The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Sir David Attenborough’s Story of Life Agency: AKQA / London + BBC Worldwide / London Client: BBC Worldwide Category: Digital / App Design
ANTIdiaRy Agency: R/GA / New York Client: Samsung Category: Digital / App Design
Apple Watch Nike+ Agency: R/GA / Portland Client: Nike Category: Digital / App Design
SIGNEMOJI Agency: TBWA / Shanghai Client: CHINA ASSOCIATION OF THE DEAF Category: Digital / App Design
Virgin America's New App Agency: Work & Co / Brooklyn Client: Virgin America Category: Digital / App Design
MUSEUM IN THE CLOUD Agency: ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo Client: All Nippon Airways Category: Digital / Interface Design
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Digital / Interface Design
McTrax Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Digital / Interface Design
#ReadingforROOTS Agency: 360i / New York Client: A&E - HISTORY Category: Digital / Websites, Mobile, & Banners
Rink Bingo Agency: FCB / Zürich Client: Hockey Club Davos Category: Digital / Websites, Mobile, & Banners
Your Name Saves Agency: Leo Burnett / Chicago Client: Donate Life America Category: Digital / Websites, Mobile, & Banners
Special Sponsors Agency: Leo Burnett Colombia / Bogota Client: Special Olympics Colombia Category: Digital / Websites, Mobile, & Banners
Zero Minutes of Fame Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Digital / Websites, Mobile, & Banners
Nike On Demand Agency: R/GA / London Client: Nike Category: Digital / Websites, Mobile, & Banners
Made by professionals Agency: SID LEE / Paris Client: PagesJaunes Category: Digital / Websites, Mobile, & Banners
SIGNEMOJI Agency: TBWA / Shanghai Client: CHINA ASSOCIATION OF THE DEAF Category: Digital / Websites, Mobile, & Banners
Nike Football Pro Genius Agency: AKQA / London Client: Nike Football Category: Digital / Game Design
Hidden Dangers Agency: Deutsch / New York Client: WATERisLIFE Category: Digital / Game Design
H&M x KENZO Agency: B-Reel / (Stockholm) Client: H&M Category: Digital / Website Design
New Baraka – the first online shop for hope Agency: denkwerk GmbH / Köln Client: YOU Stiftung – Bildung für Kinder in Not Category: Digital / Website Design
DONATE 4 BIRDS | THE NEW ECOSYSTEM Agency: BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + DENTSU INC. / Tokyo Client: CONSERVATION INTERNATIONAL JAPAN Category: Digital / Website Design
The 21st Century Gold Rush Agency: Gladeye / Auckland Client: Huffington Post Highline Category: Digital / Website Design
A Bear’s-Eye View of Yellowstone Agency: Hello Monday / New York Client: National Geographic Category: Digital / Website Design
Typevoice Agency: Ogilvy / New York Client: Webby Awards Category: Digital / Website Design
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Digital / Social Media & Viral Marketing
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Digital / Social Media & Viral Marketing
Dads #ShareTheLoad (Film Case) Agency: BBDO India / Mumbai Client: P&G India Category: Digital / Social Media & Viral Marketing
#WhoIsTheKing Agency: Buzzman / Paris + ICONOCLAST / Paris + THE / Paris Client: Burger King Category: Digital / Social Media & Viral Marketing
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Digital / Social Media & Viral Marketing
Unacceptable Acceptance Letters Agency: Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / Burbank Client: The Hunting Ground C/O Chain Camera Pictures Category: Digital / Social Media & Viral Marketing
Winter Swear Jar Agency: J. Walter Thompson Canada / Toronto Client: Hotels.com Category: Digital / Social Media & Viral Marketing
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Digital / Social Media & Viral Marketing
Your Name Saves Agency: Leo Burnett / Chicago Client: Donate Life America Category: Digital / Social Media & Viral Marketing
December 21st Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Digital / Social Media & Viral Marketing
FlyBabies Agency: MullenLowe / New York Client: JetBlue Category: Digital / Social Media & Viral Marketing
Cadbury Pre Joy Agency: Ogilvy & Mather / Johannesburg Client: Mondelez Category: Digital / Social Media & Viral Marketing
The Unbreakable Preview Agency: Ogilvy / Paris Client: Netflix France Category: Digital / Social Media & Viral Marketing
The doll that chose to drive Agency: Proximity / Barcelona + Post23 / Barcelona Client: Audi Spain Category: Digital / Social Media & Viral Marketing
Bradshaw Stain Agency: Saatchi & Saatchi / New York Client: Tide Category: Digital / Social Media & Viral Marketing
Adidas Odds Agency: Taproot Dentsu / Mumbai Client: Adidas Category: Digital / Social Media & Viral Marketing
Uncrushable Agency: TBWA / Sydney + Eleven / Sydney Client: M.J. Bale Category: Digital / Social Media & Viral Marketing
Design your time Agency: Leo Burnett Germany / Frankfurt Client: Samsung Category: Digital / Utility Design - Single
Netflix Netflip Agency: Sid Lee / Toronto Client: Netflix Category: Digital / Utility Design - Single
PERSONAL INNOVATION ACT Agency: SIX INC. / TOKYO + HAKUHODO INC. / TOKYO Client: SOFTBANK CORP. Category: Digital / Utility Design - Single

2017 Design Merit Award

AKQA / London + BBC Worldwide / London

BBC Worldwide

Sir David Attenborough’s Story of Life

Digital / App Design

OS_DE17200M

2017 Design Merit Award

R/GA / New York

Samsung

ANTIdiaRy

Digital / App Design

OS_DE17201M

2017 Design Merit Award

R/GA / Portland

Nike

Apple Watch Nike+

Digital / App Design

OS_DE17202M

2017 Design Merit Award

TBWA / Shanghai

CHINA ASSOCIATION OF THE DEAF

SIGNEMOJI

Digital / App Design

OS_DE17203M

2017 Design Merit Award

Work & Co / Brooklyn

Virgin America

Virgin America's New App

Digital / App Design

OS_DE17204M

2017 Design Merit Award

ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo

All Nippon Airways

MUSEUM IN THE CLOUD

Digital / Interface Design

OS_DE17210M

2017 Design Merit Award

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Digital / Interface Design

OS_DE17211M

2017 Design Merit Award

TBWA\NEBOKO / Amsterdam

McDonald's

McTrax

Digital / Interface Design

OS_DE17212M

2017 Direct Marketing Merit Award

360i / New York

A&E - HISTORY

#ReadingforROOTS

Digital / Websites, Mobile, & Banners

OS_DI17081M

2017 Direct Marketing Merit Award

FCB / Zürich

Hockey Club Davos

Rink Bingo

Digital / Websites, Mobile, & Banners

OS_DI17082M

2017 Direct Marketing Merit Award

Leo Burnett / Chicago

Donate Life America

Your Name Saves

Digital / Websites, Mobile, & Banners

OS_DI17083M

2017 Direct Marketing Merit Award

Leo Burnett Colombia / Bogota

Special Olympics Colombia

Special Sponsors

Digital / Websites, Mobile, & Banners

OS_DI17084M

2017 Direct Marketing Merit Award

Ogilvy & Mather / Chicago

The Brady Foundation

Zero Minutes of Fame

Digital / Websites, Mobile, & Banners

OS_DI17085M

2017 Direct Marketing Merit Award

R/GA / London

Nike

Nike On Demand

Digital / Websites, Mobile, & Banners

OS_DI17086M

2017 Direct Marketing Merit Award

SID LEE / Paris

PagesJaunes

Made by professionals

Digital / Websites, Mobile, & Banners

OS_DI17087M

2017 Direct Marketing Merit Award

TBWA / Shanghai

CHINA ASSOCIATION OF THE DEAF

SIGNEMOJI

Digital / Websites, Mobile, & Banners

OS_DI17088M

2017 Design Merit Award

AKQA / London

Nike Football

Nike Football Pro Genius

Digital / Game Design

OS_DE17205M

2017 Design Merit Award

Deutsch / New York

WATERisLIFE

Hidden Dangers

Digital / Game Design

OS_DE17206M

2017 Design Merit Award

B-Reel / (Stockholm)

H&M

H&M x KENZO

Digital / Website Design

OS_DE17194M

2017 Design Merit Award

denkwerk GmbH / Köln

YOU Stiftung – Bildung für Kinder in Not

New Baraka – the first online shop for hope

Digital / Website Design

OS_DE17195M

2017 Design Merit Award

BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + DENTSU INC. / Tokyo

CONSERVATION INTERNATIONAL JAPAN

DONATE 4 BIRDS | THE NEW ECOSYSTEM

Digital / Website Design

OS_DE17196M

2017 Design Merit Award

Gladeye / Auckland

Huffington Post Highline

The 21st Century Gold Rush

Digital / Website Design

OS_DE17197M

2017 Design Merit Award

Hello Monday / New York

National Geographic

A Bear’s-Eye View of Yellowstone

Digital / Website Design

OS_DE17198M

2017 Design Merit Award

Ogilvy / New York

Webby Awards

Typevoice

Digital / Website Design

OS_DE17199M

2017 Direct Marketing Merit Award

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Digital / Social Media & Viral Marketing

OS_DI17089M

2017 Direct Marketing Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Digital / Social Media & Viral Marketing

OS_DI17090M

2017 Direct Marketing Merit Award

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad (Film Case)

Digital / Social Media & Viral Marketing

OS_DI17091M

2017 Direct Marketing Merit Award

Buzzman / Paris + ICONOCLAST / Paris + THE / Paris

Burger King

#WhoIsTheKing

Digital / Social Media & Viral Marketing

OS_DI17092M

2017 Direct Marketing Merit Award

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Digital / Social Media & Viral Marketing

OS_DI17093M

2017 Direct Marketing Merit Award

Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / Burbank

The Hunting Ground C/O Chain Camera Pictures

Unacceptable Acceptance Letters

Digital / Social Media & Viral Marketing

OS_DI17094M

2017 Direct Marketing Merit Award

J. Walter Thompson Canada / Toronto

Hotels.com

Winter Swear Jar

Digital / Social Media & Viral Marketing

OS_DI17095M

2017 Direct Marketing Merit Award

J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York

Atados

Donate the Bars

Digital / Social Media & Viral Marketing

OS_DI17096M

2017 Direct Marketing Merit Award

Leo Burnett / Chicago

Donate Life America

Your Name Saves

Digital / Social Media & Viral Marketing

OS_DI17097M

2017 Direct Marketing Merit Award

Leo Burnett / Madrid + RCR / Madrid

Loterias y Apuestas del Estado

December 21st

Digital / Social Media & Viral Marketing

OS_DI17098M

2017 Direct Marketing Merit Award

MullenLowe / New York

JetBlue

FlyBabies

Digital / Social Media & Viral Marketing

OS_DI17099M

2017 Direct Marketing Merit Award

Ogilvy & Mather / Johannesburg

Mondelez

Cadbury Pre Joy

Digital / Social Media & Viral Marketing

OS_DI17100M

2017 Direct Marketing Merit Award

Ogilvy / Paris

Netflix France

The Unbreakable Preview

Digital / Social Media & Viral Marketing

OS_DI17101M

2017 Direct Marketing Merit Award

Proximity / Barcelona + Post23 / Barcelona

Audi Spain

The doll that chose to drive

Digital / Social Media & Viral Marketing

OS_DI17102M

2017 Direct Marketing Merit Award

Saatchi & Saatchi / New York

Tide

Bradshaw Stain

Digital / Social Media & Viral Marketing

OS_DI17103M

2017 Direct Marketing Merit Award

Taproot Dentsu / Mumbai

Adidas

Adidas Odds

Digital / Social Media & Viral Marketing

OS_DI17104M

2017 Direct Marketing Merit Award

TBWA / Sydney + Eleven / Sydney

M.J. Bale

Uncrushable

Digital / Social Media & Viral Marketing

OS_DI17105M

2017 Design Merit Award

Leo Burnett Germany / Frankfurt

Samsung

Design your time

Digital / Utility Design - Single

OS_DE17207M

2017 Design Merit Award

Sid Lee / Toronto

Netflix

Netflix Netflip

Digital / Utility Design - Single

OS_DE17208M

2017 Design Merit Award

SIX INC. / TOKYO + HAKUHODO INC. / TOKYO

SOFTBANK CORP.

PERSONAL INNOVATION ACT

Digital / Utility Design - Single

OS_DE17209M

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