The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

A War of Words - Anniversary Forgotten Agency: FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg Client: Netflorist Category: Craft / Sound Design - Single
The Washi Lingerie Poster Agency: HAKUHODO Inc. / TOKYO Client: RC Corp. France-Japon Category: Craft / Printing & Paper Craft - Single or Series
Honda. Great Journey. Agency: Mori Inc. / Tokyo + DENTSU INC. / Tokyo + Map Project Office / London + Ogle Models & Prototypes / UK Client: Honda Motor Co., Ltd. Category: Craft / Printing & Paper Craft - Single or Series
Into HBO Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Craft / Use of Visuals
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Art Direction - Single or Campaign
Fantastic Beasts and Where to Find Them Agency: Framestore / New York + Framestore / London Client: Warner Bros Category: Craft / Visual Effects / Animation
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Use of Digital Technology - Single or Campaign
The Study of Human Being Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Series
Adios Amigo Agency: Havas / New York + Sound Lounge / New York Client: Heineken / Dos Equis Category: Craft / Writing - Single
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Craft / Art Direction - Campaign
A War of Words - Anniversary Forgotten Agency: FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg Client: Netflorist Category: Craft / Sound Design - Single
Spectacle of the Real Agency: BUCK / New York Client: Hulk Limbo, Inc. Category: Craft / Animation - Single or Series
The end of society simulator Agency: BETC / Paris + BETC Digital / Paris Client: Ubisoft Category: Craft / Dynamic Data Visualization
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Use of Digital Technology - Single or Campaign
Unfairy Tales Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + MediaMonks / Los Angeles Client: UNICEF Category: Craft / Animation - Campaign
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Storytelling
PRINT TRIAL Agency: Hakuhodo Inc. / Tokyo Client: SHOEI Category: Craft / Printing & Paper Craft - Single or Series
Specimens of Crossing Agency: Toppan Printing Co.,Ltd. / Tokyo Client: Toppan Printing Co.,Ltd. Category: Craft / Printing & Paper Craft - Single or Series
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Craft / Illustration - Single or Series
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Craft / Printing / Production - Single or Campaign
Land Lines Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg Client: Google Data Arts Team Category: Craft / Dynamic Data Visualization
Sound Skills Agency: WCRS / London Client: The Royal Air Force Category: Craft / Music / Sound
The World Needs more billionaires Agency: Y&R / Prague + Studio Carioca / Bucharest Client: Forbes Category: Craft / Art Direction - Single or Campaign
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Craft / Visual Effects / Animation
Finding Her Agency: DDB / Dubai Client: UN Women Category: Craft / Illustration - Single or Campaign
Loving the night Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Craft / Photography - Single or Campaign
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Craft / Art Direction - Single or Series
BMW Original Parts 'CEO' Agency: OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg Client: BMW South Africa Category: Craft / Writing - Single
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Art Direction - Campaign
Love At First Wash - Date Night Agency: DDB / Dubai Client: Henkel Category: Craft / Sound Design - Single
Love At First Wash - Sunday Stroll Agency: DDB / Dubai Client: Henkel Category: Craft / Sound Design - Single
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Craft / Animation - Single or Series
Discover the Magic of Craft Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna Client: Montblanc Category: Craft / Animation - Single or Series
Symphonologie Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Craft / Dynamic Data Visualization
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Craft / Dynamic Data Visualization
GIGA Selfie Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Craft / Use of Digital Technology - Single or Campaign
Down Syndrome Answers Agency: FCB Canada / Toronto Client: Canadian Down Syndrome Society Category: Craft / Data-Driven Personalization - Single or Campaign
Predictive World Agency: SID LEE / Paris Client: UBISOFT Category: Craft / Dynamic Data Visualization
Scars Agency: DDB / Paris Client: Ubisoft Category: Craft / Visual Effects / Animation
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Craft / Visual Effects / Animation
Magic Words - The Unwritten Stories Agency: AlmapBBDO / São Paulo Client: HP Category: Craft / Storytelling
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Series
Aging=Passage of Time Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Series
Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno Agency: DENTSU INC. / Tokyo Client: Beatink Inc / Opal Limited Category: Craft / Printing & Paper Craft - Single or Series
Rubbish Famzine. In The Name Of The Father Agency: Kinetic / Singapore + Holycrap.sg / Singapore Client: HOLYCRAP.SG Category: Craft / Printing & Paper Craft - Single or Series
Symphonologie Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Craft / Music / Sound
Honda. Great Journey.-Travel sticker scrapbook Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Craft / Illustration - Single or Series
The tear-open-mailing for "Mein Kampf - against racism" Agency: Ogilvy / Germany Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany Category: Craft / Printing / Production - Single or Campaign
Parkinsounds Agency: Havas Life / São Paulo Client: Teva Neuroscience Category: Craft / Music / Sound
The One Moment Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Craft / Use of Visuals

2017 Radio Best of Discipline Pencil

FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg

Netflorist

A War of Words - Anniversary Forgotten

Craft / Sound Design - Single

OS_RA17016G

2017 Design Gold Pencil

HAKUHODO Inc. / TOKYO

RC Corp. France-Japon

The Washi Lingerie Poster

Craft / Printing & Paper Craft - Single or Series

OS_DE17078G

2017 Design Gold Pencil

Mori Inc. / Tokyo + DENTSU INC. / Tokyo + Map Project Office / London + Ogle Models & Prototypes / UK

Honda Motor Co., Ltd.

Honda. Great Journey.

Craft / Printing & Paper Craft - Single or Series

OS_DE17079G

2017 Social Media Gold Pencil

Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles

HBO

Into HBO

Craft / Use of Visuals

OS_SM17029G

2017 Print & Outdoor Gold Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Craft / Art Direction - Single or Campaign

OS_PO17045G

2017 Mobile Gold Pencil

Framestore / New York + Framestore / London

Warner Bros

Fantastic Beasts and Where to Find Them

Craft / Visual Effects / Animation

OS_MO17022G

2017 Direct Marketing Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Craft / Use of Digital Technology - Single or Campaign

OS_DI17035G

2017 Design Gold Pencil

DENTSU INC. / Tokyo

Dentsu Advertising Awards Selection Council

The Study of Human Being

Craft / Art Direction - Single or Series

OS_DE17065G

2017 Radio Gold Pencil

Havas / New York + Sound Lounge / New York

Heineken / Dos Equis

Adios Amigo

Craft / Writing - Single

OS_RA17012G

2017 Cross-Platform Gold Pencil

adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London

Mars - Skittles

Give the Rainbow

Craft / Art Direction - Campaign

OS_CP17023G

2017 Radio Gold Pencil

FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg

Netflorist

A War of Words - Anniversary Forgotten

Craft / Sound Design - Single

OS_RA17016G

2017 Design Gold Pencil

BUCK / New York

Hulk Limbo, Inc.

Spectacle of the Real

Craft / Animation - Single or Series

OS_DE17075G

2017 Interactive Gold Pencil

BETC / Paris + BETC Digital / Paris

Ubisoft

The end of society simulator

Craft / Dynamic Data Visualization

OS_IN17026G

2017 Print & Outdoor Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Craft / Use of Digital Technology - Single or Campaign

OS_PO17055G

2017 Cross-Platform Gold Pencil

180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + MediaMonks / Los Angeles

UNICEF

Unfairy Tales

Craft / Animation - Campaign

OS_CP17026G

2017 Responsive Environments Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Craft / Storytelling

OS_RE17008G

2017 Design Silver Pencil

Hakuhodo Inc. / Tokyo

SHOEI

PRINT TRIAL

Craft / Printing & Paper Craft - Single or Series

OS_DE17080S

2017 Design Silver Pencil

Toppan Printing Co.,Ltd. / Tokyo

Toppan Printing Co.,Ltd.

Specimens of Crossing

Craft / Printing & Paper Craft - Single or Series

OS_DE17081S

2017 Design Silver Pencil

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Craft / Illustration - Single or Series

OS_DE17069S

2017 Direct Marketing Silver Pencil

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Craft / Printing / Production - Single or Campaign

OS_DI17033S

2017 Mobile Silver Pencil

Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg

Google Data Arts Team

Land Lines

Craft / Dynamic Data Visualization

OS_MO17027S

2017 Mobile Silver Pencil

WCRS / London

The Royal Air Force

Sound Skills

Craft / Music / Sound

OS_MO17025S

2017 Print & Outdoor Silver Pencil

Y&R / Prague + Studio Carioca / Bucharest

Forbes

The World Needs more billionaires

Craft / Art Direction - Single or Campaign

OS_PO17046S

2017 Mobile Silver Pencil

Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London

Google Arts & Culture

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan

Craft / Visual Effects / Animation

OS_MO17023S

2017 Print & Outdoor Silver Pencil

DDB / Dubai

UN Women

Finding Her

Craft / Illustration - Single or Campaign

OS_PO17049S

2017 Print & Outdoor Silver Pencil

TBWA\THAILAND / Bangkok

McDonald's

Loving the night

Craft / Photography - Single or Campaign

OS_PO17051S

2017 Design Silver Pencil

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Craft / Art Direction - Single or Series

OS_DE17066S

2017 Radio Silver Pencil

OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg

BMW South Africa

BMW Original Parts 'CEO'

Craft / Writing - Single

OS_RA17013S

2017 Cross-Platform Silver Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Craft / Art Direction - Campaign

OS_CP17024S

2017 Radio Silver Pencil

DDB / Dubai

Henkel

Love At First Wash - Date Night

Craft / Sound Design - Single

OS_RA17017S

2017 Radio Silver Pencil

DDB / Dubai

Henkel

Love At First Wash - Sunday Stroll

Craft / Sound Design - Single

OS_RA17018S

2017 Design Silver Pencil

DDB / New York

Wildlife Conservation Film Festival

Dream

Craft / Animation - Single or Series

OS_DE17076S

2017 Design Silver Pencil

Scholz & Friends / Berlin + Salon Alpin / Vienna

Montblanc

Discover the Magic of Craft

Craft / Animation - Single or Series

OS_DE17077S

2017 Interactive Silver Pencil

DigitasLBi / New York + Accenture / New York

Accenture

Symphonologie

Craft / Dynamic Data Visualization

OS_IN17027S

2017 Interactive Silver Pencil

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Craft / Dynamic Data Visualization

OS_IN17028S

2017 Print & Outdoor Silver Pencil

TBWA\HAKUHODO Inc. / Tokyo

Tourism Australia

GIGA Selfie

Craft / Use of Digital Technology - Single or Campaign

OS_PO17056S

2017 Direct Marketing Silver Pencil

FCB Canada / Toronto

Canadian Down Syndrome Society

Down Syndrome Answers

Craft / Data-Driven Personalization - Single or Campaign

OS_DI17038S

2017 UX / UI Silver Pencil

SID LEE / Paris

UBISOFT

Predictive World

Craft / Dynamic Data Visualization

OS_UX17015S

2017 Interactive Silver Pencil

DDB / Paris

Ubisoft

Scars

Craft / Visual Effects / Animation

OS_IN17021S

2017 Interactive Silver Pencil

Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London

Google Arts & Culture

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan

Craft / Visual Effects / Animation

OS_IN17022S

2017 Responsive Environments Silver Pencil

AlmapBBDO / São Paulo

HP

Magic Words - The Unwritten Stories

Craft / Storytelling

OS_RE17009S

2017 Design Silver Pencil

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Craft / Photography - Single or Series

OS_DE17071S

2017 Design Silver Pencil

SHISEIDO CO., LTD. / Tokyo

SHISEIDO CO., LTD.

Aging=Passage of Time

Craft / Photography - Single or Series

OS_DE17072S

2017 Design Bronze Pencil

DENTSU INC. / Tokyo

Beatink Inc / Opal Limited

Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno

Craft / Printing & Paper Craft - Single or Series

OS_DE17082B

2017 Design Bronze Pencil

Kinetic / Singapore + Holycrap.sg / Singapore

HOLYCRAP.SG

Rubbish Famzine. In The Name Of The Father

Craft / Printing & Paper Craft - Single or Series

OS_DE17083B

2017 Interactive Bronze Pencil

DigitasLBi / New York + Accenture / New York

Accenture

Symphonologie

Craft / Music / Sound

OS_IN17025B

2017 Design Bronze Pencil

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.-Travel sticker scrapbook

Craft / Illustration - Single or Series

OS_DE17070B

2017 Direct Marketing Bronze Pencil

Ogilvy / Germany

Gesicht zeigen! An association encouraging people to stand against racism in Germany

The tear-open-mailing for "Mein Kampf - against racism"

Craft / Printing / Production - Single or Campaign

OS_DI17034B

2017 Mobile Bronze Pencil

Havas Life / São Paulo

Teva Neuroscience

Parkinsounds

Craft / Music / Sound

OS_MO17026B

2017 Social Media Bronze Pencil

Ogilvy & Mather / Chicago

Morton Salt

The One Moment

Craft / Use of Visuals

OS_SM17030B

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