The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

MANBOOBS4BOOBS Agency: DAVID / Buenos Aires Client: MACMA Category: Under 100K Budget
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Under 100K Budget
Unacceptable Acceptance Letters Agency: Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / San Francisco Client: The Hunting Ground C/O Chain Camera Pictures Category: Under 100K Budget
EITB - Embarazados Agency: The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona Client: EITB - Euskal Irrati Telebista: Sin Ir Más Lejos Category: Under 100K Budget
#GetOutOfOffice Agency: adam&eveDDB / London + PHD / London + Blink / London + The Mill / London Client: Virgin Atlantic Category: Under 100K Budget
Britalia Agency: adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London Client: Harvey Nichols Category: Under 100K Budget
The Toughest Letter Agency: Energy BBDO / Chicago Client: Off The Street Club Category: Under 100K Budget
TRUMP Agency: Mercado McCann / Buenos Aires Client: TyC Sports Category: Under 100K Budget
Redraw the Balance Agency: MullenLowe / London + Burger / London + Unit / London Client: Inspiring the Future Category: Under 100K Budget
Fencing Agency: Saatchi & Saatchi Canada / Toronto Client: The Canadian Centre for Gender and Sexual Diversity Category: Under 100K Budget
Parking Thrillharmonics Agency: Scholz & Friends / Hamburg Client: Adam Opel AG Category: Under 100K Budget
How Do You Raise A Black Child Agency: Station Film / New York Client: Motion Poems Category: Under 100K Budget
GAY TURTLE Agency: TBWA\ / Istanbul Client: Amnesty International Category: Under 100K Budget
ANZ POCKET MONEY Agency: TBWA\ / Melbourne Client: ANZ Category: Under 100K Budget
Snapchat Bug Agency: TBWA\Santiago Mangada Puno / Makati Client: Smart Communications Inc Category: Under 100K Budget
EITB - Perrito Agency: The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona Client: EITB - Euskal Irrati Telebista: Sin Ir Más Lejos Category: Under 100K Budget
Hillary Rodham Clinton Agency: Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Chelsea Pictures / New York/Los Angeles + Lumberyard at VB&P / San Francisco Client: Hillary Rodham Clinton Category: Under 100K Budget

2017 Film Gold Pencil

DAVID / Buenos Aires

MACMA

MANBOOBS4BOOBS

Under 100K Budget

OS_FI17041G

2017 Film Silver Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Under 100K Budget

OS_FI17042S

2017 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / San Francisco

The Hunting Ground C/O Chain Camera Pictures

Unacceptable Acceptance Letters

Under 100K Budget

OS_FI17043B

2017 Film Bronze Pencil

The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona

EITB - Euskal Irrati Telebista: Sin Ir Más Lejos

EITB - Embarazados

Under 100K Budget

OS_FI17044B

2017 Film Merit Award

adam&eveDDB / London + PHD / London + Blink / London + The Mill / London

Virgin Atlantic

#GetOutOfOffice

Under 100K Budget

OS_FI17128M

2017 Film Merit Award

adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London

Harvey Nichols

Britalia

Under 100K Budget

OS_FI17129M

2017 Film Merit Award

Energy BBDO / Chicago

Off The Street Club

The Toughest Letter

Under 100K Budget

OS_FI17130M

2017 Film Merit Award

Mercado McCann / Buenos Aires

TyC Sports

TRUMP

Under 100K Budget

OS_FI17131M

2017 Film Merit Award

MullenLowe / London + Burger / London + Unit / London

Inspiring the Future

Redraw the Balance

Under 100K Budget

OS_FI17132M

2017 Film Merit Award

Saatchi & Saatchi Canada / Toronto

The Canadian Centre for Gender and Sexual Diversity

Fencing

Under 100K Budget

OS_FI17133M

2017 Film Merit Award

Scholz & Friends / Hamburg

Adam Opel AG

Parking Thrillharmonics

Under 100K Budget

OS_FI17134M

2017 Film Merit Award

Station Film / New York

Motion Poems

How Do You Raise A Black Child

Under 100K Budget

OS_FI17135M

2017 Film Merit Award

TBWA\ / Istanbul

Amnesty International

GAY TURTLE

Under 100K Budget

OS_FI17136M

2017 Film Merit Award

TBWA\ / Melbourne

ANZ

ANZ POCKET MONEY

Under 100K Budget

OS_FI17137M

2017 Film Merit Award

TBWA\Santiago Mangada Puno / Makati

Smart Communications Inc

Snapchat Bug

Under 100K Budget

OS_FI17138M

2017 Film Merit Award

The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona

EITB - Euskal Irrati Telebista: Sin Ir Más Lejos

EITB - Perrito

Under 100K Budget

OS_FI17139M

2017 Film Merit Award

Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Chelsea Pictures / New York/Los Angeles + Lumberyard at VB&P / San Francisco

Hillary Rodham Clinton

Hillary Rodham Clinton

Under 100K Budget

OS_FI17140M

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