Photography - Series
Awesomcross Agency: The Martin Agency / Richmond Client: BFGoodrich Category: Craft / Typography
From Love to Bingo Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Animation - Single
Metamorphosis Agency: BUCK / Los Angeles Client: Oxfam New Zealand Category: Craft / Animation - Single
GE Works Agency: Clemenger BBDO / Sydney Client: GE Category: Craft / Animation - Single
WAR Agency: Contrapunto BBDO / Madrid Client: Amnesty International Category: Craft / Animation - Single
Eco Technology Agency: Dentsu / Tokyo Client: Panasonic Category: Craft / Animation - Single
Deaths Agency: JWT Brasil / São Paulo Client: 91 Rock Category: Craft / Animation - Single
Turning Negatives into Positives Agency: Ogilvy / New York Client: IBM Category: Craft / Animation - Single
Independence Posters Agency: Arnold Worldwide / Boston Client: Jack Daniel's Category: Craft / Typography - Series
The Andaz Transformation Agency: BBDO / New York Client: Andaz Hotels Category: Craft / Typography - Series
OFF Agency: Cossette / Montreal Client: Infopresse Category: Craft / Typography - Series
Wood Joint Agency: Grand Deluxe / Matsuyama Client: Hidekazu Ueda Architects Category: Craft / Typography - Series
Jakuchu Agency: MR_DESIGN / Tokyo Client: Tokyo Designers Week 2012 Category: Craft / Typography - Series
Luggage Labels Agency: Ogilvy & Mather / London Client: Expedia Category: Craft / Typography - Series
Donate Your Words Agency: Saatchi & Saatchi New Zealand / Auckland Client: Women's Refuge Category: Craft / Typography - Series
The Rodenstock Font Glasses Agency: Serviceplan / Munich Client: Rodenstock Category: Craft / Typography - Series

2013 Interactive Gold Pencil

Lowe Roche / Toronto

Type Books

The Joy of Books

Craft / Animation/Motion Graphics

13081N

2013 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

Faktum

Faktum Hotels

Craft / Photography

13079N

2013 Design Gold Pencil

RKCR Y&R / London

BBC Sport

Stadium UK

Craft / Animation - Single

13069D

2013 Design Gold Pencil

MR_DESIGN / Tokyo

Tama Art University

Tamabi

Craft / Typography - Series

13061D

2013 Design Gold Pencil

artless / Tokyo

Yoshimori

Design and Paper Engineering

Craft / Printing and Paper Craft - Single or Series

13065D

2013 Design Gold Pencil

Kigi co., ltd. / Tokyo

DNP Foundation for Cultural Promotion

Implosion - Explosion

Craft / Printing and Paper Craft - Single or Series

13066D

2013 Interactive Silver Pencil

Cundari / Toronto

BMW Canada

Bullet

Craft / Animation/Motion Graphics

13082N

2013 Interactive Silver Pencil

Google Creative Lab / London

Google

JAM With Chrome

Craft / Animation/Motion Graphics

13083N

2013 Interactive Silver Pencil

CP+B / London

Diesel

Days To Live

Craft / Photography

13080N

2013 Design Silver Pencil

The Jupiter Drawing Room (South Africa) / Cape Town

Interactive Africa

Design Indaba 15 I am not a Designer

Craft / Animation - Single

13070D

2013 Design Silver Pencil

GBH / London

PUMA

Gaffer Font

Craft / Typography - Series

13062D

2013 Design Silver Pencil

E. Co. / Tokyo

E. Co.

FOIL BOOK PRODUCE BY E. 2012

Craft / Printing and Paper Craft - Single or Series

13067D

2013 Interactive Silver Pencil

Antfood / Brooklyn

Good Books

Metamorphosis

Craft / Sound Design

13085N

2013 Interactive Bronze Pencil

Kinetic / Singapore

Maki-San

Maki-San

Craft / Animation/Motion Graphics

13084N

2013 Design Bronze Pencil

Publicis Communications Schweiz / Zurich

Garnier Fructis

For any hair type.

Craft / Photography - Series

13064D

2013 Design Bronze Pencil

Party / Tokyo

COG LAB

Kanji City - Kyoto

Craft / Animation - Single

13071D

2013 Design Bronze Pencil

Wong, Doody, Crandall, Wiener / Seattle

Seattle International Film Festival

SIFFtacular

Craft / Animation - Single

13072D

2013 Design Bronze Pencil

DDB / New York

Bill Bernbach Scholarship

Diversity

Craft / Typography - Series

13063D

2013 Design Bronze Pencil

cosmos / Tokyo

Takezasado

Create.

Craft / Printing and Paper Craft - Single or Series

13068D

2013 Interactive Bronze Pencil

Droga5 / New York

Hennessy

Never Stop, Never Settle

Craft / Sound Design

13086N

2013 Interactive Merit Award

Dare / Vancouver

BC Honda Dealers

Civic Content City

Craft / Animation/Motion Graphics

13283N

2013 Interactive Merit Award

Euro RSCG / London

Credit Suisse

Metamorphosis

Craft / Animation/Motion Graphics

13284N

2013 Interactive Merit Award

BBDO / New York

Denon

VisYOUalizer

Craft / Animation/Motion Graphics

13285N

2013 Interactive Merit Award

R/GA / New York

Google

Google Wallet Pop Up Wallet

Craft / Animation/Motion Graphics

13286N

2013 Interactive Merit Award

LBi / London

Microsoft

The Random Adventures of Brandon Generator

Craft / Animation/Motion Graphics

13287N

2013 Interactive Merit Award

WINTR / Seattle

Sub Pop Records

Niki & The Dove: "The Fox"

Craft / Animation/Motion Graphics

13288N

2013 Design Merit Award

Leo Burnett Colombia / Bogota

Colombian Red Cross

Alex-andra

Craft / Typography - Single

13244D

2013 Design Merit Award

McGarrah Jessee / Austin

Smokey Denmark

Smokey Denmark Food Truck

Craft / Typography - Single

13245D

2013 Design Merit Award

Sandstrom Partners / Portland

Steven Smith Teamaker

Steven Smith Teamaker Wooden Floor Display

Craft / Typography - Single

13246D

2013 Design Merit Award

Dentsu / Tokyo

The Yoshida Hideo Memorial Foundation Advertising Museum

The Fruit

Craft / Photography - Series

13255D

2013 Design Merit Award

Design Army / Washington, DC

The Washington Ballet

Alice (In Wonderland)

Craft / Photography - Series

13256D

2013 Design Merit Award

Leo Burnett London / London

Renaissance Photography Prize

Everyone Has a Great Photograph In Them

Craft / Photography - Series

13257D

2013 Design Merit Award

Marcel / Paris

Ray-Ban

Ray-Ban 75 Years of Legends

Craft / Photography - Series

13258D

2013 Design Merit Award

Leo Burnett Thailand / Bangkok

Don't Drive Drunk Foundation

Suicide

Craft / Photography - Series

13259D

2013 Interactive Merit Award

The Martin Agency / Richmond

BFGoodrich

Awesomcross

Craft / Typography

13282N

2013 Design Merit Award

AlmapBBDO / São Paulo

Getty Images

From Love to Bingo

Craft / Animation - Single

13268D

2013 Design Merit Award

BUCK / Los Angeles

Oxfam New Zealand

Metamorphosis

Craft / Animation - Single

13269D

2013 Design Merit Award

Clemenger BBDO / Sydney

GE

GE Works

Craft / Animation - Single

13270D

2013 Design Merit Award

Contrapunto BBDO / Madrid

Amnesty International

WAR

Craft / Animation - Single

13271D

2013 Design Merit Award

Dentsu / Tokyo

Panasonic

Eco Technology

Craft / Animation - Single

13272D

2013 Design Merit Award

JWT Brasil / São Paulo

91 Rock

Deaths

Craft / Animation - Single

13273D

2013 Design Merit Award

Ogilvy / New York

IBM

Turning Negatives into Positives

Craft / Animation - Single

13274D

2013 Design Merit Award

Arnold Worldwide / Boston

Jack Daniel's

Independence Posters

Craft / Typography - Series

13247D

2013 Design Merit Award

BBDO / New York

Andaz Hotels

The Andaz Transformation

Craft / Typography - Series

13248D

2013 Design Merit Award

Cossette / Montreal

Infopresse

OFF

Craft / Typography - Series

13249D

2013 Design Merit Award

Grand Deluxe / Matsuyama

Hidekazu Ueda Architects

Wood Joint

Craft / Typography - Series

13250D

2013 Design Merit Award

MR_DESIGN / Tokyo

Tokyo Designers Week 2012

Jakuchu

Craft / Typography - Series

13251D

2013 Design Merit Award

Ogilvy & Mather / London

Expedia

Luggage Labels

Craft / Typography - Series

13252D

2013 Design Merit Award

Saatchi & Saatchi New Zealand / Auckland

Women's Refuge

Donate Your Words

Craft / Typography - Series

13253D

2013 Design Merit Award

Serviceplan / Munich

Rodenstock

The Rodenstock Font Glasses

Craft / Typography - Series

13254D

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