The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

World's Largest Blind Taste Test Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago Client: Kraft Heinz Category: Brand Transformation
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Brand Transformation
The World's Biggest Asshole Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Brand Transformation
Real Estate Phil’s-osophies Agency: Arnold Worldwide / Boston + HAVAS SPORTS & ENTERTAINMENT / Boston Client: National Association of Realtors Category: Brand Transformation
Dads #ShareTheLoad (Integrated Case) Agency: BBDO India / Mumbai Client: P&G India Category: Brand Transformation
SickKids VS Agency: Cossette / Toronto Client: SickKids Foundation Category: Brand Transformation
The Most Dangerous Town on the Internet - Where Cybercrime Goes to Hide Agency: Grey / San Francisco, CA + Helo / Venice, CA + Beast Editorial / San Francisco, CA + Norton / Mountain View, CA Client: Norton Category: Brand Transformation
Sugar Detox Agency: Marcel / Paris Client: Intermarché Category: Brand Transformation

2017 Cross-Platform Gold Pencil

CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago

Kraft Heinz

World's Largest Blind Taste Test

Brand Transformation

OS_CP17020G

2017 Cross-Platform Silver Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Brand Transformation

OS_CP17021S

2017 Cross-Platform Silver Pencil

The Martin Agency / Richmond + Furlined / Los Angeles

Donate Life

The World's Biggest Asshole

Brand Transformation

OS_CP17022S

2017 Cross-Platform Merit Award

Arnold Worldwide / Boston + HAVAS SPORTS & ENTERTAINMENT / Boston

National Association of Realtors

Real Estate Phil’s-osophies

Brand Transformation

OS_CP17066M

2017 Cross-Platform Merit Award

BBDO India / Mumbai

P&G India

Dads #ShareTheLoad (Integrated Case)

Brand Transformation

OS_CP17067M

2017 Cross-Platform Merit Award

Cossette / Toronto

SickKids Foundation

SickKids VS

Brand Transformation

OS_CP17068M

2017 Cross-Platform Merit Award

Grey / San Francisco, CA + Helo / Venice, CA + Beast Editorial / San Francisco, CA + Norton / Mountain View, CA

Norton

The Most Dangerous Town on the Internet - Where Cybercrime Goes to Hide

Brand Transformation

OS_CP17069M

2017 Cross-Platform Merit Award

Marcel / Paris

Intermarché

Sugar Detox

Brand Transformation

OS_CP17071M

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