The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nosulus Rift Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris Client: Ubisoft Category: Innovation in Interactive / Ambient / Immersive
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Innovation in Interactive / Ambient / Immersive
Drag, drop and go Agency: UncleGrey / Copenhagen + WM Creative Labs / Copenhagen Client: Cheapflights Category: Online Advertising / Banners
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming
Symphonologie Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Craft / Dynamic Data Visualization
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Craft / Dynamic Data Visualization
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Ambient / Immersive / Digital Installations
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites
#MYNEOLABEL Agency: iris / London Client: adidas neo Category: Online Advertising / Interactive Video
Unfairy Tales Agency: 180LA / Santa Monica + MediaMonks / Amsterdam Client: Unicef Category: Craft / Visual Effects / Animation
Fantastic Beasts and Where to Find Them Agency: Framestore / New York + Framestore / London Client: Warner Bros Category: Craft / Visual Effects / Animation
TacoBot Agency: Deutsch / Los Angeles Client: Taco Bell Category: Innovation in Interactive / Online

2017 Interactive Silver Pencil

Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris

Ubisoft

Nosulus Rift

Innovation in Interactive / Ambient / Immersive

OS_IN17032S

2017 Interactive Silver Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Innovation in Interactive / Ambient / Immersive

OS_IN17033S

2017 Interactive Silver Pencil

UncleGrey / Copenhagen + WM Creative Labs / Copenhagen

Cheapflights

Drag, drop and go

Online Advertising / Banners

OS_IN17007S

2017 Interactive Silver Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

Serena Williams' Match Point | Gatorade

Gaming

OS_IN17018S

2017 Interactive Silver Pencil

DigitasLBi / New York + Accenture / New York

Accenture

Symphonologie

Craft / Dynamic Data Visualization

OS_IN17027S

2017 Interactive Silver Pencil

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Craft / Dynamic Data Visualization

OS_IN17028S

2017 Interactive Silver Pencil

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Ambient / Immersive / Digital Installations

OS_IN17015S

2017 Interactive Silver Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Websites

OS_IN17002S

2017 Interactive Silver Pencil

iris / London

adidas neo

#MYNEOLABEL

Online Advertising / Interactive Video

OS_IN17009S

2017 Interactive Bronze Pencil

180LA / Santa Monica + MediaMonks / Amsterdam

Unicef

Unfairy Tales

Craft / Visual Effects / Animation

OS_IN17023B

2017 Interactive Bronze Pencil

Framestore / New York + Framestore / London

Warner Bros

Fantastic Beasts and Where to Find Them

Craft / Visual Effects / Animation

OS_IN17024B

2017 Interactive Bronze Pencil

Deutsch / Los Angeles

Taco Bell

TacoBot

Innovation in Interactive / Online

OS_IN17030B

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