The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Design / Immersive Design
Touchable Ink Agency: J. Walter Thompson / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Design / Print Design
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich Client: Dot Incorporation Category: Innovation in Design / Digital Design
Edible Six Pack Rings Agency: We Believers / New York Client: Saltwater Brewery Category: Innovation in Design / Print Design
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Innovation in Design / Digital Design
The Conscious Crossing Agency: Clemenger BBDO / Wellington + Flare / Wellington Client: KiwiRail Category: Innovation in Design / Immersive Design
Anamorphose Agency: DigitasLBi France / Paris Client: Ruinart Category: Innovation in Design / Motion Graphics
Pixel Live Wallpapers Agency: B-Reel / Los Angeles Client: Google Category: Innovation in Design / Digital Design
Life Pump Agency: Cheil Worldwide / Seoul + Junpasang Production / Seoul + Yonggamhan Production / Seoul + Ex creative / Seoul Client: SAMSUNG C&T CORPORATION Everland Caribbean Bay Category: Innovation in Design / Immersive Design
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Design / Immersive Design
Playnasium Agency: McCann / Melbourne Client: YMCA Category: Innovation in Design / Immersive Design
THE DANCING LETTERS Agency: McCann Worldgroup India / Mumbai Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Innovation in Design / Immersive Design
Magic Words - The Book Agency: AlmapBBDO / São Paulo Client: HP Category: Innovation in Design / Print Design
Paper Glasses Agency: Grey / Mexico City Client: Save the Children Category: Innovation in Design / Print Design
Art with Watson Agency: Ogilvy / New York Client: IBM Category: Innovation in Design / Print Design
Made In A Minute Agency: BBDO / New York Client: Lowe's Category: Innovation in Design / Digital Design

2017 Design Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Innovation in Design / Immersive Design

OS_DE17089G

2017 Design Gold Pencil

J. Walter Thompson / Bangkok

Thai Samsung Electronics / Thai Association of The Blind

Touchable Ink

Innovation in Design / Print Design

OS_DE17084G

2017 Design Gold Pencil

Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich

Dot Incorporation

DOT. The first Braille Smartwatch.

Innovation in Design / Digital Design

OS_DE17086G

2017 Design Silver Pencil

We Believers / New York

Saltwater Brewery

Edible Six Pack Rings

Innovation in Design / Print Design

OS_DE17085S

2017 Design Silver Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Innovation in Design / Digital Design

OS_DE17087S

2017 Design Bronze Pencil

Clemenger BBDO / Wellington + Flare / Wellington

KiwiRail

The Conscious Crossing

Innovation in Design / Immersive Design

OS_DE17090B

2017 Design Bronze Pencil

DigitasLBi France / Paris

Ruinart

Anamorphose

Innovation in Design / Motion Graphics

OS_DE17091B

2017 Design Bronze Pencil

B-Reel / Los Angeles

Google

Pixel Live Wallpapers

Innovation in Design / Digital Design

OS_DE17088B

2017 Design Merit Award

Cheil Worldwide / Seoul + Junpasang Production / Seoul + Yonggamhan Production / Seoul + Ex creative / Seoul

SAMSUNG C&T CORPORATION Everland Caribbean Bay

Life Pump

Innovation in Design / Immersive Design

OS_DE17287M

2017 Design Merit Award

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Innovation in Design / Immersive Design

OS_DE17288M

2017 Design Merit Award

McCann / Melbourne

YMCA

Playnasium

Innovation in Design / Immersive Design

OS_DE17289M

2017 Design Merit Award

McCann Worldgroup India / Mumbai

MAHARASHTRA DYSLEXIA ASSOCIATION

THE DANCING LETTERS

Innovation in Design / Immersive Design

OS_DE17290M

2017 Design Merit Award

AlmapBBDO / São Paulo

HP

Magic Words - The Book

Innovation in Design / Print Design

OS_DE17283M

2017 Design Merit Award

Grey / Mexico City

Save the Children

Paper Glasses

Innovation in Design / Print Design

OS_DE17284M

2017 Design Merit Award

Ogilvy / New York

IBM

Art with Watson

Innovation in Design / Print Design

OS_DE17285M

2017 Design Merit Award

BBDO / New York

Lowe's

Made In A Minute

Innovation in Design / Digital Design

OS_DE17286M

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