The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Re:scam Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Digital Product
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Digital Product
The Original Brushes of Edvard Munch Agency: Abby Priest / Stockholm Client: Adobe Category: Digital Product
Be Internet Awesome Agency: Google Brand Studio / San Francisco Client: Google Category: Digital Product
Desktop Escape Agency: McCann / London + Craft/McCann / London Client: Kayak Category: Digital Product
Type with Pride Agency: Ogilvy / New York Client: NewFest & NYC Pride Category: Digital Product
next Bank Agency: R/GA / Sao Paulo Client: Banco Bradesco Category: Digital Product
YOURNALIST Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Digital Product
The Old Spice Gentleman Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Digital Product

2018 Intellectual Property Gold Pencil

DDB Group New Zealand / Auckland

Netsafe

Re:scam

Digital Product

OS_IP18006G

2018 Intellectual Property Bronze Pencil

Ogilvy Australia / Melbourne

AAMI

AAMI SmartPlates

Digital Product

OS_IP18007B

2018 Intellectual Property Merit Award

Abby Priest / Stockholm

Adobe

The Original Brushes of Edvard Munch

Digital Product

OS_IP18022M

2018 Intellectual Property Merit Award

Google Brand Studio / San Francisco

Google

Be Internet Awesome

Digital Product

OS_IP18023M

2018 Intellectual Property Merit Award

McCann / London + Craft/McCann / London

Kayak

Desktop Escape

Digital Product

OS_IP18024M

2018 Intellectual Property Merit Award

Ogilvy / New York

NewFest & NYC Pride

Type with Pride

Digital Product

OS_IP18025M

2018 Intellectual Property Merit Award

R/GA / Sao Paulo

Banco Bradesco

next Bank

Digital Product

OS_IP18026M

2018 Intellectual Property Merit Award

The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona

EITB - Euskal Irrati Telebista

YOURNALIST

Digital Product

OS_IP18027M

2018 Intellectual Property Merit Award

Wieden+Kennedy / Portland

Old Spice

The Old Spice Gentleman

Digital Product

OS_IP18028M

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