The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Reversed Trailer
Agency: TRY / Oslo
Client: Volkswagen Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Promotional / Collateral / Promotional Items - Single or Campaign
Thanks, 2016. It's been weird.
Agency: Spotify / New York
Client: Spotify Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Elizabeth Williams
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Publishing / Newspaper - Single
Frederick Jones
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Publishing / Newspaper - Single
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Innovation in Print & Outdoor / Ambient Media
Eiffel Tower All Yours
Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client: HomeAway Category: Innovation in Print & Outdoor / Ambient Media
Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Craft / Photography - Single or Campaign
The World Needs more billionaires
Agency: Y&R / Prague + Studio Carioca / Bucharest
Client: Forbes Category: Craft / Art Direction - Single or Campaign
Finding Her
Agency: DDB / Dubai
Client: UN Women Category: Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17036G
Award:
2017 Print & Outdoor Gold Pencil
Agency:
TRY / Oslo
Client:
Volkswagen
Title:
The Reversed Trailer
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17037G
Award:
2017 Print & Outdoor Gold Pencil
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17018G
Award:
2017 Print & Outdoor Gold Pencil
Agency:
DDB / New York
Client:
Gun by Gun
Title:
Documents
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO17005G
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Spotify / New York
Client:
Spotify
Title:
Thanks, 2016. It's been weird.
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17031S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17001S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Frederick Jones
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17002S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17060S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client:
HomeAway
Title:
Eiffel Tower All Yours
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17061S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17051S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Y&R / Prague + Studio Carioca / Bucharest
Client:
Forbes
Title:
The World Needs more billionaires
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17046S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
DDB / Dubai
Client:
UN Women
Title:
Finding Her
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17049S