The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

We're The Superhumans Agency: 4Creative / London + Blink / London Client: Channel 4 / Rio Paralympics Category: Television / Long Form - Single
Time Is Precious Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: Nike Category: Television / Short Form - Campaign
Five Year Plan Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles Client: Old Spice Category: Television / Short Form - Single
We're The Superhumans Agency: 4Creative / London + Blink / London Client: Channel 4 / Rio Paralympics Category: Television / Long Form - Single
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Television / Long Form - Single
Michael Phelps Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Television / Long Form - Single
USA Women's Gymnastics Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Television / Long Form - Single
The Boys Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Television / Short Form - Campaign
Smell 'Em Who's Boss Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles Client: Old Spice Category: Television / Short Form - Campaign
Marco Polo Agency: The Martin Agency / Richmond + RadicalMedia / New York Client: Geico Category: Television / Short Form - Single
Whale Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Television / Long Form - Single
Duel Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles Client: Audi of America Category: Television / Long Form - Single
It's Not Surprising Agency: The Martin Agency / Richmond + RadicalMedia / New York Client: GEICO Category: Television / Short Form - Campaign
Unlimited Stories Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City Client: Nike Category: Television / Short Form - Campaign
Romance Agency: adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London Client: Mars - Skittles Category: Television / Short Form - Single
Swap Agency: BBDO / New York + O Positive / New York Client: Foot Locker Kids Category: Television / Short Form - Single
Oscars Agency: Anomaly / New York + Park Pictures / New York Client: Kohl's Category: Television / Long Form - Campaign
Made the Johnsonville Way Agency: Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles Client: Johnsonville Sausage Category: Television / Long Form - Campaign
Buster The Boxer Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London Client: John Lewis Category: Television / Long Form - Single
Laughing Horses Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Television / Long Form - Single
Unlimited You Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City Client: Nike Category: Television / Long Form - Single
Ticket Twosdays Agency: BBDO / New York + Arts & Sciences / Los Angeles Client: AT&T Category: Television / Short Form - Campaign
Make Time For Snapple (2016 Campaign) Agency: Deutsch / Los Angeles + Hungry Man / Los Angeles Client: Dr Pepper Snapple Group Category: Television / Short Form - Campaign
Nicknames Agency: Ponce / Buenos Aires Client: Unilever Category: Television / Short Form - Campaign
More, More, More Agency: The Martin Agency / Richmond + dummy. / Venice Client: GEICO Category: Television / Short Form - Campaign
It's What You Do Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Television / Short Form - Campaign
Youtube Music Agency: Park Pictures / New York + Anomaly / New York Client: Youtube Category: Television / Varying Length Campaign
Hillary Rodham Clinton Agency: Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Lumberyard at VB&P / San Francisco + Chelsea Pictures / New York/Los Angeles Client: Hillary Rodham Clinton Category: Television / Varying Length Campaign
Mommeostasis Agency: Arnold Worldwide / Boston Client: Progressive Category: Television / Short Form - Single
smart - radically open / First Date Agency: BBDO GmbH / Berlin Client: Daimler AG, smart Category: Television / Short Form - Single
Passive Aggressive Agency: BBDO / New York + O Positive / Los Angeles Client: FedEx Category: Television / Short Form - Single
Shockwaves Agency: la chose / Paris Client: Sécurité Routière / Road safety Category: Television / Long Form - Campaign
#Comeclean - Vajingle Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York Client: Seventh Generation Category: Television / Long Form - Single
Every Other Week Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen Client: IKEA Category: Television / Long Form - Single
Parentamorphosis Agency: Arnold Worldwide / Boston Client: Progressive Category: Television / Long Form - Single
Coming of Age Agency: Bartle Bogle Hegarty / London + Outsider / London Client: PCUK Category: Television / Long Form - Single
Jungle Hero Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Television / Long Form - Single
SickKids VS - Undeniable Agency: Cossette / Toronto Client: SickKids Foundation Category: Television / Long Form - Single
The Piccards Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London Client: Moët Hennessy USA Category: Television / Long Form - Single
Imam & Priest Agency: Joint / London + HLA / London Client: Amazon Category: Television / Long Form - Single
Please Re-Elect Gerald...Please! Agency: KC Strategies / Austin + Steve Mims Films / Austin Client: Gerald Daugherty Campaign Category: Television / Long Form - Single
December 21st Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Television / Long Form - Single
Blood Agency: Stink Films / London + AMV BBDO / London Client: SCA Bodyform Category: Television / Long Form - Single
The Human Family Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Television / Long Form - Single
Halloween Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt Client: Burns & Smiles Category: Television / Long Form - Single
The Conductor Agency: Wieden+Kennedy / Portland + Anonymous Content / Los Angeles Client: Nike Category: Television / Long Form - Single
The Switch Agency: Wieden+Kennedy / Portland + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles, London and New York Client: Nike Category: Television / Long Form - Single

2017 Film Best of Discipline Pencil

4Creative / London + Blink / London

Channel 4 / Rio Paralympics

We're The Superhumans

Television / Long Form - Single

OS_FI17010G

2017 Film Gold Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland

Nike

Time Is Precious

Television / Short Form - Campaign

OS_FI17005G

2017 Film Gold Pencil

Wieden+Kennedy / Portland + MJZ / Los Angeles

Old Spice

Five Year Plan

Television / Short Form - Single

OS_FI17001G

2017 Film Gold Pencil

4Creative / London + Blink / London

Channel 4 / Rio Paralympics

We're The Superhumans

Television / Long Form - Single

OS_FI17010G

2017 Film Gold Pencil

72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles

Google

Year In Search 2016

Television / Long Form - Single

OS_FI17011G

2017 Film Gold Pencil

Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York

Under Armour

Michael Phelps

Television / Long Form - Single

OS_FI17012G

2017 Film Gold Pencil

Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York

Under Armour

USA Women's Gymnastics

Television / Long Form - Single

OS_FI17013G

2017 Film Silver Pencil

Clemenger BBDO / Melbourne

Pacific Brands Underwear Group (Australia)

The Boys

Television / Short Form - Campaign

OS_FI17006S

2017 Film Silver Pencil

Wieden+Kennedy / Portland + MJZ / Los Angeles

Old Spice

Smell 'Em Who's Boss

Television / Short Form - Campaign

OS_FI17007S

2017 Film Silver Pencil

The Martin Agency / Richmond + RadicalMedia / New York

Geico

Marco Polo

Television / Short Form - Single

OS_FI17002S

2017 Film Silver Pencil

Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland

Old Spice

Whale

Television / Long Form - Single

OS_FI17014S

2017 Film Silver Pencil

Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles

Audi of America

Duel

Television / Long Form - Single

OS_FI17015S

2017 Film Bronze Pencil

The Martin Agency / Richmond + RadicalMedia / New York

GEICO

It's Not Surprising

Television / Short Form - Campaign

OS_FI17008B

2017 Film Bronze Pencil

Wieden+Kennedy / Portland + PRETTYBIRD / Culver City

Nike

Unlimited Stories

Television / Short Form - Campaign

OS_FI17009B

2017 Film Bronze Pencil

adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London

Mars - Skittles

Romance

Television / Short Form - Single

OS_FI17003B

2017 Film Bronze Pencil

BBDO / New York + O Positive / New York

Foot Locker Kids

Swap

Television / Short Form - Single

OS_FI17004B

2017 Film Bronze Pencil

Anomaly / New York + Park Pictures / New York

Kohl's

Oscars

Television / Long Form - Campaign

OS_FI17019B

2017 Film Bronze Pencil

Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles

Johnsonville Sausage

Made the Johnsonville Way

Television / Long Form - Campaign

OS_FI17020B

2017 Film Bronze Pencil

adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London

John Lewis

Buster The Boxer

Television / Long Form - Single

OS_FI17016B

2017 Film Bronze Pencil

Grabarz & Partner / Hamburg

Volkswagen AG

Laughing Horses

Television / Long Form - Single

OS_FI17017B

2017 Film Bronze Pencil

Wieden+Kennedy / Portland + PRETTYBIRD / Culver City

Nike

Unlimited You

Television / Long Form - Single

OS_FI17018B

2017 Film Merit Award

BBDO / New York + Arts & Sciences / Los Angeles

AT&T

Ticket Twosdays

Television / Short Form - Campaign

OS_FI17055M

2017 Film Merit Award

Deutsch / Los Angeles + Hungry Man / Los Angeles

Dr Pepper Snapple Group

Make Time For Snapple (2016 Campaign)

Television / Short Form - Campaign

OS_FI17056M

2017 Film Merit Award

Ponce / Buenos Aires

Unilever

Nicknames

Television / Short Form - Campaign

OS_FI17058M

2017 Film Merit Award

The Martin Agency / Richmond + dummy. / Venice

GEICO

More, More, More

Television / Short Form - Campaign

OS_FI17059M

2017 Film Merit Award

The Martin Agency / Richmond + Hungry Man / New York

GEICO

It's What You Do

Television / Short Form - Campaign

OS_FI17060M

2017 Film Merit Award

Park Pictures / New York + Anomaly / New York

Youtube

Youtube Music

Television / Varying Length Campaign

OS_FI17077M

2017 Film Merit Award

Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Lumberyard at VB&P / San Francisco + Chelsea Pictures / New York/Los Angeles

Hillary Rodham Clinton

Hillary Rodham Clinton

Television / Varying Length Campaign

OS_FI17078M

2017 Film Merit Award

Arnold Worldwide / Boston

Progressive

Mommeostasis

Television / Short Form - Single

OS_FI17051M

2017 Film Merit Award

BBDO GmbH / Berlin

Daimler AG, smart

smart - radically open / First Date

Television / Short Form - Single

OS_FI17052M

2017 Film Merit Award

BBDO / New York + O Positive / Los Angeles

FedEx

Passive Aggressive

Television / Short Form - Single

OS_FI17053M

2017 Film Merit Award

la chose / Paris

Sécurité Routière / Road safety

Shockwaves

Television / Long Form - Campaign

OS_FI17076M

2017 Film Merit Award

72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York

Seventh Generation

#Comeclean - Vajingle

Television / Long Form - Single

OS_FI17061M

2017 Film Merit Award

Akestam Holst NOA / Stockholm + Bacon / Copenhagen

IKEA

Every Other Week

Television / Long Form - Single

OS_FI17062M

2017 Film Merit Award

Arnold Worldwide / Boston

Progressive

Parentamorphosis

Television / Long Form - Single

OS_FI17063M

2017 Film Merit Award

Bartle Bogle Hegarty / London + Outsider / London

PCUK

Coming of Age

Television / Long Form - Single

OS_FI17064M

2017 Film Merit Award

Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland

Old Spice

Jungle Hero

Television / Long Form - Single

OS_FI17065M

2017 Film Merit Award

Cossette / Toronto

SickKids Foundation

SickKids VS - Undeniable

Television / Long Form - Single

OS_FI17066M

2017 Film Merit Award

Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London

Moët Hennessy USA

The Piccards

Television / Long Form - Single

OS_FI17067M

2017 Film Merit Award

Joint / London + HLA / London

Amazon

Imam & Priest

Television / Long Form - Single

OS_FI17068M

2017 Film Merit Award

KC Strategies / Austin + Steve Mims Films / Austin

Gerald Daugherty Campaign

Please Re-Elect Gerald...Please!

Television / Long Form - Single

OS_FI17069M

2017 Film Merit Award

Leo Burnett / Madrid + RCR / Madrid

Loterias y Apuestas del Estado

December 21st

Television / Long Form - Single

OS_FI17070M

2017 Film Merit Award

Stink Films / London + AMV BBDO / London

SCA Bodyform

Blood

Television / Long Form - Single

OS_FI17071M

2017 Film Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

The Human Family

Television / Long Form - Single

OS_FI17072M

2017 Film Merit Award

TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt

Burns & Smiles

Halloween

Television / Long Form - Single

OS_FI17073M

2017 Film Merit Award

Wieden+Kennedy / Portland + Anonymous Content / Los Angeles

Nike

The Conductor

Television / Long Form - Single

OS_FI17074M

2017 Film Merit Award

Wieden+Kennedy / Portland + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles, London and New York

Nike

The Switch

Television / Long Form - Single

OS_FI17075M

Follow Us