The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

A Bear's-Eye View of Yellowstone Agency: Hello Monday / New York + National Geographic / Washington D.C. Client: National Geographic Category: Websites
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Websites
TacoBot Agency: Deutsch / Los Angeles Client: Taco Bell Category: Websites / Utility
Donate your data Agency: UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen Client: Waoo Category: Websites / Utility
Google presents: The Hidden Worlds of the National Parks Agency: Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City + Kaitlyn Aurelia Smith / Los Angeles Client: National Parks Service + Google Category: Websites
The Next Rembrandt Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Websites
Oregon Weather Compass Agency: Wieden+Kennedy / Portland + Driftlab Interactive / St. Louis Client: Travel Oregon Category: Websites
Klarafy Agency: FamousGrey / Groot-Bijgaarden + Klara / Brussel Client: Klara Category: Websites / Utility
Unsafety Check Agency: J. Walter Thompson / New York Client: Black Lives Matter Category: Websites / Utility
Netflix Netflip Agency: Sid Lee / Toronto Client: Netflix Category: Websites / Utility
Typevoice Agency: Ogilvy / New York Client: Webby Awards Category: Websites / Utility
Speak like the Patrón Agency: We Are Social / Milan Client: Netflix Category: Websites / Utility
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Websites
Pharrell Williams Personal Website Agency: FiveHundred / New York + i am OTHER / New York Client: i am OTHER Category: Websites
The Responsible lookbook Agency: FRED & FARID / Shanghai Client: Diesel Category: Websites
Residente Agency: Hello Monday / New York Client: Residente Category: Websites
Your Name Saves Agency: Leo Burnett / Chicago Client: Donate Life America Category: Websites
Mixtape Of You Agency: No Fixed Address / Toronto Client: Boom 97.3 Category: Websites
Playing Lynch Agency: Preacher / Austin + Wild / Vienna Client: Squarespace Category: Websites
Predictive World Agency: SID LEE / Paris Client: UBISOFT Category: Websites
Weber Genesis II Agency: Uncle Grey / Denmark + MediaMonks / Amsterdam + Weber / Global Client: Weber Category: Websites
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites
Magic Words - The Unwritten Stories Agency: AlmapBBDO / São Paulo Client: HP Category: Websites
Skip Friday 13 Agency: Impact BBDO / Dubai Client: La Libanaise Des Jeux Category: Websites
Science4Refugees - ResearchBuddies Agency: Interone BBDO / Munich Client: Euraxess - Researchers in Motion Category: Websites
Your Name Saves Agency: Leo Burnett / Chicago Client: Donate Life America Category: Websites

2017 Interactive Gold Pencil

Hello Monday / New York + National Geographic / Washington D.C.

National Geographic

A Bear's-Eye View of Yellowstone

Websites

OS_IN17001G

2017 Interactive Silver Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Websites

OS_IN17002S

2017 Mobile Silver Pencil

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Websites

OS_MO17001S

2017 Interactive Bronze Pencil

Deutsch / Los Angeles

Taco Bell

TacoBot

Websites / Utility

OS_IN17005B

2017 Interactive Bronze Pencil

UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen

Waoo

Donate your data

Websites / Utility

OS_IN17006B

2017 Interactive Bronze Pencil

Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City + Kaitlyn Aurelia Smith / Los Angeles

National Parks Service + Google

Google presents: The Hidden Worlds of the National Parks

Websites

OS_IN17003B

2017 Interactive Bronze Pencil

J. Walter Thompson / Amsterdam

ING Nederland

The Next Rembrandt

Websites

OS_IN17004B

2017 Mobile Bronze Pencil

Wieden+Kennedy / Portland + Driftlab Interactive / St. Louis

Travel Oregon

Oregon Weather Compass

Websites

OS_MO17002B

2017 Interactive Merit Award

FamousGrey / Groot-Bijgaarden + Klara / Brussel

Klara

Klarafy

Websites / Utility

OS_IN17045M

2017 Interactive Merit Award

J. Walter Thompson / New York

Black Lives Matter

Unsafety Check

Websites / Utility

OS_IN17046M

2017 Interactive Merit Award

Sid Lee / Toronto

Netflix

Netflix Netflip

Websites / Utility

OS_IN17047M

2017 Interactive Merit Award

Ogilvy / New York

Webby Awards

Typevoice

Websites / Utility

OS_IN17048M

2017 Interactive Merit Award

We Are Social / Milan

Netflix

Speak like the Patrón

Websites / Utility

OS_IN17049M

2017 Interactive Merit Award

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Websites

OS_IN17036M

2017 Interactive Merit Award

FiveHundred / New York + i am OTHER / New York

i am OTHER

Pharrell Williams Personal Website

Websites

OS_IN17037M

2017 Interactive Merit Award

FRED & FARID / Shanghai

Diesel

The Responsible lookbook

Websites

OS_IN17038M

2017 Interactive Merit Award

Hello Monday / New York

Residente

Residente

Websites

OS_IN17039M

2017 Interactive Merit Award

Leo Burnett / Chicago

Donate Life America

Your Name Saves

Websites

OS_IN17040M

2017 Interactive Merit Award

No Fixed Address / Toronto

Boom 97.3

Mixtape Of You

Websites

OS_IN17041M

2017 Interactive Merit Award

Preacher / Austin + Wild / Vienna

Squarespace

Playing Lynch

Websites

OS_IN17042M

2017 Interactive Merit Award

SID LEE / Paris

UBISOFT

Predictive World

Websites

OS_IN17043M

2017 Interactive Merit Award

Uncle Grey / Denmark + MediaMonks / Amsterdam + Weber / Global

Weber

Weber Genesis II

Websites

OS_IN17044M

2017 Mobile Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Possibilities

Websites

OS_MO17032M

2017 Mobile Merit Award

AlmapBBDO / São Paulo

HP

Magic Words - The Unwritten Stories

Websites

OS_MO17033M

2017 Mobile Merit Award

Impact BBDO / Dubai

La Libanaise Des Jeux

Skip Friday 13

Websites

OS_MO17034M

2017 Mobile Merit Award

Interone BBDO / Munich

Euraxess - Researchers in Motion

Science4Refugees - ResearchBuddies

Websites

OS_MO17035M

2017 Mobile Merit Award

Leo Burnett / Chicago

Donate Life America

Your Name Saves

Websites

OS_MO17036M

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