The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

brainBAND Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology / Physical Product & Mobile Integration
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology / Physical Product & Mobile Integration
brainBAND Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Use of Technology / Virtual Reality (VR)
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Use of Technology / Virtual Reality (VR)
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Use of Technology / Physical Product & Mobile Integration
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology
Singtel Data ExStream Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore Client: Singtel Category: Use of Technology
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Use of Technology
Pocket Patrol Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology / Augmented Reality
#BeFearless Agency: Cheil Worldwide / Seoul + Cheil Germany / Frankfurt + Cheil MEA / Dubai + Cheil Russia / Moscow Client: Samsung Electronics Category: Use of Technology / Physical Product & Mobile Integration
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich Client: Dot Incorporation Category: Use of Technology / Physical Product & Mobile Integration
Concepcion Agency: Leo Burnett Colombia / Bogota Client: Davivienda Category: Use of Technology
HELPMET Agency: BBDO / Bangkok Client: Thai Health Promotion Foundation Category: Use of Technology / Physical Product & Mobile Integration
BLIND CAP Agency: CHEIL WORLDWIDE / SPAIN Client: SAMSUNG Category: Use of Technology / Physical Product & Mobile Integration
Smile Lock Outlet Agency: DENTSU INC. / Tokyo Client: TOYOTA Category: Use of Technology / Physical Product & Mobile Integration
GLICODE Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO Client: Ezaki Glico Company, Limited Category: Use of Technology / Physical Product & Mobile Integration
Rink Bingo Agency: FCB / Zürich Client: Hockey Club Davos Category: Use of Technology / Physical Product & Mobile Integration
Galaxy Surfboard Agency: Leo Burnett Tailor Made / Sao Paulo + MediaMonks / Sao Paulo Client: Samsung Category: Use of Technology / Physical Product & Mobile Integration
Singtel Data ExStream Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore Client: Singtel Category: Use of Technology / Physical Product & Mobile Integration
Save me – the ski pass that saves lives Agency: Serviceplan / Munich + Serviceplan Austria / Vienna + Plan.Net / Munich Client: Ötztal Tourismus Category: Use of Technology / Physical Product & Mobile Integration
GIGA Selfie Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Use of Technology / Physical Product & Mobile Integration
Singtel Data ExStream Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore Client: Singtel Category: Use of Technology
The Snow Fox Agency: AKQA / New York Client: AKQA Category: Use of Technology
Dr. Oetker Baking App Agency: BBDO GmbH / Duesseldorf Client: Dr. August Oetker Nahrungsmittel KG Category: Use of Technology
Rink Bingo Agency: FCB / Zürich Client: Hockey Club Davos Category: Use of Technology
Donate the Bars Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Use of Technology
Design your time Agency: Leo Burnett Germany / Frankfurt Client: Samsung Category: Use of Technology
Public Health England - Change 4 Life - Sugar Smart Agency: M&C Saatchi / London Client: Public Health England - Change 4 Life Category: Use of Technology
Change Perspective Agency: Narrative_ / New York + House of Narrative_ / New York Client: VISA Rushcard Category: Use of Technology
Mr. Bear Driver Agency: Publicis Romania / Bucharest + Nurun Romania / Bucharest Client: The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile) Category: Use of Technology
Live Swatches Agency: Sid Lee / Montreal Client: Réno-Dépôt Category: Use of Technology
DISCOVR The World Agency: Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam Client: Samsung Electronics Category: Use of Technology / Virtual Reality (VR)
Samsung 4D VR Thrill Ride Agency: McKinney / New York + Cheil Worldwide / Seoul Client: Samsung Electronics Category: Use of Technology / Virtual Reality (VR)
Dragon Spotting for Disney's Pete's Dragon Agency: The Zoo at Google / New York + MediaMonks / Amsterdam + The Walt Disney Company / Los Angeles Client: The Walt Disney Company Category: Use of Technology / Augmented Reality
INO-V8 Agency: i.d.e.a. / San Diego + The Character Shop / Simi Valley Client: Innovation Alliance Category: Use of Technology / Integration with Social Platforms
Zombie Christmas: The Real-World Trailer Agency: McCann / London + Momentum Worldwide / London Client: Microsoft / Xbox Category: Use of Technology / Integration with Social Platforms

2017 Mobile Gold Pencil

Leo Burnett / Sydney

Samsung Australia

brainBAND

Use of Technology / Physical Product & Mobile Integration

OS_MO17017G

2017 Mobile Gold Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Use of Technology / Physical Product & Mobile Integration

OS_MO17018G

2017 Mobile Gold Pencil

Leo Burnett / Sydney

Samsung Australia

brainBAND

Use of Technology

OS_MO17011G

2017 Mobile Gold Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Use of Technology

OS_MO17012G

2017 Responsive Environments Gold Pencil

Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London

Google Arts & Culture

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan

Use of Technology / Virtual Reality (VR)

OS_RE17006G

2017 Responsive Environments Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Use of Technology / Virtual Reality (VR)

OS_RE17007G

2017 Mobile Silver Pencil

Ogilvy PR / London + OgilvyOne / London

Volvo Cars

Roam Delivery

Use of Technology / Physical Product & Mobile Integration

OS_MO17019S

2017 Responsive Environments Silver Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Use of Technology

OS_RE17005S

2017 Mobile Silver Pencil

Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore

Singtel

Singtel Data ExStream

Use of Technology

OS_MO17013S

2017 Mobile Silver Pencil

Ogilvy PR / London + OgilvyOne / London

Volvo Cars

Roam Delivery

Use of Technology

OS_MO17014S

2017 Mobile Silver Pencil

Leo Burnett / Sydney

Samsung Australia

Pocket Patrol

Use of Technology / Augmented Reality

OS_MO17016S

2017 Mobile Bronze Pencil

Cheil Worldwide / Seoul + Cheil Germany / Frankfurt + Cheil MEA / Dubai + Cheil Russia / Moscow

Samsung Electronics

#BeFearless

Use of Technology / Physical Product & Mobile Integration

OS_MO17020B

2017 Mobile Bronze Pencil

Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich

Dot Incorporation

DOT. The first Braille Smartwatch.

Use of Technology / Physical Product & Mobile Integration

OS_MO17021B

2017 Mobile Bronze Pencil

Leo Burnett Colombia / Bogota

Davivienda

Concepcion

Use of Technology

OS_MO17015B

2017 Mobile Merit Award

BBDO / Bangkok

Thai Health Promotion Foundation

HELPMET

Use of Technology / Physical Product & Mobile Integration

OS_MO17071M

2017 Mobile Merit Award

CHEIL WORLDWIDE / SPAIN

SAMSUNG

BLIND CAP

Use of Technology / Physical Product & Mobile Integration

OS_MO17072M

2017 Mobile Merit Award

DENTSU INC. / Tokyo

TOYOTA

Smile Lock Outlet

Use of Technology / Physical Product & Mobile Integration

OS_MO17073M

2017 Mobile Merit Award

DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO

Ezaki Glico Company, Limited

GLICODE

Use of Technology / Physical Product & Mobile Integration

OS_MO17074M

2017 Mobile Merit Award

FCB / Zürich

Hockey Club Davos

Rink Bingo

Use of Technology / Physical Product & Mobile Integration

OS_MO17075M

2017 Mobile Merit Award

Leo Burnett Tailor Made / Sao Paulo + MediaMonks / Sao Paulo

Samsung

Galaxy Surfboard

Use of Technology / Physical Product & Mobile Integration

OS_MO17076M

2017 Mobile Merit Award

Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore

Singtel

Singtel Data ExStream

Use of Technology / Physical Product & Mobile Integration

OS_MO17077M

2017 Mobile Merit Award

Serviceplan / Munich + Serviceplan Austria / Vienna + Plan.Net / Munich

Ötztal Tourismus

Save me – the ski pass that saves lives

Use of Technology / Physical Product & Mobile Integration

OS_MO17078M

2017 Mobile Merit Award

TBWA\HAKUHODO Inc. / Tokyo

Tourism Australia

GIGA Selfie

Use of Technology / Physical Product & Mobile Integration

OS_MO17079M

2017 Responsive Environments Merit Award

Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore

Singtel

Singtel Data ExStream

Use of Technology

OS_RE17016M

2017 Mobile Merit Award

AKQA / New York

AKQA

The Snow Fox

Use of Technology

OS_MO17061M

2017 Mobile Merit Award

BBDO GmbH / Duesseldorf

Dr. August Oetker Nahrungsmittel KG

Dr. Oetker Baking App

Use of Technology

OS_MO17062M

2017 Mobile Merit Award

FCB / Zürich

Hockey Club Davos

Rink Bingo

Use of Technology

OS_MO17063M

2017 Mobile Merit Award

J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York

Atados

Donate the Bars

Use of Technology

OS_MO17064M

2017 Mobile Merit Award

Leo Burnett Germany / Frankfurt

Samsung

Design your time

Use of Technology

OS_MO17065M

2017 Mobile Merit Award

M&C Saatchi / London

Public Health England - Change 4 Life

Public Health England - Change 4 Life - Sugar Smart

Use of Technology

OS_MO17066M

2017 Mobile Merit Award

Narrative_ / New York + House of Narrative_ / New York

VISA Rushcard

Change Perspective

Use of Technology

OS_MO17067M

2017 Mobile Merit Award

Publicis Romania / Bucharest + Nurun Romania / Bucharest

The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile)

Mr. Bear Driver

Use of Technology

OS_MO17068M

2017 Mobile Merit Award

Sid Lee / Montreal

Réno-Dépôt

Live Swatches

Use of Technology

OS_MO17069M

2017 Responsive Environments Merit Award

Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam

Samsung Electronics

DISCOVR The World

Use of Technology / Virtual Reality (VR)

OS_RE17017M

2017 Responsive Environments Merit Award

McKinney / New York + Cheil Worldwide / Seoul

Samsung Electronics

Samsung 4D VR Thrill Ride

Use of Technology / Virtual Reality (VR)

OS_RE17018M

2017 Mobile Merit Award

The Zoo at Google / New York + MediaMonks / Amsterdam + The Walt Disney Company / Los Angeles

The Walt Disney Company

Dragon Spotting for Disney's Pete's Dragon

Use of Technology / Augmented Reality

OS_MO17070M

2017 Responsive Environments Merit Award

i.d.e.a. / San Diego + The Character Shop / Simi Valley

Innovation Alliance

INO-V8

Use of Technology / Integration with Social Platforms

OS_RE17019M

2017 Responsive Environments Merit Award

McCann / London + Momentum Worldwide / London

Microsoft / Xbox

Zombie Christmas: The Real-World Trailer

Use of Technology / Integration with Social Platforms

OS_RE17020M

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