The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Use of Technology / Virtual Reality (VR)
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Use of Technology / Virtual Reality (VR)
DISCOVR The World
Agency: Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam
Client: Samsung Electronics Category: Use of Technology / Virtual Reality (VR)
Samsung 4D VR Thrill Ride
Agency: McKinney / New York + Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Use of Technology / Virtual Reality (VR)
Award:
2017 Responsive Environments Gold Pencil
Agency:
Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Use of Technology / Virtual Reality (VR)
Annual ID:
OS_RE17006G
Award:
2017 Responsive Environments Gold Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Use of Technology / Virtual Reality (VR)
Annual ID:
OS_RE17007G
Award:
2017 Responsive Environments Merit Award
Agency:
Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam
Client:
Samsung Electronics
Title:
DISCOVR The World
Category:
Use of Technology / Virtual Reality (VR)
Annual ID:
OS_RE17017M