The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
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Award
Agency
Client
Title
Category
Annual ID
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17001B_10.jpg)
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client: HBO Category: Social Media Page by a Brand
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17035M_10.jpg)
#BreakTheGame
Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York
Client: Under Armour Category: Social Media Page by a Brand
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17036M_12.jpg)
The Swim Reaper
Agency: FCB New Zealand / Auckland
Client: Water Safety New Zealand Category: Social Media Page by a Brand
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17001B_10.jpg)
Award:
2017 Social Media Bronze Pencil
Agency:
Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client:
HBO
Title:
Into HBO
Category:
Social Media Page by a Brand
Annual ID:
OS_SM17001B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17035M_10.jpg)
Award:
2017 Social Media Merit Award
Agency:
Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York
Client:
Under Armour
Title:
#BreakTheGame
Category:
Social Media Page by a Brand
Annual ID:
OS_SM17035M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17036M_12.jpg)