The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
We're The Superhumans
Agency: 4Creative / London + Blink / London
Client: Channel 4 / Rio Paralympics Category: Television / Long Form - Single
Time Is Precious
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: Nike Category: Television / Short Form - Campaign
Five Year Plan
Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles
Client: Old Spice Category: Television / Short Form - Single
We're The Superhumans
Agency: 4Creative / London + Blink / London
Client: Channel 4 / Rio Paralympics Category: Television / Long Form - Single
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Television / Long Form - Single
Michael Phelps
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour Category: Television / Long Form - Single
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour Category: Television / Long Form - Single
The Boys
Agency: Clemenger BBDO / Melbourne
Client: Pacific Brands Underwear Group (Australia) Category: Television / Short Form - Campaign
Smell 'Em Who's Boss
Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles
Client: Old Spice Category: Television / Short Form - Campaign
Marco Polo
Agency: The Martin Agency / Richmond + RadicalMedia / New York
Client: Geico Category: Television / Short Form - Single
Whale
Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Long Form - Single
Duel
Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles
Client: Audi of America Category: Television / Long Form - Single
It's Not Surprising
Agency: The Martin Agency / Richmond + RadicalMedia / New York
Client: GEICO Category: Television / Short Form - Campaign
Unlimited Stories
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City
Client: Nike Category: Television / Short Form - Campaign
Romance
Agency: adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London
Client: Mars - Skittles Category: Television / Short Form - Single
Swap
Agency: BBDO / New York + O Positive / New York
Client: Foot Locker Kids Category: Television / Short Form - Single
Buster The Boxer
Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London
Client: John Lewis Category: Television / Long Form - Single
Laughing Horses
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Television / Long Form - Single
Unlimited You
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City
Client: Nike Category: Television / Long Form - Single
Oscars
Agency: Anomaly / New York + Park Pictures / New York
Client: Kohl's Category: Television / Long Form - Campaign
Made the Johnsonville Way
Agency: Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles
Client: Johnsonville Sausage Category: Television / Long Form - Campaign
Ticket Twosdays
Agency: BBDO / New York + Arts & Sciences / Los Angeles
Client: AT&T Category: Television / Short Form - Campaign
Make Time For Snapple (2016 Campaign)
Agency: Deutsch / Los Angeles + Hungry Man / Los Angeles
Client: Dr Pepper Snapple Group Category: Television / Short Form - Campaign
Nicknames
Agency: Ponce / Buenos Aires
Client: Unilever Category: Television / Short Form - Campaign
More, More, More
Agency: The Martin Agency / Richmond + dummy. / Venice
Client: GEICO Category: Television / Short Form - Campaign
It's What You Do
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Television / Short Form - Campaign
Youtube Music
Agency: Park Pictures / New York + Anomaly / New York
Client: Youtube Category: Television / Varying Length Campaign
Hillary Rodham Clinton
Agency: Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Lumberyard at VB&P / San Francisco + Chelsea Pictures / New York/Los Angeles
Client: Hillary Rodham Clinton Category: Television / Varying Length Campaign
Mommeostasis
Agency: Arnold Worldwide / Boston
Client: Progressive Category: Television / Short Form - Single
smart - radically open / First Date
Agency: BBDO GmbH / Berlin
Client: Daimler AG, smart Category: Television / Short Form - Single
Passive Aggressive
Agency: BBDO / New York + O Positive / Los Angeles
Client: FedEx Category: Television / Short Form - Single
#Comeclean - Vajingle
Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York
Client: Seventh Generation Category: Television / Long Form - Single
Every Other Week
Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen
Client: IKEA Category: Television / Long Form - Single
Parentamorphosis
Agency: Arnold Worldwide / Boston
Client: Progressive Category: Television / Long Form - Single
Coming of Age
Agency: Bartle Bogle Hegarty / London + Outsider / London
Client: PCUK Category: Television / Long Form - Single
Jungle Hero
Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Long Form - Single
SickKids VS - Undeniable
Agency: Cossette / Toronto
Client: SickKids Foundation Category: Television / Long Form - Single
The Piccards
Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client: Moët Hennessy USA Category: Television / Long Form - Single
Imam & Priest
Agency: Joint / London + HLA / London
Client: Amazon Category: Television / Long Form - Single
Please Re-Elect Gerald...Please!
Agency: KC Strategies / Austin + Steve Mims Films / Austin
Client: Gerald Daugherty Campaign Category: Television / Long Form - Single
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado Category: Television / Long Form - Single
Blood
Agency: Stink Films / London + AMV BBDO / London
Client: SCA Bodyform Category: Television / Long Form - Single
The Human Family
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Television / Long Form - Single
Halloween
Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt
Client: Burns & Smiles Category: Television / Long Form - Single
The Conductor
Agency: Wieden+Kennedy / Portland + Anonymous Content / Los Angeles
Client: Nike Category: Television / Long Form - Single
The Switch
Agency: Wieden+Kennedy / Portland + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles, London and New York
Client: Nike Category: Television / Long Form - Single
Shockwaves
Agency: la chose / Paris
Client: Sécurité Routière / Road safety Category: Television / Long Form - Campaign