The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The One Moment Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Innovation in Film / Online
Crushed Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Innovation in Film / Online
Target Creates First Ever Live Music Video with Gwen Stefani Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Innovation in Film / Television / Cinema
Bradshaw Stain Agency: Saatchi & Saatchi / New York Client: Tide Category: Innovation in Film / Television / Cinema
Shakin' Shakin' Agency: Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa Client: KFC Category: Innovation in Film / Online
Snickers Live Super Bowl Ad Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America - Snickers Category: Innovation in Film / Television / Cinema
Tomcat: Facebook Not Live Event Agency: Barton F Graf / New York Client: The Scotts Miracle-Gro Company Category: Innovation in Film / Online
In-a-Snap Agency: BBDO / New York Client: Lowe's Category: Innovation in Film / Online
Evan Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Innovation in Film / Online
Search Racism. Find Truth. Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg Client: Flüchtlinge Willkommen Category: Innovation in Film / Online
Stop the Hunger Agency: Impact BBDO / Dubai Client: Mars Category: Innovation in Film / Online
Through the Dark Agency: R/GA / Sydney Client: Google Category: Innovation in Film / Online

2017 Film Gold Pencil

Ogilvy & Mather / Chicago

Morton Salt

The One Moment

Innovation in Film / Online

OS_FI17048G

2017 Film Gold Pencil

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Crushed

Innovation in Film / Online

OS_FI17049G

2017 Film Bronze Pencil

Deutsch / Los Angeles + Wondros / Los Angeles

Target

Target Creates First Ever Live Music Video with Gwen Stefani

Innovation in Film / Television / Cinema

OS_FI17046B

2017 Film Bronze Pencil

Saatchi & Saatchi / New York

Tide

Bradshaw Stain

Innovation in Film / Television / Cinema

OS_FI17047B

2017 Film Bronze Pencil

Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa

KFC

Shakin' Shakin'

Innovation in Film / Online

OS_FI17050B

2017 Film Merit Award

BBDO / New York + O Positive / New York

Mars Chocolate North America - Snickers

Snickers Live Super Bowl Ad

Innovation in Film / Television / Cinema

OS_FI17141M

2017 Film Merit Award

Barton F Graf / New York

The Scotts Miracle-Gro Company

Tomcat: Facebook Not Live Event

Innovation in Film / Online

OS_FI17142M

2017 Film Merit Award

BBDO / New York

Lowe's

In-a-Snap

Innovation in Film / Online

OS_FI17143M

2017 Film Merit Award

BBDO / New York + Smuggler / Los Angeles

Sandy Hook Promise

Evan

Innovation in Film / Online

OS_FI17144M

2017 Film Merit Award

FCB / Zürich + Ehrenberg Kommunikation / Hamburg

Flüchtlinge Willkommen

Search Racism. Find Truth.

Innovation in Film / Online

OS_FI17145M

2017 Film Merit Award

Impact BBDO / Dubai

Mars

Stop the Hunger

Innovation in Film / Online

OS_FI17146M

2017 Film Merit Award

R/GA / Sydney

Google

Through the Dark

Innovation in Film / Online

OS_FI17147M

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