The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Search Racism. Find Truth. Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg Client: Flüchtlinge Willkommen Category: Craft / Use of Digital Technology - Single or Campaign
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Craft / Use of Digital Technology - Single or Campaign
The First Analog Webstore Agency: HEIMAT / Berlin Client: HORNBACH Baumarkt AG Category: Craft / Use of Digital Technology - Single or Campaign
Typevoice Agency: Ogilvy / New York Client: Webby Awards Category: Craft / Use of Digital Technology - Single or Campaign
INTELLIGENT PARKING CHAIR Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Craft / Use of Digital Technology - Single or Campaign
Donate your data Agency: UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen Client: Waoo Category: Craft / Use of Digital Technology - Single or Campaign
#ReadingforROOTS Agency: 360i / New York Client: A&E - HISTORY Category: Digital / Websites, Mobile, & Banners
Rink Bingo Agency: FCB / Zürich Client: Hockey Club Davos Category: Digital / Websites, Mobile, & Banners
Your Name Saves Agency: Leo Burnett / Chicago Client: Donate Life America Category: Digital / Websites, Mobile, & Banners
Special Sponsors Agency: Leo Burnett Colombia / Bogota Client: Special Olympics Colombia Category: Digital / Websites, Mobile, & Banners
Zero Minutes of Fame Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Digital / Websites, Mobile, & Banners
Nike On Demand Agency: R/GA / London Client: Nike Category: Digital / Websites, Mobile, & Banners
Made by professionals Agency: SID LEE / Paris Client: PagesJaunes Category: Digital / Websites, Mobile, & Banners
SIGNEMOJI Agency: TBWA / Shanghai Client: CHINA ASSOCIATION OF THE DEAF Category: Digital / Websites, Mobile, & Banners
Search for Greatness Agency: BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York Client: Sony PlayStation Category: Print / Flat & Dimensional
HEAT TECH WINDOW Agency: Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul Client: UNIQLO Category: Print / Flat & Dimensional
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Print / Flat & Dimensional
The SAB Spike Detector Coaster Agency: Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg Client: South African Breweries Category: Print / Flat & Dimensional
SOBA ALLERGY TATTOO CHECKER Agency: J. Walter Thompson Japan / Tokyo Client: DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE Category: Print / Flat & Dimensional
Air-Ink Agency: Marcel / Sydney Client: Tiger Beer Category: Print / Flat & Dimensional
IKEA It's that affordable PRICE TAGs Agency: Memac Ogilvy / Dubai Client: IKEA Saudi Arabia Category: Print / Flat & Dimensional
Print Ad Blocker Agency: MullenLowe Brindfors / Stockholm + Golin / Stockholm Client: Telenor Företag Category: Print / Flat & Dimensional
Addressing The Problem Agency: OgilvyOne / London Client: What 3 Words Category: Print / Flat & Dimensional
Tackle Homelessness Agency: Boys and Girls / Dublin + Mediavest / Dublin Client: Three Ireland Category: Ambient / Non-Broadcast Video
Rink Bingo Agency: FCB / Zürich Client: Hockey Club Davos Category: Ambient / Live Events
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Ambient / Live Events
Anti-Rival Vaccine Agency: Ogilvy Brasil / São Paulo + Hungry Man / São Paulo + Jamute / Curitiba Client: BandSports Category: Ambient / Live Events
GIGA Selfie Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Ambient / Live Events
Supporters all the way Agency: FRED & FARID / Paris Client: Société Générale Category: Ambient / Billboards & Transit - Campaign
Whopper Sign Agency: DAVID / Miami Client: Burger King Category: Ambient / P.O.P. & In-Store - Campaign
The Refugee Collection Agency: Ogilvy & Mather Japan GK / Tokyo Client: Refugees International Japan Category: Ambient / P.O.P. & In-Store - Campaign
Whopper Exchange Agency: AKQA / São Paulo Client: Burger King Category: Ambient / P.O.P. & In-Store - Single
Foot Locker Audio Tours Agency: BBDO / New York + EG Plus / New York Client: Foot Locker Category: Ambient / P.O.P. & In-Store - Single
The Hidden Car Crash Wine Label Agency: Leo Burnett / Moscow Client: Uber Category: Ambient / P.O.P. & In-Store - Single
Sugar Detox Agency: Marcel / Paris Client: Intermarché Category: Ambient / P.O.P. & In-Store - Single
The Daily Catch Agency: Serviceplan / Munich Client: METRO Category: Ambient / P.O.P. & In-Store - Single
Magic Words - The Unwritten Stories Agency: AlmapBBDO / São Paulo Client: HP Category: Ambient / Immersive / Installations
Tailor Made Store Agency: BWM Dentsu / Melbourne Client: Chadstone Category: Ambient / Immersive / Installations
Cages Agency: Commonwealth//McCann / Detroit + Carat / Detroit Client: Chevrolet Category: Ambient / Immersive / Installations
Highway Robbery Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York Client: Volvo Category: Ambient / Immersive / Installations
SMS Last Words Agency: Havas Worldwide / Shanghai Client: Global Road Safety Partnership Category: Ambient / Immersive / Installations
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Institute Category: Ambient / Immersive / Installations
Apartment Stores Agency: Nurun / Paris Client: Delamaison Category: Ambient / Immersive / Installations
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Ambient / Immersive / Installations
25m2 Syria Agency: POL / Oslo Client: NRK TV-aksjonen & IKEA Category: Ambient / Immersive / Installations
GAYNZ Agency: TBWA\ / Melbourne Client: ANZ Category: Ambient / Immersive / Installations
Change the Work Climate Agency: BBDO / Toronto Client: BBDO Toronto Category: Self-Promotion
Concepción Agency: Leo Burnett / Bogota Client: Davivienda Category: Self-Promotion
IT RAN Agency: lg2 / Toronto Client: NABS Category: Self-Promotion
The Great Trump Escape Agency: Round & Round / Stockholm Client: Round & Round Category: Self-Promotion

2017 Direct Marketing Merit Award

FCB / Zürich + Ehrenberg Kommunikation / Hamburg

Flüchtlinge Willkommen

Search Racism. Find Truth.

Craft / Use of Digital Technology - Single or Campaign

OS_DI17118M

2017 Direct Marketing Merit Award

Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles

Tostitos

The Breathalyzer Bag

Craft / Use of Digital Technology - Single or Campaign

OS_DI17119M

2017 Direct Marketing Merit Award

HEIMAT / Berlin

HORNBACH Baumarkt AG

The First Analog Webstore

Craft / Use of Digital Technology - Single or Campaign

OS_DI17120M

2017 Direct Marketing Merit Award

Ogilvy / New York

Webby Awards

Typevoice

Craft / Use of Digital Technology - Single or Campaign

OS_DI17121M

2017 Direct Marketing Merit Award

TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO

NISSAN MOTOR CO.,LTD.

INTELLIGENT PARKING CHAIR

Craft / Use of Digital Technology - Single or Campaign

OS_DI17122M

2017 Direct Marketing Merit Award

UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen

Waoo

Donate your data

Craft / Use of Digital Technology - Single or Campaign

OS_DI17123M

2017 Direct Marketing Merit Award

360i / New York

A&E - HISTORY

#ReadingforROOTS

Digital / Websites, Mobile, & Banners

OS_DI17081M

2017 Direct Marketing Merit Award

FCB / Zürich

Hockey Club Davos

Rink Bingo

Digital / Websites, Mobile, & Banners

OS_DI17082M

2017 Direct Marketing Merit Award

Leo Burnett / Chicago

Donate Life America

Your Name Saves

Digital / Websites, Mobile, & Banners

OS_DI17083M

2017 Direct Marketing Merit Award

Leo Burnett Colombia / Bogota

Special Olympics Colombia

Special Sponsors

Digital / Websites, Mobile, & Banners

OS_DI17084M

2017 Direct Marketing Merit Award

Ogilvy & Mather / Chicago

The Brady Foundation

Zero Minutes of Fame

Digital / Websites, Mobile, & Banners

OS_DI17085M

2017 Direct Marketing Merit Award

R/GA / London

Nike

Nike On Demand

Digital / Websites, Mobile, & Banners

OS_DI17086M

2017 Direct Marketing Merit Award

SID LEE / Paris

PagesJaunes

Made by professionals

Digital / Websites, Mobile, & Banners

OS_DI17087M

2017 Direct Marketing Merit Award

TBWA / Shanghai

CHINA ASSOCIATION OF THE DEAF

SIGNEMOJI

Digital / Websites, Mobile, & Banners

OS_DI17088M

2017 Direct Marketing Merit Award

BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York

Sony PlayStation

Search for Greatness

Print / Flat & Dimensional

OS_DI17046M

2017 Direct Marketing Merit Award

Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul

UNIQLO

HEAT TECH WINDOW

Print / Flat & Dimensional

OS_DI17047M

2017 Direct Marketing Merit Award

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Print / Flat & Dimensional

OS_DI17048M

2017 Direct Marketing Merit Award

Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg

South African Breweries

The SAB Spike Detector Coaster

Print / Flat & Dimensional

OS_DI17049M

2017 Direct Marketing Merit Award

J. Walter Thompson Japan / Tokyo

DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE

SOBA ALLERGY TATTOO CHECKER

Print / Flat & Dimensional

OS_DI17050M

2017 Direct Marketing Merit Award

Marcel / Sydney

Tiger Beer

Air-Ink

Print / Flat & Dimensional

OS_DI17051M

2017 Direct Marketing Merit Award

Memac Ogilvy / Dubai

IKEA Saudi Arabia

IKEA It's that affordable PRICE TAGs

Print / Flat & Dimensional

OS_DI17052M

2017 Direct Marketing Merit Award

MullenLowe Brindfors / Stockholm + Golin / Stockholm

Telenor Företag

Print Ad Blocker

Print / Flat & Dimensional

OS_DI17053M

2017 Direct Marketing Merit Award

OgilvyOne / London

What 3 Words

Addressing The Problem

Print / Flat & Dimensional

OS_DI17054M

2017 Direct Marketing Merit Award

Boys and Girls / Dublin + Mediavest / Dublin

Three Ireland

Tackle Homelessness

Ambient / Non-Broadcast Video

OS_DI17080M

2017 Direct Marketing Merit Award

FCB / Zürich

Hockey Club Davos

Rink Bingo

Ambient / Live Events

OS_DI17076M

2017 Direct Marketing Merit Award

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Ambient / Live Events

OS_DI17077M

2017 Direct Marketing Merit Award

Ogilvy Brasil / São Paulo + Hungry Man / São Paulo + Jamute / Curitiba

BandSports

Anti-Rival Vaccine

Ambient / Live Events

OS_DI17078M

2017 Direct Marketing Merit Award

TBWA\HAKUHODO Inc. / Tokyo

Tourism Australia

GIGA Selfie

Ambient / Live Events

OS_DI17079M

2017 Direct Marketing Merit Award

FRED & FARID / Paris

Société Générale

Supporters all the way

Ambient / Billboards & Transit - Campaign

OS_DI17065M

2017 Direct Marketing Merit Award

DAVID / Miami

Burger King

Whopper Sign

Ambient / P.O.P. & In-Store - Campaign

OS_DI17060M

2017 Direct Marketing Merit Award

Ogilvy & Mather Japan GK / Tokyo

Refugees International Japan

The Refugee Collection

Ambient / P.O.P. & In-Store - Campaign

OS_DI17061M

2017 Direct Marketing Merit Award

AKQA / São Paulo

Burger King

Whopper Exchange

Ambient / P.O.P. & In-Store - Single

OS_DI17055M

2017 Direct Marketing Merit Award

BBDO / New York + EG Plus / New York

Foot Locker

Foot Locker Audio Tours

Ambient / P.O.P. & In-Store - Single

OS_DI17056M

2017 Direct Marketing Merit Award

Leo Burnett / Moscow

Uber

The Hidden Car Crash Wine Label

Ambient / P.O.P. & In-Store - Single

OS_DI17057M

2017 Direct Marketing Merit Award

Marcel / Paris

Intermarché

Sugar Detox

Ambient / P.O.P. & In-Store - Single

OS_DI17058M

2017 Direct Marketing Merit Award

Serviceplan / Munich

METRO

The Daily Catch

Ambient / P.O.P. & In-Store - Single

OS_DI17059M

2017 Direct Marketing Merit Award

AlmapBBDO / São Paulo

HP

Magic Words - The Unwritten Stories

Ambient / Immersive / Installations

OS_DI17066M

2017 Direct Marketing Merit Award

BWM Dentsu / Melbourne

Chadstone

Tailor Made Store

Ambient / Immersive / Installations

OS_DI17067M

2017 Direct Marketing Merit Award

Commonwealth//McCann / Detroit + Carat / Detroit

Chevrolet

Cages

Ambient / Immersive / Installations

OS_DI17068M

2017 Direct Marketing Merit Award

Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York

Volvo

Highway Robbery

Ambient / Immersive / Installations

OS_DI17069M

2017 Direct Marketing Merit Award

Havas Worldwide / Shanghai

Global Road Safety Partnership

SMS Last Words

Ambient / Immersive / Installations

OS_DI17070M

2017 Direct Marketing Merit Award

J. Walter Thompson / New York

Tribeca Film Institute

Tribeca Film ReActor

Ambient / Immersive / Installations

OS_DI17071M

2017 Direct Marketing Merit Award

Nurun / Paris

Delamaison

Apartment Stores

Ambient / Immersive / Installations

OS_DI17072M

2017 Direct Marketing Merit Award

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Ambient / Immersive / Installations

OS_DI17073M

2017 Direct Marketing Merit Award

POL / Oslo

NRK TV-aksjonen & IKEA

25m2 Syria

Ambient / Immersive / Installations

OS_DI17074M

2017 Direct Marketing Merit Award

TBWA\ / Melbourne

ANZ

GAYNZ

Ambient / Immersive / Installations

OS_DI17075M

2017 Direct Marketing Merit Award

BBDO / Toronto

BBDO Toronto

Change the Work Climate

Self-Promotion

OS_DI17106M

2017 Direct Marketing Merit Award

Leo Burnett / Bogota

Davivienda

Concepción

Self-Promotion

OS_DI17107M

2017 Direct Marketing Merit Award

lg2 / Toronto

NABS

IT RAN

Self-Promotion

OS_DI17108M

2017 Direct Marketing Merit Award

Round & Round / Stockholm

Round & Round

The Great Trump Escape

Self-Promotion

OS_DI17109M

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