The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Red Noses. Red Button.
Agency: Demner, Merlicek & Bergmann / Vienna
Client: RED NOSES Clowndoctors Category: Interactive Advertising / Other Interactive Media - Single
Giferator
Agency: Heat / San Francisco + Grow / Norfolk
Client: Electronic Arts & Google Category: Interactive Advertising / Other Interactive Media - Single
Cleverbuoy
Agency: M&C Saatchi / Sydney
Client: Optus Category: Interactive Advertising / Other Interactive Media - Single
Movie Emoji
Agency: Ogilvy & Mather Singapore / Singapore
Client: SingTel Category: Interactive Advertising / Other Interactive Media - Single
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM Category: Interactive Advertising / Other Interactive Media - Single
Marcia Gets Hungry
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Innovation in Outdoor / Single
Departure Board
Agency: Leo Burnett London / London
Client: Amnesty International Category: Innovation in Outdoor / Single
Set In Stone
Agency: Leo Burnett Melbourne / Southbank
Client: Crikey Category: Innovation in Outdoor / Single
Serena
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Innovation in Outdoor / Single
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Innovation in Outdoor / Single
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Innovation in Outdoor / Single
Shutter Billboards
Agency: Ogilvy & Mather Colombia / Bogota
Client: Carulla Category: Innovation in Outdoor / Single
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation Category: Innovation in Outdoor / Single
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Innovation in Outdoor / Single
Made with Code: Holiday Lights
Agency: 72andSunny / Playa Vista
Client: Google Category: Experiential Advertising / Installations
House of Mamba
Agency: AKQA / London & Shanghai
Client: Nike Category: Experiential Advertising / Installations
THE SELF-LESS MIRROR
Agency: Leo Burnett Taiwan / Taipei
Client: HEINEKEN BROUWERIJEN B.V. TAIWAN BRANCH Category: Experiential Advertising / Installations
Share A White Christmas
Agency: Ogilvy & Mather Singapore / Singapore
Client: The Coca-Cola Company Category: Experiential Advertising / Installations
Predator Instinct: The Game
Agency: TBWA\LONDON / London
Client: adidas Category: Experiential Advertising / Installations
Green Santa
Agency: The Cyranos//McCann / Barcelona
Client: Coca-Cola Category: Experiential Advertising / Installations
Boston Red Sox, Green Monster
Agency: The Martin Agency / Richmond
Client: Benjamin Moore Category: Experiential Advertising / Installations
River in the City
Agency: The Richards Group / Dallas
Client: Jeep Category: Experiential Advertising / Installations
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Experiential Advertising / Installations
Spot Against Silence
Agency: DM9DDB / Sao Paulo
Client: Amnesty International Category: Innovation in Radio / Single
Precognition
Agency: FCB South Africa (PTY) LTD / Johannesburg
Client: Toyota South Africa Motors (Pty) Ltd Category: Innovation in Radio / Single
Audio Coffee
Agency: serviceplan / Munich
Client: DELI STAR Bagel & Coffee GmbH Category: Innovation in Radio / Single
1914
Agency: AMV BBDO / London
Client: SAINSBURY'S Category: Consumer Television / Over 60 Second - Single
Sports Matter
Agency: Anomaly / New York
Client: DICKs Sporting Goods Category: Consumer Television / Over 60 Second - Single
The Boy Who Beeps
Agency: BBDO / New York
Client: GE Category: Consumer Television / Over 60 Second - Single
Dream Run - HR-V
Agency: Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington
Client: Honda Australia Category: Consumer Television / Over 60 Second - Single
Bitter?
Agency: Leo Burnett Taiwan / Taipei
Client: Creation Food Co., Ltd. Category: Consumer Television / Over 60 Second - Single
The Day I Visited My Son - A True Story
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Category: Consumer Television / Over 60 Second - Single
CPR
Agency: the community (la comunidad) / Buenos Aires
Client: VH1 Category: Consumer Television / Over 60 Second - Single
Ahead of Their Time
Agency: Wieden+Kennedy / Portland
Client: Dodge Category: Consumer Television / Over 60 Second - Single
LeBron James "Together"
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over 60 Second - Single
RE2PECT
Agency: Wieden+Kennedy New York / new york
Client: Jordan Brand Category: Consumer Television / Over 60 Second - Single
Elevator
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer Television / :30 / :25 - Single
Road
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer Television / :30 / :25 - Single
Stick it!
Agency: Barton F. Graf LLC / New York, NY
Client: GoDaddy Category: Consumer Television / :30 / :25 - Single
Lecture
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak Category: Consumer Television / :30 / :25 - Single
Stairlift
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak Category: Consumer Television / :30 / :25 - Single
Tomcat Presents Dead Mouse Theatre - Fitzy Gibbons
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Consumer Television / :30 / :25 - Single
Tomcat Presents Dead Mouse Theatre - Vikings
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Consumer Television / :30 / :25 - Single
Knife
Agency: BBH / New York
Client: Unilever/Axe Category: Consumer Television / :30 / :25 - Single
Positive Feelings
Agency: Fallon / Minneapolis
Client: Loctite Category: Consumer Television / :30 / :25 - Single
Award:
2015 Interactive Merit Award
Agency:
Demner, Merlicek & Bergmann / Vienna
Client:
RED NOSES Clowndoctors
Title:
Red Noses. Red Button.
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
150303A
Award:
2015 Interactive Merit Award
Agency:
Heat / San Francisco + Grow / Norfolk
Client:
Electronic Arts & Google
Title:
Giferator
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
150515A
Award:
2015 Interactive Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Optus
Title:
Cleverbuoy
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
150718A
Award:
2015 Interactive Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
SingTel
Title:
Movie Emoji
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
150866A
Award:
2015 Interactive Merit Award
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
US Open Sessions
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
150899A
Award:
2015 Print & Outdoor Merit Award
Agency:
AMV BBDO / London
Client:
WALKERS
Title:
TWEET TO EAT
Category:
Innovation in Outdoor / Single
Annual ID:
150069A
Award:
2015 Print & Outdoor Merit Award
Agency:
Anomaly / Toronto
Client:
Shock Top
Title:
Mural
Category:
Innovation in Outdoor / Single
Annual ID:
150074A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Marcia Gets Hungry
Category:
Innovation in Outdoor / Single
Annual ID:
150157A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett London / London
Client:
Amnesty International
Title:
Departure Board
Category:
Innovation in Outdoor / Single
Annual ID:
150638A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Melbourne / Southbank
Client:
Crikey
Title:
Set In Stone
Category:
Innovation in Outdoor / Single
Annual ID:
150646A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Serena
Category:
Innovation in Outdoor / Single
Annual ID:
150684A
Award:
2015 Print & Outdoor Merit Award
Agency:
M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client:
Optus
Title:
Cleverbuoy
Category:
Innovation in Outdoor / Single
Annual ID:
150724A
Award:
2015 Print & Outdoor Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Innovation in Outdoor / Single
Annual ID:
150733A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Carulla
Title:
Shutter Billboards
Category:
Innovation in Outdoor / Single
Annual ID:
150848A
Award:
2015 Print & Outdoor Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Innovation in Outdoor / Single
Annual ID:
151079A
Award:
2015 Print & Outdoor Merit Award
Agency:
Wunderman / London
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Innovation in Outdoor / Single
Annual ID:
151217A
Award:
2015 Cross-Platform Merit Award
Agency:
72andSunny / Playa Vista
Client:
Google
Title:
Made with Code: Holiday Lights
Category:
Experiential Advertising / Installations
Annual ID:
150015A
Award:
2015 Cross-Platform Merit Award
Agency:
AKQA / London & Shanghai
Client:
Nike
Title:
House of Mamba
Category:
Experiential Advertising / Installations
Annual ID:
150044A
Award:
2015 Cross-Platform Merit Award
Agency:
Leo Burnett Taiwan / Taipei
Client:
HEINEKEN BROUWERIJEN B.V. TAIWAN BRANCH
Title:
THE SELF-LESS MIRROR
Category:
Experiential Advertising / Installations
Annual ID:
150670A
Award:
2015 Cross-Platform Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
The Coca-Cola Company
Title:
Share A White Christmas
Category:
Experiential Advertising / Installations
Annual ID:
150868A
Award:
2015 Cross-Platform Merit Award
Agency:
TBWA\LONDON / London
Client:
adidas
Title:
Predator Instinct: The Game
Category:
Experiential Advertising / Installations
Annual ID:
151081A
Award:
2015 Cross-Platform Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Coca-Cola
Title:
Green Santa
Category:
Experiential Advertising / Installations
Annual ID:
151112A
Award:
2015 Cross-Platform Merit Award
Agency:
The Martin Agency / Richmond
Client:
Benjamin Moore
Title:
Boston Red Sox, Green Monster
Category:
Experiential Advertising / Installations
Annual ID:
151131A
Award:
2015 Cross-Platform Merit Award
Agency:
The Richards Group / Dallas
Client:
Jeep
Title:
River in the City
Category:
Experiential Advertising / Installations
Annual ID:
151148A
Award:
2015 Cross-Platform Merit Award
Agency:
Whybin\\TBWA Group Melbourne / South Melbourne
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Experiential Advertising / Installations
Annual ID:
151175A
Award:
2015 Radio Merit Award
Agency:
DM9DDB / Sao Paulo
Client:
Amnesty International
Title:
Spot Against Silence
Category:
Innovation in Radio / Single
Annual ID:
150356A
Award:
2015 Radio Merit Award
Agency:
FCB South Africa (PTY) LTD / Johannesburg
Client:
Toyota South Africa Motors (Pty) Ltd
Title:
Precognition
Category:
Innovation in Radio / Single
Annual ID:
150429A
Award:
2015 Radio Merit Award
Agency:
Marketforce / Perth
Client:
96FM
Title:
Go Buoy
Category:
Innovation in Radio / Single
Annual ID:
150740A
Award:
2015 Radio Merit Award
Agency:
serviceplan / Munich
Client:
DELI STAR Bagel & Coffee GmbH
Title:
Audio Coffee
Category:
Innovation in Radio / Single
Annual ID:
151037A
Award:
2015 Film Merit Award
Agency:
AMV BBDO / London
Client:
SAINSBURY'S
Title:
1914
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150066A
Award:
2015 Film Merit Award
Agency:
Anomaly / New York
Client:
DICKs Sporting Goods
Title:
Sports Matter
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150072A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
The Boy Who Beeps
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150150A
Award:
2015 Film Merit Award
Agency:
Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington
Client:
Honda Australia
Title:
Dream Run - HR-V
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150647A
Award:
2015 Film Merit Award
Agency:
Leo Burnett Taiwan / Taipei
Client:
Creation Food Co., Ltd.
Title:
Bitter?
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150668A
Award:
2015 Film Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever
Title:
The Day I Visited My Son - A True Story
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150871A
Award:
2015 Film Merit Award
Agency:
the community (la comunidad) / Buenos Aires
Client:
VH1
Title:
CPR
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151104A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Dodge
Title:
Ahead of Their Time
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151190A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
LeBron James "Together"
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151191A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy New York / new york
Client:
Jordan Brand
Title:
RE2PECT
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151203A
Award:
2015 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Elevator
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150058A
Award:
2015 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Road
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150061A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
GoDaddy
Title:
Stick it!
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150094A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
Kayak
Title:
Lecture
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150096A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
Kayak
Title:
Stairlift
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150097A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat Presents Dead Mouse Theatre - Fitzy Gibbons
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150100A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat Presents Dead Mouse Theatre - Vikings
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150101A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Skyscraper
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150137A
Award:
2015 Film Merit Award
Agency:
BBH / New York
Client:
Unilever/Axe
Title:
Knife
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150191A
Award:
2015 Film Merit Award
Agency:
BBH / New York
Client:
Unilever/Axe
Title:
Pool
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150192A
Award:
2015 Film Merit Award
Agency:
Fallon / Minneapolis
Client:
Loctite
Title:
Positive Feelings
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150413A
