The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Adios Amigo Agency: Havas / New York + Sound Lounge / New York Client: Heineken / Dos Equis Category: Broadcast / Any Length - Single
Countdown. Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Campaign
Sweet Dreams Agency: Impact BBDO / Dubai Client: Johnson & Johnson Category: Broadcast / Any Length - Single
The Everyman Meal Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Broadcast / Any Length - Campaign
You Should Have Called Agency: Ogilvy & Mather / Johannesburg Client: Vodacom Category: Broadcast / Any Length - Campaign
Love At First Wash - Barking Puppy Agency: DDB / Dubai Client: Henkel Category: Broadcast / Any Length - Single
Love At First Wash - Date Night Agency: DDB / Dubai Client: Henkel Category: Broadcast / Any Length - Single
Song Inspection Agency: Grabarz & Partner / Hamburg Client: Volkswagen Category: Broadcast / Any Length - Single
Cologne Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Single
Berlin Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Single
Hamburg Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Single
Keith Agency: Ogilvy & Mather Group HK / Hong Kong Client: Volkswagen HK Category: Broadcast / Any Length - Single
Opel Follow Assist Agency: Scholz & Friends / Hamburg Client: ADAM Opel AG Category: Broadcast / Any Length - Single
Every Pixel Counts (spots seq 1) Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Next Awards Category: Broadcast / Any Length - Campaign
Song Inspection Agency: Grabarz & Partner / Hamburg Client: Volkswagen Category: Broadcast / Any Length - Campaign
Travel before its not fun anymore Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Campaign
Honestly Good Prices Agency: Ogilvy & Mather Group HK / Hong Kong Client: Volkswagen HK Category: Broadcast / Any Length - Campaign
BMW Original Parts Agency: OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg Client: BMW South Africa Category: Broadcast / Any Length - Campaign

2017 Radio Silver Pencil

Havas / New York + Sound Lounge / New York

Heineken / Dos Equis

Adios Amigo

Broadcast / Any Length - Single

OS_RA17001S

2017 Radio Silver Pencil

Grabarz & Partner / Hamburg

Volkswagen AG

Countdown.

Broadcast / Any Length - Campaign

OS_RA17003S

2017 Radio Bronze Pencil

Impact BBDO / Dubai

Johnson & Johnson

Sweet Dreams

Broadcast / Any Length - Single

OS_RA17002B

2017 Radio Bronze Pencil

Ogilvy & Mather / Johannesburg

KFC

The Everyman Meal

Broadcast / Any Length - Campaign

OS_RA17004B

2017 Radio Bronze Pencil

Ogilvy & Mather / Johannesburg

Vodacom

You Should Have Called

Broadcast / Any Length - Campaign

OS_RA17005B

2017 Radio Merit Award

DDB / Dubai

Henkel

Love At First Wash - Barking Puppy

Broadcast / Any Length - Single

OS_RA17025M

2017 Radio Merit Award

DDB / Dubai

Henkel

Love At First Wash - Date Night

Broadcast / Any Length - Single

OS_RA17026M

2017 Radio Merit Award

Grabarz & Partner / Hamburg

Volkswagen

Song Inspection

Broadcast / Any Length - Single

OS_RA17027M

2017 Radio Merit Award

Grabarz & Partner / Hamburg

Volkswagen AG

Cologne

Broadcast / Any Length - Single

OS_RA17028M

2017 Radio Merit Award

Grabarz & Partner / Hamburg

Volkswagen AG

Berlin

Broadcast / Any Length - Single

OS_RA17029M

2017 Radio Merit Award

Grabarz & Partner / Hamburg

Volkswagen AG

Hamburg

Broadcast / Any Length - Single

OS_RA17030M

2017 Radio Merit Award

Ogilvy & Mather Group HK / Hong Kong

Volkswagen HK

Keith

Broadcast / Any Length - Single

OS_RA17031M

2017 Radio Merit Award

Scholz & Friends / Hamburg

ADAM Opel AG

Opel Follow Assist

Broadcast / Any Length - Single

OS_RA17032M

2017 Radio Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

D&AD Next Awards

Every Pixel Counts (spots seq 1)

Broadcast / Any Length - Campaign

OS_RA17033M

2017 Radio Merit Award

Grabarz & Partner / Hamburg

Volkswagen

Song Inspection

Broadcast / Any Length - Campaign

OS_RA17034M

2017 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg

Flight Centre

Travel before its not fun anymore

Broadcast / Any Length - Campaign

OS_RA17035M

2017 Radio Merit Award

Ogilvy & Mather Group HK / Hong Kong

Volkswagen HK

Honestly Good Prices

Broadcast / Any Length - Campaign

OS_RA17036M

2017 Radio Merit Award

OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg

BMW South Africa

BMW Original Parts

Broadcast / Any Length - Campaign

OS_RA17037M

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