The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Remumber Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + CZAR / Brussel + MediaMonks / Amsterdam Client: Missing Children Europe Category: Mobile / Utility
WhatsGerman Agency: Plan.Net / Munich + Serviceplan / Munich Client: Plan.Net Category: Mobile / Utility
The New Airbnb App Agency: Airbnb / San Francisco Client: Airbnb Category: Mobile / User Experience
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Mobile
Tummyfish Agency: Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai Client: Nestlé Middle East Category: Mobile / User Experience
Pocket Patrol Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Mobile / Utility
Sir David Attenborough’s Story of Life Agency: AKQA / London + BBC Worldwide / London Client: BBC Worldwide Category: Mobile / User Experience
SAFE&SOUND Music Player Agency: BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok Client: LMG Insurance Category: Mobile / User Experience
SAFE&SOUND MUSIC PLAYER Agency: BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok Client: LMG INSURANCE Category: Mobile
Voices of Life Agency: Leo Burnett / Chicago Client: Samsung Category: Mobile
Samsung Safety Screen Agency: Leo Burnett / Dubai Client: Samsung Category: Mobile
Pocket Patrol Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Mobile
Tummyfish Agency: Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai Client: Nestlé Middle East Category: Mobile
Through the Dark Agency: R/GA / Sydney Client: Google Category: Mobile
Speak like the Patrón Agency: We Are Social / Milan Client: Netflix Category: Mobile
Dr. Oetker Baking App Agency: BBDO GmbH / Duesseldorf Client: Dr. August Oetker Nahrungsmittel KG Category: Mobile / Utility
Concepcion Agency: Leo Burnett Colombia / Bogota Client: Davivienda Category: Mobile / Utility
Apple Watch Nike+ Agency: R/GA / Portland Client: Nike Category: Mobile / Utility
GLICODE Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO Client: Ezaki Glico Company, Limited Category: Mobile / User Experience
airforce.com Agency: GSD&M / Austin + MediaMonks / New York Client: United States Air Force Category: Mobile / User Experience
ANTIdiaRy Agency: R/GA / New York Client: Samsung Category: Mobile / User Experience
Through the Dark Agency: R/GA / Sydney Client: Google Category: Mobile / User Experience
Virgin America's New App Agency: Work & Co / Brooklyn Client: Virgin America Category: Mobile / User Experience

2017 UX / UI Gold Pencil

FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + CZAR / Brussel + MediaMonks / Amsterdam

Missing Children Europe

Remumber

Mobile / Utility

OS_UX17006G

2017 UX / UI Gold Pencil

Plan.Net / Munich + Serviceplan / Munich

Plan.Net

WhatsGerman

Mobile / Utility

OS_UX17007G

2017 UX / UI Gold Pencil

Airbnb / San Francisco

Airbnb

The New Airbnb App

Mobile / User Experience

OS_UX17009G

2017 Branded Entertainment Silver Pencil

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Mobile

OS_BE17022S

2017 UX / UI Silver Pencil

Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai

Nestlé Middle East

Tummyfish

Mobile / User Experience

OS_UX17010S

2017 UX / UI Bronze Pencil

Leo Burnett / Sydney

Samsung Australia

Pocket Patrol

Mobile / Utility

OS_UX17008B

2017 UX / UI Bronze Pencil

AKQA / London + BBC Worldwide / London

BBC Worldwide

Sir David Attenborough’s Story of Life

Mobile / User Experience

OS_UX17011B

2017 UX / UI Bronze Pencil

BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok

LMG Insurance

SAFE&SOUND Music Player

Mobile / User Experience

OS_UX17012B

2017 Branded Entertainment Merit Award

BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok

LMG INSURANCE

SAFE&SOUND MUSIC PLAYER

Mobile

OS_BE17092M

2017 Branded Entertainment Merit Award

Leo Burnett / Chicago

Samsung

Voices of Life

Mobile

OS_BE17093M

2017 Branded Entertainment Merit Award

Leo Burnett / Dubai

Samsung

Samsung Safety Screen

Mobile

OS_BE17094M

2017 Branded Entertainment Merit Award

Leo Burnett / Sydney

Samsung Australia

Pocket Patrol

Mobile

OS_BE17095M

2017 Branded Entertainment Merit Award

Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai

Nestlé Middle East

Tummyfish

Mobile

OS_BE17096M

2017 Branded Entertainment Merit Award

R/GA / Sydney

Google

Through the Dark

Mobile

OS_BE17097M

2017 Branded Entertainment Merit Award

We Are Social / Milan

Netflix

Speak like the Patrón

Mobile

OS_BE17098M

2017 UX / UI Merit Award

BBDO GmbH / Duesseldorf

Dr. August Oetker Nahrungsmittel KG

Dr. Oetker Baking App

Mobile / Utility

OS_UX17025M

2017 UX / UI Merit Award

Leo Burnett Colombia / Bogota

Davivienda

Concepcion

Mobile / Utility

OS_UX17026M

2017 UX / UI Merit Award

R/GA / Portland

Nike

Apple Watch Nike+

Mobile / Utility

OS_UX17027M

2017 UX / UI Merit Award

DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO

Ezaki Glico Company, Limited

GLICODE

Mobile / User Experience

OS_UX17028M

2017 UX / UI Merit Award

GSD&M / Austin + MediaMonks / New York

United States Air Force

airforce.com

Mobile / User Experience

OS_UX17029M

2017 UX / UI Merit Award

R/GA / New York

Samsung

ANTIdiaRy

Mobile / User Experience

OS_UX17030M

2017 UX / UI Merit Award

R/GA / Sydney

Google

Through the Dark

Mobile / User Experience

OS_UX17031M

2017 UX / UI Merit Award

Work & Co / Brooklyn

Virgin America

Virgin America's New App

Mobile / User Experience

OS_UX17032M

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