The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Digital / Websites, Mobile, & Banners
Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Digital / Social Media & Viral Marketing
Down Syndrome Answers Agency: FCB Canada / Toronto Client: Canadian Down Syndrome Society Category: Digital / Social Media & Viral Marketing
The Reversed Trailer Agency: TRY / Oslo Client: Volkswagen Category: Digital / Social Media & Viral Marketing
VR Power Trainer Agency: R/GA / Buenos Aires Client: PowerChair Football Argentina Category: Digital / Game Design
H&M x KENZO Agency: B-Reel / (Stockholm) Client: H&M Category: Digital / Website Design
New Baraka – the first online shop for hope Agency: denkwerk GmbH / Köln Client: YOU Stiftung – Bildung für Kinder in Not Category: Digital / Website Design
DONATE 4 BIRDS | THE NEW ECOSYSTEM Agency: BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + DENTSU INC. / Tokyo Client: CONSERVATION INTERNATIONAL JAPAN Category: Digital / Website Design
The 21st Century Gold Rush Agency: Gladeye / Auckland Client: Huffington Post Highline Category: Digital / Website Design
A Bear’s-Eye View of Yellowstone Agency: Hello Monday / New York Client: National Geographic Category: Digital / Website Design
Typevoice Agency: Ogilvy / New York Client: Webby Awards Category: Digital / Website Design
MUSEUM IN THE CLOUD Agency: ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo Client: All Nippon Airways Category: Digital / Interface Design

2017 Direct Marketing Bronze Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Digital / Websites, Mobile, & Banners

OS_DI17024B

2017 Direct Marketing Bronze Pencil

BETC / Paris

Addict Aide

Like my addiction

Digital / Social Media & Viral Marketing

OS_DI17029B

2017 Direct Marketing Bronze Pencil

FCB Canada / Toronto

Canadian Down Syndrome Society

Down Syndrome Answers

Digital / Social Media & Viral Marketing

OS_DI17030B

2017 Direct Marketing Bronze Pencil

TRY / Oslo

Volkswagen

The Reversed Trailer

Digital / Social Media & Viral Marketing

OS_DI17031B

2017 Design Bronze Pencil

R/GA / Buenos Aires

PowerChair Football Argentina

VR Power Trainer

Digital / Game Design

OS_DE17049B

2017 Design Merit Award

B-Reel / (Stockholm)

H&M

H&M x KENZO

Digital / Website Design

OS_DE17194M

2017 Design Merit Award

denkwerk GmbH / Köln

YOU Stiftung – Bildung für Kinder in Not

New Baraka – the first online shop for hope

Digital / Website Design

OS_DE17195M

2017 Design Merit Award

BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + DENTSU INC. / Tokyo

CONSERVATION INTERNATIONAL JAPAN

DONATE 4 BIRDS | THE NEW ECOSYSTEM

Digital / Website Design

OS_DE17196M

2017 Design Merit Award

Gladeye / Auckland

Huffington Post Highline

The 21st Century Gold Rush

Digital / Website Design

OS_DE17197M

2017 Design Merit Award

Hello Monday / New York

National Geographic

A Bear’s-Eye View of Yellowstone

Digital / Website Design

OS_DE17198M

2017 Design Merit Award

Ogilvy / New York

Webby Awards

Typevoice

Digital / Website Design

OS_DE17199M

2017 Design Merit Award

ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo

All Nippon Airways

MUSEUM IN THE CLOUD

Digital / Interface Design

OS_DE17210M

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