The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Coming Home
Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London
Client: Waitrose Category: Craft - Visual Effects / Visual Effects - Single
Kitchen
Agency: BETC / Paris
Client: CANAL Category: Craft - Visual Effects / Visual Effects - Single
Making of Björk Digital
Agency: DENTSU INC. / Tokyo
Client: One Little Indian Records Category: Craft - Visual Effects / Visual Effects - Single
LG Electronics "World of Play"
Agency: Energy BBDO / Chicago
Client: LG Electronics Category: Craft - Visual Effects / Visual Effects - Single
Duel
Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles
Client: Audi of America Category: Craft - Visual Effects / Visual Effects - Single
Blood
Agency: 750mph / London + AMV BBDO / London
Client: SCA Bodyform Category: Craft - Sound Design / Sound Design - Single
The Piccards
Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client: Moët Hennessy USA Category: Craft - Sound Design / Sound Design - Single
JAPAN - Where tradition meets the future
Agency: ENJIN Inc. / Tokyo + kirameki Inc. / Tokyo + THINKA Inc. / Tokyo + Bascule Inc. / Tokyo
Client: Japan National Tourism Organization Category: Craft - Sound Design / Sound Design - Single
JOYRIDE Tundra
Agency: J. Walter Thompson / Atlanta
Client: Pennzoil Category: Craft - Sound Design / Sound Design - Single
Voices of Life
Agency: Leo Burnett / Chicago
Client: Samsung Category: Craft - Sound Design / Sound Design - Single
The Chant
Agency: Leo Burnett / Chicago
Client: Samsung Category: Craft - Sound Design / Sound Design - Single
Here's to Us
Agency: Net#work BBDO / Johannesburg
Client: Diageo Category: Craft - Sound Design / Sound Design - Single
The Heart
Agency: Saatchi & Saatchi / London + MJZ / London
Client: VISA Europe Category: Craft - Sound Design / Sound Design - Single
Blood
Agency: AMV BBDO / London
Client: SCA Bodyform Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Afsa's Theme
Agency: Anomaly / New York + Park Pictures / New York + Audio Engine / New York
Client: YouTube Music Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
White Christmas
Agency: Boys and Girls / Dublin + Windmill Lane / Dublin
Client: Amnesty International Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Do You See That Doggie in the Shelter?
Agency: DDB Group / Singapore
Client: Society for the Prevention of Cruelty to Animals (SPCA) Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Michael Phelps
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
SHE’S A LADY
Agency: FORSMAN & BODENFORS / GOTHENBURG + H&M INHOUSE / STOCKHOLM
Client: H&M Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
The Most Precious Gift
Agency: HEIMAT / Berlin
Client: Otto (GmbH & Co KG) Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture Category: Craft - Use of Original Music / Use of Original Music - Single
Break the Routine
Agency: J. Walter Thompson / London
Client: Victim Support and The National Centre for Domestic Violence Category: Craft - Use of Original Music / Use of Original Music - Single
A Kauri Cries
Agency: Ogilvy & Mather New Zealand / Auckland + Liquid Studios / Auckland
Client: Auckland City Council Category: Craft - Use of Original Music / Use of Original Music - Single
#SANTACLARA Christmasfilm
Agency: Überground GmbH / Hamburg
Client: LIDL Stiftung & Co. KG Category: Craft - Use of Original Music / Use of Original Music - Single
Coming Home
Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London
Client: Waitrose Category: Craft - Animation / Animation - Single
Straw City
Agency: Alt.vfx / Los Angeles + FCB / New York + MJZ + Home VFX / Los Angeles + Legacy FX / LA
Client: FDA Category: Craft - Animation / Animation - Single
The Greatest Gift
Agency: AMV BBDO / London
Client: Sainsbury's Category: Craft - Animation / Animation - Single
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Craft - Animation / Animation - Single
Project Literacy
Agency: FCB Inferno / London
Client: Pearson Category: Craft - Animation / Animation - Single
The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona
Client: Audi Spain Category: Craft - Animation / Animation - Single
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft - Animation / Animation - Single
Snapper or Shooter
Agency: Believe Media / Los Angeles + Doner / London
Client: Huawei Category: Craft - Cinematography / Cinematography - Single
The Battle of Evony - Extended Cut
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Top Games USA Category: Craft - Cinematography / Cinematography - Single
The Piccards
Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client: Moët Hennessy USA Category: Craft - Cinematography / Cinematography - Single
JAPAN - Where tradition meets the future
Agency: ENJIN Inc. / Tokyo + kirameki Inc. / Tokyo + THINKA Inc. / Tokyo + Bascule Inc. / Tokyo
Client: Japan National Tourism Organization Category: Craft - Cinematography / Cinematography - Single
MADE BY SWEDEN
Agency: FORSMAN & BODENFORS / GOTHENBURG
Client: VOLVO CARS Category: Craft - Cinematography / Cinematography - Single
The Get Away Car
Agency: Forsman & Bodenfors / Gothenburg + VolvoCars
Client: Volvo Cars Category: Craft - Cinematography / Cinematography - Single
The Rundead
Agency: Leo Burnett / Chicago
Client: Brooks Running Category: Craft - Cinematography / Cinematography - Single
The Chant
Agency: Leo Burnett / Chicago
Client: Samsung Category: Craft - Cinematography / Cinematography - Single
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt Category: Craft - Cinematography / Cinematography - Single
Midnight
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Cinematography / Cinematography - Single
Bulbs
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Cinematography / Cinematography - Single
The Farmer
Agency: The Martin Agency / Richmond + Maser Film / Los Angeles
Client: Land O' Lakes Category: Craft - Cinematography / Cinematography - Single
Operation Better
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Craft - Innovation in Moving Image Craft / Visual
Holoquarium
Agency: Leo Burnett Germany / Frankfurt
Client: Frankfurt Zoo Category: Craft - Innovation in Moving Image Craft / Visual
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt Category: Craft - Innovation in Moving Image Craft / Visual
Through the Dark
Agency: R/GA / Sydney
Client: Google Category: Craft - Innovation in Moving Image Craft / Visual
Chris Fonseca I Keep It Moving I Smirnoff Ice
Agency: 72andSunny / New York + Epoch / New York + Cut N Run / New York
Client: Smirnoff Category: Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Merit Award
Agency:
adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London
Client:
Waitrose
Title:
Coming Home
Category:
Craft - Visual Effects / Visual Effects - Single
Annual ID:
OS_MI17093M
Award:
2017 Moving Image Craft Merit Award
Agency:
BETC / Paris
Client:
CANAL
Title:
Kitchen
Category:
Craft - Visual Effects / Visual Effects - Single
Annual ID:
OS_MI17094M
Award:
2017 Moving Image Craft Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
One Little Indian Records
Title:
Making of Björk Digital
Category:
Craft - Visual Effects / Visual Effects - Single
Annual ID:
OS_MI17095M
Award:
2017 Moving Image Craft Merit Award
Agency:
Energy BBDO / Chicago
Client:
LG Electronics
Title:
LG Electronics "World of Play"
Category:
Craft - Visual Effects / Visual Effects - Single
Annual ID:
OS_MI17096M
Award:
2017 Moving Image Craft Merit Award
Agency:
Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles
Client:
Audi of America
Title:
Duel
Category:
Craft - Visual Effects / Visual Effects - Single
Annual ID:
OS_MI17097M
Award:
2017 Moving Image Craft Merit Award
Agency:
750mph / London + AMV BBDO / London
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Sound Design / Sound Design - Single
Annual ID:
OS_MI17098M
Award:
2017 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client:
Moët Hennessy USA
Title:
The Piccards
Category:
Craft - Sound Design / Sound Design - Single
Annual ID:
OS_MI17099M
Award:
2017 Moving Image Craft Merit Award
Agency:
ENJIN Inc. / Tokyo + kirameki Inc. / Tokyo + THINKA Inc. / Tokyo + Bascule Inc. / Tokyo
Client:
Japan National Tourism Organization
Title:
JAPAN - Where tradition meets the future
Category:
Craft - Sound Design / Sound Design - Single
Annual ID:
OS_MI17100M
Award:
2017 Moving Image Craft Merit Award
Agency:
J. Walter Thompson / Atlanta
Client:
Pennzoil
Title:
JOYRIDE Tundra
Category:
Craft - Sound Design / Sound Design - Single
Annual ID:
OS_MI17101M
Award:
2017 Moving Image Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
Samsung
Title:
Voices of Life
Category:
Craft - Sound Design / Sound Design - Single
Annual ID:
OS_MI17102M
Award:
2017 Moving Image Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
Samsung
Title:
The Chant
Category:
Craft - Sound Design / Sound Design - Single
Annual ID:
OS_MI17103M
Award:
2017 Moving Image Craft Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Diageo
Title:
Here's to Us
Category:
Craft - Sound Design / Sound Design - Single
Annual ID:
OS_MI17104M
Award:
2017 Moving Image Craft Merit Award
Agency:
Saatchi & Saatchi / London + MJZ / London
Client:
VISA Europe
Title:
The Heart
Category:
Craft - Sound Design / Sound Design - Single
Annual ID:
OS_MI17105M
Award:
2017 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17110M
Award:
2017 Moving Image Craft Merit Award
Agency:
Anomaly / New York + Park Pictures / New York + Audio Engine / New York
Client:
YouTube Music
Title:
Afsa's Theme
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17111M
Award:
2017 Moving Image Craft Merit Award
Agency:
Boys and Girls / Dublin + Windmill Lane / Dublin
Client:
Amnesty International
Title:
White Christmas
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17112M
Award:
2017 Moving Image Craft Merit Award
Agency:
DDB Group / Singapore
Client:
Society for the Prevention of Cruelty to Animals (SPCA)
Title:
Do You See That Doggie in the Shelter?
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17113M
Award:
2017 Moving Image Craft Merit Award
Agency:
DDB / New York
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17114M
Award:
2017 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client:
Under Armour
Title:
Michael Phelps
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17115M
Award:
2017 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client:
Under Armour
Title:
USA Women's Gymnastics
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17116M
Award:
2017 Moving Image Craft Merit Award
Agency:
FORSMAN & BODENFORS / GOTHENBURG + H&M INHOUSE / STOCKHOLM
Client:
H&M
Title:
SHE’S A LADY
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17117M
Award:
2017 Moving Image Craft Merit Award
Agency:
HEIMAT / Berlin
Client:
Otto (GmbH & Co KG)
Title:
The Most Precious Gift
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17118M
Award:
2017 Moving Image Craft Merit Award
Agency:
DigitasLBi / New York + Accenture / New York
Client:
Accenture
Title:
Symphonologie
Category:
Craft - Use of Original Music / Use of Original Music - Single
Annual ID:
OS_MI17106M
Award:
2017 Moving Image Craft Merit Award
Agency:
J. Walter Thompson / London
Client:
Victim Support and The National Centre for Domestic Violence
Title:
Break the Routine
Category:
Craft - Use of Original Music / Use of Original Music - Single
Annual ID:
OS_MI17107M
Award:
2017 Moving Image Craft Merit Award
Agency:
Ogilvy & Mather New Zealand / Auckland + Liquid Studios / Auckland
Client:
Auckland City Council
Title:
A Kauri Cries
Category:
Craft - Use of Original Music / Use of Original Music - Single
Annual ID:
OS_MI17108M
Award:
2017 Moving Image Craft Merit Award
Agency:
Überground GmbH / Hamburg
Client:
LIDL Stiftung & Co. KG
Title:
#SANTACLARA Christmasfilm
Category:
Craft - Use of Original Music / Use of Original Music - Single
Annual ID:
OS_MI17109M
Award:
2017 Moving Image Craft Merit Award
Agency:
adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London
Client:
Waitrose
Title:
Coming Home
Category:
Craft - Animation / Animation - Single
Annual ID:
OS_MI17086M
Award:
2017 Moving Image Craft Merit Award
Agency:
Alt.vfx / Los Angeles + FCB / New York + MJZ + Home VFX / Los Angeles + Legacy FX / LA
Client:
FDA
Title:
Straw City
Category:
Craft - Animation / Animation - Single
Annual ID:
OS_MI17087M
Award:
2017 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
Sainsbury's
Title:
The Greatest Gift
Category:
Craft - Animation / Animation - Single
Annual ID:
OS_MI17088M
Award:
2017 Moving Image Craft Merit Award
Agency:
DDB / New York
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Craft - Animation / Animation - Single
Annual ID:
OS_MI17089M
Award:
2017 Moving Image Craft Merit Award
Agency:
FCB Inferno / London
Client:
Pearson
Title:
Project Literacy
Category:
Craft - Animation / Animation - Single
Annual ID:
OS_MI17090M
Award:
2017 Moving Image Craft Merit Award
Agency:
Proximity / Barcelona + Post23 / Barcelona
Client:
Audi Spain
Title:
The doll that chose to drive
Category:
Craft - Animation / Animation - Single
Annual ID:
OS_MI17091M
Award:
2017 Moving Image Craft Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Craft - Animation / Animation - Single
Annual ID:
OS_MI17092M
Award:
2017 Moving Image Craft Merit Award
Agency:
Believe Media / Los Angeles + Doner / London
Client:
Huawei
Title:
Snapper or Shooter
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17074M
Award:
2017 Moving Image Craft Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Top Games USA
Title:
The Battle of Evony - Extended Cut
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17075M
Award:
2017 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client:
Moët Hennessy USA
Title:
The Piccards
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17076M
Award:
2017 Moving Image Craft Merit Award
Agency:
ENJIN Inc. / Tokyo + kirameki Inc. / Tokyo + THINKA Inc. / Tokyo + Bascule Inc. / Tokyo
Client:
Japan National Tourism Organization
Title:
JAPAN - Where tradition meets the future
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17077M
Award:
2017 Moving Image Craft Merit Award
Agency:
FORSMAN & BODENFORS / GOTHENBURG
Client:
VOLVO CARS
Title:
MADE BY SWEDEN
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17078M
Award:
2017 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Gothenburg + VolvoCars
Client:
Volvo Cars
Title:
The Get Away Car
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17079M
Award:
2017 Moving Image Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
Brooks Running
Title:
The Rundead
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17080M
Award:
2017 Moving Image Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
Samsung
Title:
The Chant
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17081M
Award:
2017 Moving Image Craft Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Morton Salt
Title:
The One Moment
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17082M
Award:
2017 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Midnight
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17083M
Award:
2017 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Bulbs
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17084M
Award:
2017 Moving Image Craft Merit Award
Agency:
The Martin Agency / Richmond + Maser Film / Los Angeles
Client:
Land O' Lakes
Title:
The Farmer
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17085M
Award:
2017 Moving Image Craft Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
Operation Better
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI17119M
Award:
2017 Moving Image Craft Merit Award
Agency:
Leo Burnett Germany / Frankfurt
Client:
Frankfurt Zoo
Title:
Holoquarium
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI17120M
Award:
2017 Moving Image Craft Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Morton Salt
Title:
The One Moment
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI17121M
Award:
2017 Moving Image Craft Merit Award
Agency:
R/GA / Sydney
Client:
Google
Title:
Through the Dark
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI17122M
Award:
2017 Moving Image Craft Merit Award
Agency:
72andSunny / New York + Epoch / New York + Cut N Run / New York
Client:
Smirnoff
Title:
Chris Fonseca I Keep It Moving I Smirnoff Ice
Category:
Craft - Editing / Editing - Single
Annual ID:
OS_MI17066M
