The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
ONWARD Stitched Sign Project
Agency: DENTSU INC. / Tokyo + bluecolor inc. / Tokyo
Client: ONWARD KASHIYAMA Co.,Ltd. Category: Immersive / Environmental / Wayfinding
Sentralen Wayfinding
Agency: Metric / Oslo
Client: Sentralen Category: Immersive / Environmental / Wayfinding
Commotion Issue 2
Agency: Design Army / Washington D.C.
Client: Maryland Institute College Of Art Category: Typography / Static
Commotion Issue 3
Agency: Design Army / Washington D.C.
Client: Maryland Institute College Of Art Category: Typography / Static
Nagoya University of Arts Graduation Exhibition
Agency: Peace Graphics / Nagoya
Client: Nagoya University of Arts Category: Typography / Static
Connect Pen & Notebook
Agency: Toppan Printing Co.,Ltd. / Tokyo
Client: OTSUKA PHARMACEUTICAL CO., LTD. Category: Typography / Static
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP Category: Craft / Photography - Single or Series
Stain Calendar
Agency: DDB / New York
Client: Cotton Category: Craft / Photography - Single or Series
Taste the Feeling
Agency: Fitzco//McCann / Atlanta
Client: The Coca-Cola Company Category: Craft / Photography - Single or Series
Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International Category: Craft / Photography - Single or Series
Projection of Pride
Agency: Ogilvy / New York
Client: NewFest: New York's LGBT Film Festival Category: Craft / Photography - Single or Series
Shot on iPhone: Colors
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft / Photography - Single or Series
Shot on iPhone: Bastille Day
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client: Apple Category: Craft / Photography - Single or Series
It's What's Happening: #TheRealDebate
Agency: Global Brand & Creative Studio / San Francisco
Client: Twitter Category: Craft / Photography - Single or Series
branding
Agency: Minmin Qu&Qian Jiang / Nanjing
Client: phoenix fine arts publishing.ltd Category: Editorial / Book Layout Design
Li Detach He Attach
Agency: Han Qing Tang Design CO., LTD. / Nanjing
Client: China architecture&building press Category: Editorial / Book Layout Design
The Godfather Notebook
Agency: Regan Arts / New York
Client: Regan Arts Category: Editorial / Book Layout Design
Sixty Years of Taohuawu New Year Prints
Agency: T-Change Design Co.,Ltd / Nanjing
Client: Suzhou Taohuawu Woodblock Year Prints Society Category: Editorial / Book Layout Design
An Experiment of the Imagination
Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo
Client: Nikkei Inc. Category: Branding / Collateral Item - Single
Smith Brunch Menu
Agency: Leo Burnett / Toronto
Client: Smith Restaurant + Bar Category: Branding / Collateral Item - Single
Google Duo - Iconic Duos
Agency: 72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles
Client: Google Category: Craft / Animation - Single or Series
The Purpose
Agency: Havas / New York + Studio 6 / New York
Client: United States Digital Service Category: Craft / Animation - Single or Series
June: Life is Better When You Share the Ride
Agency: Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles
Client: Lyft Category: Craft / Animation - Single or Series
Monster Stains
Agency: Ogilvy & Mather / London
Client: Unilever Category: Craft / Animation - Single or Series
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft / Animation - Single or Series
The Story of Vans
Agency: Vans / Cypress
Client: Vans Category: Craft / Animation - Single or Series
Sir David Attenborough’s Story of Life
Agency: AKQA / London + BBC Worldwide / London
Client: BBC Worldwide Category: Digital / App Design
SIGNEMOJI
Agency: TBWA / Shanghai
Client: CHINA ASSOCIATION OF THE DEAF Category: Digital / App Design
Virgin America's New App
Agency: Work & Co / Brooklyn
Client: Virgin America Category: Digital / App Design
Edible Chocolate Posters
Agency: Baldwin& / Raleigh
Client: Videri Chocolate Factory Category: Promotional / Posters - Single
Fresh Kiss
Agency: GREYnJ UNITED / BANGKOK + GREY SINGAPORE / Singapore
Client: Ferrero Category: Promotional / Posters - Single
Haze!
Agency: H2C Consultant Group / ChangSha + C² Creative Lab / ChangSha
Client: China haze theme Poster Contest Category: Promotional / Posters - Single
Cloud Nine
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Glengarry Glen Ross
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
The Killer
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Grapes of Wrath
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
East of Eden
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Death of a Salesman
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Giving Tuesday
Agency: Red Peak / New York
Client: ideo.org Category: Promotional / Posters - Single
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture Category: Data Visualization / Dynamic
Mobile Arcade
Agency: R/GA / São Paulo + MediaMonks / Sao Paulo
Client: Google Category: Data Visualization / Dynamic
Nike Football Pro Genius
Agency: AKQA / London
Client: Nike Football Category: Digital / Game Design
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Data Visualization / Static
Piquentum St. Vital 2014, label through which nature speaks out
Agency: Studio Sonda / Vizinada
Client: Vinski podrum Buzet Category: Data Visualization / Static
Kobe's Rules Book
Agency: Africa / Sao Paulo + PBA Cinema/Produtora Associados / Sao Paulo
Client: ESPN Category: Promotional / Promotional Items - Single or Series
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + bluecolor inc. / Tokyo
Client:
ONWARD KASHIYAMA Co.,Ltd.
Title:
ONWARD Stitched Sign Project
Category:
Immersive / Environmental / Wayfinding
Annual ID:
OS_DE17230M
Award:
2017 Design Merit Award
Agency:
Metric / Oslo
Client:
Sentralen
Title:
Sentralen Wayfinding
Category:
Immersive / Environmental / Wayfinding
Annual ID:
OS_DE17231M
Award:
2017 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Audi
Title:
Curves
Category:
Typography / Static
Annual ID:
OS_DE17131M
Award:
2017 Design Merit Award
Agency:
Design Army / Washington D.C.
Client:
Maryland Institute College Of Art
Title:
Commotion Issue 2
Category:
Typography / Static
Annual ID:
OS_DE17132M
Award:
2017 Design Merit Award
Agency:
Design Army / Washington D.C.
Client:
Maryland Institute College Of Art
Title:
Commotion Issue 3
Category:
Typography / Static
Annual ID:
OS_DE17133M
Award:
2017 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
Nagoya University of Arts
Title:
Nagoya University of Arts Graduation Exhibition
Category:
Typography / Static
Annual ID:
OS_DE17134M
Award:
2017 Design Merit Award
Agency:
Toppan Printing Co.,Ltd. / Tokyo
Client:
OTSUKA PHARMACEUTICAL CO., LTD.
Title:
Connect Pen & Notebook
Category:
Typography / Static
Annual ID:
OS_DE17135M
Award:
2017 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17265M
Award:
2017 Design Merit Award
Agency:
DDB / New York
Client:
Cotton
Title:
Stain Calendar
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17266M
Award:
2017 Design Merit Award
Agency:
Fitzco//McCann / Atlanta
Client:
The Coca-Cola Company
Title:
Taste the Feeling
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17267M
Award:
2017 Design Merit Award
Agency:
Ogilvy / Germany
Client:
Amnesty International
Title:
Switch it off.
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17268M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
NewFest: New York's LGBT Film Festival
Title:
Projection of Pride
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17269M
Award:
2017 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Shot on iPhone: Colors
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17270M
Award:
2017 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client:
Apple
Title:
Shot on iPhone: Bastille Day
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17271M
Award:
2017 Design Merit Award
Agency:
Global Brand & Creative Studio / San Francisco
Client:
Twitter
Title:
It's What's Happening: #TheRealDebate
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17272M
Award:
2017 Design Merit Award
Agency:
Minmin Qu&Qian Jiang / Nanjing
Client:
phoenix fine arts publishing.ltd
Title:
branding
Category:
Editorial / Book Layout Design
Annual ID:
OS_DE17123M
Award:
2017 Design Merit Award
Agency:
Han Qing Tang Design CO., LTD. / Nanjing
Client:
China architecture&building press
Title:
Li Detach He Attach
Category:
Editorial / Book Layout Design
Annual ID:
OS_DE17124M
Award:
2017 Design Merit Award
Agency:
Regan Arts / New York
Client:
Regan Arts
Title:
The Godfather Notebook
Category:
Editorial / Book Layout Design
Annual ID:
OS_DE17125M
Award:
2017 Design Merit Award
Agency:
T-Change Design Co.,Ltd / Nanjing
Client:
Suzhou Taohuawu Woodblock Year Prints Society
Title:
Sixty Years of Taohuawu New Year Prints
Category:
Editorial / Book Layout Design
Annual ID:
OS_DE17126M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo
Client:
Nikkei Inc.
Title:
An Experiment of the Imagination
Category:
Branding / Collateral Item - Single
Annual ID:
OS_DE17109M
Award:
2017 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Smith Restaurant + Bar
Title:
Smith Brunch Menu
Category:
Branding / Collateral Item - Single
Annual ID:
OS_DE17110M
Award:
2017 Design Merit Award
Agency:
72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles
Client:
Google
Title:
Google Duo - Iconic Duos
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17273M
Award:
2017 Design Merit Award
Agency:
Havas / New York + Studio 6 / New York
Client:
United States Digital Service
Title:
The Purpose
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17274M
Award:
2017 Design Merit Award
Agency:
Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles
Client:
Lyft
Title:
June: Life is Better When You Share the Ride
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17275M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Monster Stains
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17276M
Award:
2017 Design Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17277M
Award:
2017 Design Merit Award
Agency:
Vans / Cypress
Client:
Vans
Title:
The Story of Vans
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17278M
Award:
2017 Design Merit Award
Agency:
AKQA / London + BBC Worldwide / London
Client:
BBC Worldwide
Title:
Sir David Attenborough’s Story of Life
Category:
Digital / App Design
Annual ID:
OS_DE17200M
Award:
2017 Design Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
ANTIdiaRy
Category:
Digital / App Design
Annual ID:
OS_DE17201M
Award:
2017 Design Merit Award
Agency:
R/GA / Portland
Client:
Nike
Title:
Apple Watch Nike+
Category:
Digital / App Design
Annual ID:
OS_DE17202M
Award:
2017 Design Merit Award
Agency:
TBWA / Shanghai
Client:
CHINA ASSOCIATION OF THE DEAF
Title:
SIGNEMOJI
Category:
Digital / App Design
Annual ID:
OS_DE17203M
Award:
2017 Design Merit Award
Agency:
Work & Co / Brooklyn
Client:
Virgin America
Title:
Virgin America's New App
Category:
Digital / App Design
Annual ID:
OS_DE17204M
Award:
2017 Design Merit Award
Agency:
Baldwin& / Raleigh
Client:
Videri Chocolate Factory
Title:
Edible Chocolate Posters
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17137M
Award:
2017 Design Merit Award
Agency:
GREYnJ UNITED / BANGKOK + GREY SINGAPORE / Singapore
Client:
Ferrero
Title:
Fresh Kiss
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17138M
Award:
2017 Design Merit Award
Agency:
H2C Consultant Group / ChangSha + C² Creative Lab / ChangSha
Client:
China haze theme Poster Contest
Title:
Haze!
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17139M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Cloud Nine
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17140M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Glengarry Glen Ross
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17141M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
The Killer
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17142M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Grapes of Wrath
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17143M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
East of Eden
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17144M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Death of a Salesman
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17145M
Award:
2017 Design Merit Award
Agency:
Red Peak / New York
Client:
ideo.org
Title:
Giving Tuesday
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17146M
Award:
2017 Design Merit Award
Agency:
DigitasLBi / New York + Accenture / New York
Client:
Accenture
Title:
Symphonologie
Category:
Data Visualization / Dynamic
Annual ID:
OS_DE17192M
Award:
2017 Design Merit Award
Agency:
R/GA / São Paulo + MediaMonks / Sao Paulo
Client:
Google
Title:
Mobile Arcade
Category:
Data Visualization / Dynamic
Annual ID:
OS_DE17193M
Award:
2017 Design Merit Award
Agency:
AKQA / London
Client:
Nike Football
Title:
Nike Football Pro Genius
Category:
Digital / Game Design
Annual ID:
OS_DE17205M
Award:
2017 Design Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
Hidden Dangers
Category:
Digital / Game Design
Annual ID:
OS_DE17206M
Award:
2017 Design Merit Award
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Data Visualization / Static
Annual ID:
OS_DE17189M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Art with Watson
Category:
Data Visualization / Static
Annual ID:
OS_DE17190M
Award:
2017 Design Merit Award
Agency:
Studio Sonda / Vizinada
Client:
Vinski podrum Buzet
Title:
Piquentum St. Vital 2014, label through which nature speaks out
Category:
Data Visualization / Static
Annual ID:
OS_DE17191M
Award:
2017 Design Merit Award
Agency:
Africa / Sao Paulo + PBA Cinema/Produtora Associados / Sao Paulo
Client:
ESPN
Title:
Kobe's Rules Book
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17162M
