The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: User Generated Content / Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Integrated Branding / Public Service Campaign
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Design Does / Design for the Greater Good
Nissan LEAF: A World Without Petrol
Agency: WhybinTBWA Group / Melbourne
Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign
Susan Glenn
Agency: BBH / New York
Client: Unilever Category: Cinema Advertising / Short Form - :90 and under - Single
A Long Day of Childhood - Television Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Campaign
Three Little Pigs
Agency: BBH / London
Client: Guardian Category: Consumer Television / 60 Second - Single
Jogger
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / 60 Second - Single
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vitoria Category: Experiential Advertising / Events and Competitions
The Joy of Books
Agency: Lowe Roche / Toronto
Client: Type Books Category: Craft / Animation/Motion Graphics
Smile Makers Vibrators
Agency: Bear Meets Eagle On Fire / Sydney
Client: Ramblin' Brands Category: Product Design / Single or Series
The Sunday Times Rich List Campaign
Agency: CHI & Partners / London
Client: News International Category: Newspaper / Full Page or Spread - Campaign
Swedens Largest Energy Experiment
Agency: Forsman & Bodenfors / Gothenburg
Client: E.ON Category: User Experience Design / Interaction Design
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: User Experience Design / Interaction Design
adidas Window Shopping
Agency: TBWA / Helsinki
Client: Adidas Category: User Experience Design / Interaction Design
ParaNorman Website
Agency: Wieden+Kennedy / Portland
Client: Laika Studios Category: Websites / Consumer Goods
The Tea Calendar
Agency: Kolle Rebbe / Hamburg
Client: Haelssen & Lyon Category: Self-Promotion / Single or Series
Meltdown
Agency: Kolle Rebbe / Hamburg
Client: Gruner + Jahr Category: Self-Promotion / Single or Series
Team Spirit
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Film / Documentaries - Features
A Long Day of Childhood - Radio Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Radio / Campaign
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: User Generated Content / Single
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone Category: Collateral / Promotional Items - Single or Campaign
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vitoria Category: Integrated Branding / Public Service Campaign
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Integrated Branding / Public Service Campaign
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Broadcast and Moving Image / Broadcast Design - Single or Series
The Beauty Inside, Episode 1
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Craft / Technique / Best Writing
Belleville
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Websites / Branded Games
Help! I Want to Save a Life
Agency: Droga5 / New York
Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign
Design and Paper Engineering
Agency: artless / Tokyo
Client: Yoshimori Category: Craft / Printing and Paper Craft - Single or Series
Implosion - Explosion
Agency: Kigi co., ltd. / Tokyo
Client: DNP Foundation for Cultural Promotion Category: Craft / Printing and Paper Craft - Single or Series
Minicar Music Player
Agency: ADK / Tokyo
Client: Fuji heavy Industries Category: Broadcast and Moving Image / Short Films and Videos
It's Not Crazy It's Sports Campaign
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
Don?t make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Online Films & Video / Short Form - Single
Daily Fun Math
Agency: Grey / Jakarta
Client: PT KIE Indonesia Category: Collateral Design / Promotional Items - Single or Series
Push to add drama
Agency: Duval Guillaume / Paris
Client: Turner Broadcasting System Europe Category: Experiential Advertising / Installations
Bridge of Life
Agency: Cheil Worldwide / Seoul
Client: Samsung Life Insurance Category: Municipal Design / Single or Series
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
ParaNorman
Agency: Wieden+Kennedy / Portland
Client: Laika Studios Category: Integrated Branding / Integrated Branding Campaign - 360
Best Job
Agency: Wieden+Kennedy / Portland
Client: P&G Category: Consumer Television / Over 60 second - Single
Red Dot Exhibition Poster: Digilog601
Agency: 601bisang / seoul
Client: 601bisang Category: Collateral Design / Posters - Series
Complice
Agency: Three & Co. / Osaka
Client: Complice Category: Collateral Design / Posters - Series
Three Little Pigs
Agency: BBH / London
Client: Guardian Category: Cinema Advertising / Long Form - :90 and Over - Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Cinema Advertising / Long Form - :90 and Over - Single
The Great Paper Airplane Project
Agency: BBDO San Francisco / San Francisco
Client: Pima Air & Space Museum Category: Design Does / Industrial Design