The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Apartment Stores Agency: Nurun / Paris Client: Delamaison Category: Ambient / Immersive / Installations
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Ambient / Immersive / Installations
25m2 Syria Agency: POL / Oslo Client: NRK TV-aksjonen & IKEA Category: Ambient / Immersive / Installations
GAYNZ Agency: TBWA\ / Melbourne Client: ANZ Category: Ambient / Immersive / Installations
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Integrated Branding
Buster The Boxer Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London Client: John Lewis Category: Integrated Branding
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Integrated Branding
#LightUpTheNation Agency: Anomaly / Toronto Client: Labatt Brewing Company Ltd. Category: Integrated Branding
Snickers Live Agency: BBDO / New York + O Positive Client: Mars Chocolate North America - Snickers Category: Integrated Branding
Whopper Sign Agency: DAVID / Miami Client: Burger King Category: Integrated Branding
What A Time To Be Alive Agency: Droga5 / London Client: Rustlers Category: Integrated Branding
Extra Gum "Give Extra, get extra" Agency: Energy BBDO / Chicago Client: Wrigley, a Subsidiary of Mars, Incorporated Category: Integrated Branding

2017 Direct Marketing Merit Award

Nurun / Paris

Delamaison

Apartment Stores

Ambient / Immersive / Installations

OS_DI17072M

2017 Direct Marketing Merit Award

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Ambient / Immersive / Installations

OS_DI17073M

2017 Direct Marketing Merit Award

POL / Oslo

NRK TV-aksjonen & IKEA

25m2 Syria

Ambient / Immersive / Installations

OS_DI17074M

2017 Direct Marketing Merit Award

TBWA\ / Melbourne

ANZ

GAYNZ

Ambient / Immersive / Installations

OS_DI17075M

2017 Cross-Platform Merit Award

72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles

Google

Year In Search 2016

Integrated Branding

OS_CP17044M

2017 Cross-Platform Merit Award

adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London

John Lewis

Buster The Boxer

Integrated Branding

OS_CP17045M

2017 Cross-Platform Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Integrated Branding

OS_CP17046M

2017 Cross-Platform Merit Award

Anomaly / Toronto

Labatt Brewing Company Ltd.

#LightUpTheNation

Integrated Branding

OS_CP17047M

2017 Cross-Platform Merit Award

BBDO / New York + O Positive

Mars Chocolate North America - Snickers

Snickers Live

Integrated Branding

OS_CP17048M

2017 Cross-Platform Merit Award

DAVID / Miami

Burger King

Whopper Sign

Integrated Branding

OS_CP17049M

2017 Cross-Platform Merit Award

Droga5 / London

Rustlers

What A Time To Be Alive

Integrated Branding

OS_CP17050M

2017 Cross-Platform Merit Award

Energy BBDO / Chicago

Wrigley, a Subsidiary of Mars, Incorporated

Extra Gum "Give Extra, get extra"

Integrated Branding

OS_CP17051M

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