The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Blowing in The Wind
Agency: Akestam Holst / Stockholm
Client: Apotek Hjartat Category: Outdoor / Digital / Electronic
Bad Fit
Agency: adamandeveDDB / London
Client: Harvey Nichols Category: Outdoor / Billboards or Transit - Campaign
Kings and Queens of the Court
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Campaign
Audi LED Scoreboard
Agency: Razorfish / Germany + Moey Inc. / New York + Park Design Partners LLC. / Falls Church
Client: Audi of America Category: Outdoor / Digital / Electronic
Get adopted
Agency: BBDO Group Germany GmbH / Berlin
Client: Mars Inc. Category: Outdoor / Billboards or Transit - Campaign
Serena
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Parking - Jury
Agency: DDB Group GmbH / Berlin
Client: Volkswagen Category: Outdoor / Billboards or Transit - Single
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Outdoor / Outdoor Installations & Ambient - Campaign
UNBELIEVABLE BUS SHELTER
Agency: AMV BBDO / London
Client: PEPSI MAX Category: Outdoor / Digital / Electronic
Hunger Scale
Agency: BBDO Toronto / Toronto
Client: Mars Canada Category: Outdoor / Billboards or Transit - Campaign
Back to Nature
Agency: Colenso BBDO / Auckland
Client: Fonterra Category: Outdoor / Billboards or Transit - Campaign
Bring Down the King
Agency: DDB Group New Zealand / Auckland
Client: SKY Television Category: Outdoor / Outdoor Installations & Ambient - Single
Parking - Grandstand
Agency: DDB Group GmbH / Berlin
Client: Volkswagen Category: Outdoor / Billboards or Transit - Single
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation Category: Outdoor / Outdoor Installations & Ambient - Campaign
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Outdoor / Billboards or Transit - Campaign
Re-Employment
Agency: Leo Burnett Chicago / Chicago
Client: Fifth Third Bank Category: Outdoor / Billboards or Transit - Campaign
Assembly Fail
Agency: thjnk ag / Hamburg
Client: IKEA Category: Outdoor / Billboards or Transit - Campaign
MIC
Agency: Y&R Beijing / Beijing
Client: Penguin China-audio books Category: Outdoor / Billboards or Transit - Campaign
Animal Beards
Agency: Y&R New Zealand / Auckland
Client: Schick Category: Outdoor / Billboards or Transit - Campaign
Orange
Agency: Y&R São Paulo / São Paulo
Client: Penguin Companhia das Letras Category: Outdoor / Billboards or Transit - Campaign
Red wax
Agency: YOUNG & RUBICAM PARIS / BOULOGNE BILLANCOURT + THE SHOP / BOULOGNE BILLANCOURT
Client: FROMAGERIES BEL /Mini Babybel Category: Outdoor / Billboards or Transit - Campaign
Set In Stone
Agency: Leo Burnett Melbourne / Southbank
Client: Crikey Category: Outdoor / Outdoor Installations & Ambient - Single
Eugenie
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Milos
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Audi LED Scoreboard
Agency: Razorfish / Germany + Moey Inc. / New York + Venables Bell & Partners / San Francisco + Park Design Partners LLC. / Falls Church
Client: Audi of America Category: Outdoor / Outdoor Installations & Ambient - Single
ANZ GAYTMs
Agency: Whybin\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Outdoor / Outdoor Installations & Ambient - Single
Marcia Gets Hungry
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Outdoor / Billboards or Transit - Single
Piercing
Agency: BBDO Toronto / Toronto
Client: Mars Canada Category: Outdoor / Billboards or Transit - Single
V-Neck
Agency: BBDO Toronto / Toronto
Client: Mars Canada Category: Outdoor / Billboards or Transit - Single
McMuffin Sunrise
Agency: Cossette / Vancouver
Client: McDonald's Category: Outdoor / Billboards or Transit - Single
DOG FAT PANTS
Agency: ROSAPARK / Paris
Client: JARDILAND Category: Outdoor / Billboards or Transit - Single
BMW River
Agency: serviceplan / Munich
Client: BMW Group Category: Outdoor / Billboards or Transit - Single
Wild Postings Series 1
Agency: The Martin Agency / Richmond
Client: Oreo Category: Outdoor / Outdoor Installations & Ambient - Campaign
Wild Postings Series 2
Agency: The Martin Agency / Richmond
Client: Oreo Category: Outdoor / Outdoor Installations & Ambient - Campaign
No interruptions
Agency: Y&R Group Switzerland / Zurich
Client: Teleclub Category: Outdoor / Outdoor Installations & Ambient - Campaign