The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Cheetos Museum Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles Client: Cheetos Category: Social Engagement / User-Generated Content
Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Social Engagement / Community Building
#redefinewomen Agency: Host / Sydney Client: Host Category: Social Engagement / Community Building
Unsafety Check Agency: J. Walter Thompson / New York Client: Black Lives Matter Category: Social Engagement / Community Building
Whopper Sign Agency: DAVID / Miami Client: Burger King Category: Social Engagement / User-Generated Content
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Social Engagement / User-Generated Content
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Social Engagement / Community Building
Girl Emojis Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Social Engagement / Community Building
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Social Engagement / User-Generated Content
Doritos No Choice Agency: Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco Client: Doritos Category: Social Engagement / Community Building
The Hashtag 500 Agency: Ogilvy / New York Client: NASCAR Category: Social Engagement / Community Building
#BallersIntroContest Agency: 360i / New York Client: HBO Category: Social Engagement / User-Generated Content
Premmie Proud Agency: BWM Dentsu / Sydney Client: BabyLove Category: Social Engagement / User-Generated Content
Snap King Agency: DAVID / Buenos Aires Client: Burger KingĀ® Category: Social Engagement / User-Generated Content
Design your time Agency: Leo Burnett Germany / Frankfurt Client: Samsung Category: Social Engagement / User-Generated Content
The Unbreakable Preview Agency: Ogilvy / Paris Client: Netflix France Category: Social Engagement / User-Generated Content
Qantas Out of Office Travelogue Agency: The Monkeys / Sydney + Qantas / Sydney Client: Qantas Category: Social Engagement / User-Generated Content
The DNA Journey Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen Client: momondo Category: Social Engagement / Community Building
Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Social Engagement / Community Building
Adobe Photoshop - There's Magic Inside Agency: Edelman / San Francisco Client: Adobe Category: Social Engagement / Community Building
#DiningForBrussels Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel Client: DE TIJD / L'ECHO Category: Social Engagement / Community Building
Santa Project Agency: FigliuloandPartners / New York Client: Macy's Inc Category: Social Engagement / Community Building
#MYNEOLABEL Agency: iris / London Client: adidas neo Category: Social Engagement / Community Building
Meet Sandile Agency: Joe Public United / Johannesburg + Native VML / Johannesburg Client: Nedbank Category: Social Engagement / Community Building
Narcos Manhunt Agency: Kolle Rebbe GmbH / Hamburg Client: Netflix Category: Social Engagement / Community Building
Ponle Acento Agency: LatinWorks / Austin Client: Major League Baseball Category: Social Engagement / Community Building
A Table to End Hunger Agency: McCann / Sydney Client: The Hunger Project Australia Category: Social Engagement / Community Building
Keep Dancing Orlando Agency: Push / Orlando + Deeb Studios / Orlando Client: The Orlando Community Category: Social Engagement / Community Building
GAY TURTLE Agency: TBWA\ / Istanbul Client: Amnesty International Category: Social Engagement / Community Building

2017 Social Media Gold Pencil

Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles

Cheetos

Cheetos Museum

Social Engagement / User-Generated Content

OS_SM17017G

2017 Social Media Gold Pencil

DDB Group Germany / Berlin

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Social Engagement / Community Building

OS_SM17021G

2017 Social Media Gold Pencil

Host / Sydney

Host

#redefinewomen

Social Engagement / Community Building

OS_SM17022G

2017 Social Media Gold Pencil

J. Walter Thompson / New York

Black Lives Matter

Unsafety Check

Social Engagement / Community Building

OS_SM17023G

2017 Social Media Silver Pencil

DAVID / Miami

Burger King

Whopper Sign

Social Engagement / User-Generated Content

OS_SM17018S

2017 Social Media Silver Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Social Engagement / User-Generated Content

OS_SM17019S

2017 Social Media Silver Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Social Engagement / Community Building

OS_SM17024S

2017 Social Media Silver Pencil

Leo Burnett / Chicago

Procter & Gamble

Girl Emojis

Social Engagement / Community Building

OS_SM17025S

2017 Social Media Bronze Pencil

J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York

Atados

Donate the Bars

Social Engagement / User-Generated Content

OS_SM17020B

2017 Social Media Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco

Doritos

Doritos No Choice

Social Engagement / Community Building

OS_SM17026B

2017 Social Media Bronze Pencil

Ogilvy / New York

NASCAR

The Hashtag 500

Social Engagement / Community Building

OS_SM17027B

2017 Social Media Merit Award

360i / New York

HBO

#BallersIntroContest

Social Engagement / User-Generated Content

OS_SM17064M

2017 Social Media Merit Award

BWM Dentsu / Sydney

BabyLove

Premmie Proud

Social Engagement / User-Generated Content

OS_SM17065M

2017 Social Media Merit Award

DAVID / Buenos Aires

Burger KingĀ®

Snap King

Social Engagement / User-Generated Content

OS_SM17066M

2017 Social Media Merit Award

Leo Burnett Germany / Frankfurt

Samsung

Design your time

Social Engagement / User-Generated Content

OS_SM17067M

2017 Social Media Merit Award

Ogilvy / Paris

Netflix France

The Unbreakable Preview

Social Engagement / User-Generated Content

OS_SM17068M

2017 Social Media Merit Award

The Monkeys / Sydney + Qantas / Sydney

Qantas

Qantas Out of Office Travelogue

Social Engagement / User-Generated Content

OS_SM17069M

2017 Social Media Merit Award

&Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen

momondo

The DNA Journey

Social Engagement / Community Building

OS_SM17070M

2017 Social Media Merit Award

BETC / Paris

Addict Aide

Like my addiction

Social Engagement / Community Building

OS_SM17071M

2017 Social Media Merit Award

Edelman / San Francisco

Adobe

Adobe Photoshop - There's Magic Inside

Social Engagement / Community Building

OS_SM17072M

2017 Social Media Merit Award

FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel

DE TIJD / L'ECHO

#DiningForBrussels

Social Engagement / Community Building

OS_SM17073M

2017 Social Media Merit Award

FigliuloandPartners / New York

Macy's Inc

Santa Project

Social Engagement / Community Building

OS_SM17074M

2017 Social Media Merit Award

iris / London

adidas neo

#MYNEOLABEL

Social Engagement / Community Building

OS_SM17075M

2017 Social Media Merit Award

Joe Public United / Johannesburg + Native VML / Johannesburg

Nedbank

Meet Sandile

Social Engagement / Community Building

OS_SM17076M

2017 Social Media Merit Award

Kolle Rebbe GmbH / Hamburg

Netflix

Narcos Manhunt

Social Engagement / Community Building

OS_SM17077M

2017 Social Media Merit Award

LatinWorks / Austin

Major League Baseball

Ponle Acento

Social Engagement / Community Building

OS_SM17078M

2017 Social Media Merit Award

McCann / Sydney

The Hunger Project Australia

A Table to End Hunger

Social Engagement / Community Building

OS_SM17079M

2017 Social Media Merit Award

Push / Orlando + Deeb Studios / Orlando

The Orlando Community

Keep Dancing Orlando

Social Engagement / Community Building

OS_SM17080M

2017 Social Media Merit Award

TBWA\ / Istanbul

Amnesty International

GAY TURTLE

Social Engagement / Community Building

OS_SM17081M

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