The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Innovation in Print & Outdoor / Ambient Media
Eiffel Tower All Yours
Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client: HomeAway Category: Innovation in Print & Outdoor / Ambient Media
The Baby Stroller Test-Ride by Contours
Agency: FCB / Chicago
Client: Kolcraft Category: Experiential / Events & Competitions
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Craft / Animation - Single or Series
Discover the Magic of Craft
Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna
Client: Montblanc Category: Craft / Animation - Single or Series
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Innovation in Responsive Environments
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Craft / Visual Effects / Animation
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Innovation in Interactive / Online
Countdown.
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Broadcast / Any Length - Campaign
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Branded Social Post / Branded Social Campaign
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Nosulus Rift
Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris
Client: Ubisoft Category: Innovation in Branded Entertainment