The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Sonic Typeface for Goertek Agency: Nippon Design Center, Inc. / Tokyo + Kontrapunkt / Copenhagen Client: Goertek Inc. Category: Typography / Dynamic / In Motion
Type with Pride Agency: Ogilvy / New York Client: NewFest & NYC Pride Category: Typography / Dynamic / In Motion
SmArt Basel Agency: TBWA\Chiat\Day / New York Client: BNY Mellon Wealth Management Category: Typography / Dynamic / In Motion
The Refugee Résumé Agency: Jung von Matt / Hamburg Client: Social-Bee Category: Data Visualization / Static
Exploratorium After Dark Agency: Collins / San Francisco Client: Exploratorium Category: Branding / Rebranding
I Am What I Make Up Agency: Droga5 / New York + Prettybird / Culver City Client: COVERGIRL Category: Branding / Rebranding
RapCaviar Agency: Spotify In-House / New York Client: Spotify Category: Branding / Rebranding
LA Phil Rebranding Agency: TBWA\Chiat\Day / Los Angeles Client: Los Angeles Philharmonic Association Category: Branding / Rebranding
A new brand for Formula 1: The greatest races are ahead of us Agency: Wieden+Kennedy / London Client: F1 Category: Branding / Rebranding
vitaminwater Brand Book Agency: COLLINS / NEW YORK Client: vitaminwater Category: Editorial / Book Cover
Maze Without Exit Agency: DENTSU INC. / Tokyo Client: End-of-Life Care Association of Japan Category: Promotional / Posters - Series
The Bridge Agency: DENTSU INC. / Tokyo Client: good mornings Co., Ltd Category: Promotional / Posters - Series
Now in Fruit Flavours Agency: GREYNJ UNITED / Bangkok Client: Ferrero Category: Promotional / Posters - Series
New advertising platform 2017–2020 Agency: lg2 / Montreal Client: Parc Olympique Category: Promotional / Posters - Series
Build the future Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Promotional / Posters - Series
The Brass Instruments Band Agency: The Nine / Shanghai Client: Hengzheng Dental Category: Promotional / Posters - Series
Hong Kong Young Architects & Designers Competition 2017 Agency: Toby Ng Design / Hong Kong Client: West Kowloon Cultural District Category: Promotional / Posters - Series
Nike Berlin - Lauf Nicht Renn Agency: Wieden+Kennedy / London Client: Nike Category: Promotional / Posters - Extended Series
DTF Agency: Wieden+Kennedy / New York + Maurizio Cattelan & Pierpaolo Ferrari / Milan Client: OkCupid Category: Promotional / Posters - Extended Series
Rubbish Famzine No.7 Flash and Blood Agency: Kinetic / Singapore + Holycrap.sg / Singapore Client: HOLYCRAP.SG Category: Editorial / Magazine Interior
Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores Agency: Kinetic / Singapore Client: HOLYCRAP.SG Category: Editorial / Magazine Interior
Stained Glass Interactive Music Video Agency: CALLEN / Austin + MediaMonks / Los Angeles Client: Real Estate / Domino Records Category: Moving Image / Single
Netto - Easter Surprise Agency: Jung von Matt AG / Hamburg Client: Netto Marken-Discount AG & Co. KG Category: Moving Image / Single
Space Holiday Agency: McCann / New York + Blk-Ops / Los Angeles Client: Microsoft Category: Moving Image / Single
Red Bull Music Festival Tokyo Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo Client: Red Bull Category: Moving Image / Single
Tokyo Pen Pixel Agency: R/GA / Tokyo Client: MUJI Category: Moving Image / Single
Posters for Peace - Video Agency: Sid Lee / Montreal + MASSIVart / Montreal Client: Ivanhoé Cambridge Category: Moving Image / Single
Apple Music: Anthem Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London Client: Apple Category: Moving Image / Single
CHAMELEON Agency: CONTRAPUNTO BBDO / MADRID Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Innovation in Design / Experiential / Environmental
KNOW YOU AGAIN Agency: F5 / Shanghai Client: BAIDU Category: Innovation in Design / Experiential / Environmental
Chatty Schoolbus Agency: INNOCEAN / Seoul + Planit / Seoul + Eliot / Seoul + Dr.Hook / Seoul Client: Hyundai Motor Group Category: Innovation in Design / Experiential / Environmental
Roads That Honk Agency: Hindustan Petroleum Corporation Limited / Mumbai Client: Hindustan Petroleum Corporation Limited Category: Experiential / Environmental / Wayfinding
Quest to LEGOLAND Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York Client: LEGOLAND Florida Resort Category: Experiential / Environmental / Wayfinding
SIMCITY BUILDIT SCHOOL OF POLITICS TEXT BOOKS Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + YOKOHAMA SUPER FACTORY / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo Client: ELECTRONIC ARTS INC. Category: Promotional / Booklets, Brochures, & Product Catalogues
The Whole Earth Catalog Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: Mavericks Category: Promotional / Booklets, Brochures, & Product Catalogues
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Digital Design
The Corruption Converter Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo Client: Estadão Newspaper Category: Digital Design
HIJACKED HIGHWAY Agency: McCann / Lima Client: Sodimac Homecenter Category: Digital Design
A Message From Earth Agency: WeTransfer / Amsterdam + Stink Studios / Los Angeles Client: WeTransfer Category: Digital Design
STUDIES of Graphic design Agency: DENTSU INC. / Tokyo Client: The Yoshida Hideo Memorial Foundation Category: Editorial / Magazine Cover
Dead Whale Agency: Dentsu Jayme Syfu / Makati City Client: Greenpeace Philippines Category: Experiential / Environmental / Outdoor Spaces
The Human Serengeti Agency: FCB New Zealand / Auckland & Wellington Client: Prime TV Category: Experiential / Environmental / Outdoor Spaces
HOTEL HIGHWAY Agency: HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo Client: Two inc Category: Experiential / Environmental / Outdoor Spaces
Music in Sight Agency: Jung von Matt/ AG / Hamburg Client: Hamburg Marketing, Elbphilharmonie Hamburg Category: Experiential / Environmental / Outdoor Spaces
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Experiential / Environmental / Outdoor Spaces
In the world of Play-Doh Agency: DDB, / Paris Client: Hasbro Category: Craft / Illustration - Single or Series
Maze Without Exit Agency: DENTSU INC. / Tokyo Client: End-of-Life Care Association of Japan Category: Craft / Illustration - Single or Series
SLOW TRAIN, SLOW LIFE. “Get Back, Tohoku.” Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Illustration - Single or Series
Celebrating 50 Golden Yearz Agency: Jones Knowles Ritchie / London Client: Heinz Category: Packaging / Mass-market
FORM Agency: Jones Knowles Ritchie / New York Client: Walker & Co Category: Packaging / Mass-market

2018 Design Merit Award

Nippon Design Center, Inc. / Tokyo + Kontrapunkt / Copenhagen

Goertek Inc.

Sonic Typeface for Goertek

Typography / Dynamic / In Motion

OS_DE18122M

2018 Design Merit Award

Ogilvy / New York

NewFest & NYC Pride

Type with Pride

Typography / Dynamic / In Motion

OS_DE18123M

2018 Design Merit Award

TBWA\Chiat\Day / New York

BNY Mellon Wealth Management

SmArt Basel

Typography / Dynamic / In Motion

OS_DE18124M

2018 Design Merit Award

Jung von Matt / Hamburg

Social-Bee

The Refugee Résumé

Data Visualization / Static

OS_DE18157M

2018 Design Merit Award

Collins / San Francisco

Exploratorium

Exploratorium After Dark

Branding / Rebranding

OS_DE18093M

2018 Design Merit Award

Droga5 / New York + Prettybird / Culver City

COVERGIRL

I Am What I Make Up

Branding / Rebranding

OS_DE18094M

2018 Design Merit Award

Spotify In-House / New York

Spotify

RapCaviar

Branding / Rebranding

OS_DE18095M

2018 Design Merit Award

TBWA\Chiat\Day / Los Angeles

Los Angeles Philharmonic Association

LA Phil Rebranding

Branding / Rebranding

OS_DE18096M

2018 Design Merit Award

Wieden+Kennedy / London

F1

A new brand for Formula 1: The greatest races are ahead of us

Branding / Rebranding

OS_DE18097M

2018 Design Merit Award

COLLINS / NEW YORK

vitaminwater

vitaminwater Brand Book

Editorial / Book Cover

OS_DE18103M

2018 Design Merit Award

DENTSU INC. / Tokyo

End-of-Life Care Association of Japan

Maze Without Exit

Promotional / Posters - Series

OS_DE18126M

2018 Design Merit Award

DENTSU INC. / Tokyo

good mornings Co., Ltd

The Bridge

Promotional / Posters - Series

OS_DE18127M

2018 Design Merit Award

GREYNJ UNITED / Bangkok

Ferrero

Now in Fruit Flavours

Promotional / Posters - Series

OS_DE18128M

2018 Design Merit Award

lg2 / Montreal

Parc Olympique

New advertising platform 2017–2020

Promotional / Posters - Series

OS_DE18129M

2018 Design Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Build the future

Promotional / Posters - Series

OS_DE18130M

2018 Design Merit Award

The Nine / Shanghai

Hengzheng Dental

The Brass Instruments Band

Promotional / Posters - Series

OS_DE18131M

2018 Design Merit Award

Toby Ng Design / Hong Kong

West Kowloon Cultural District

Hong Kong Young Architects & Designers Competition 2017

Promotional / Posters - Series

OS_DE18132M

2018 Design Merit Award

Wieden+Kennedy / London

Nike

Nike Berlin - Lauf Nicht Renn

Promotional / Posters - Extended Series

OS_DE18133M

2018 Design Merit Award

Wieden+Kennedy / New York + Maurizio Cattelan & Pierpaolo Ferrari / Milan

OkCupid

DTF

Promotional / Posters - Extended Series

OS_DE18134M

2018 Design Merit Award

Kinetic / Singapore + Holycrap.sg / Singapore

HOLYCRAP.SG

Rubbish Famzine No.7 Flash and Blood

Editorial / Magazine Interior

OS_DE18110M

2018 Design Merit Award

Kinetic / Singapore

HOLYCRAP.SG

Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores

Editorial / Magazine Interior

OS_DE18111M

2018 Design Merit Award

CALLEN / Austin + MediaMonks / Los Angeles

Real Estate / Domino Records

Stained Glass Interactive Music Video

Moving Image / Single

OS_DE18180M

2018 Design Merit Award

Jung von Matt AG / Hamburg

Netto Marken-Discount AG & Co. KG

Netto - Easter Surprise

Moving Image / Single

OS_DE18181M

2018 Design Merit Award

McCann / New York + Blk-Ops / Los Angeles

Microsoft

Space Holiday

Moving Image / Single

OS_DE18182M

2018 Design Merit Award

Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo

Red Bull

Red Bull Music Festival Tokyo

Moving Image / Single

OS_DE18183M

2018 Design Merit Award

R/GA / Tokyo

MUJI

Tokyo Pen Pixel

Moving Image / Single

OS_DE18184M

2018 Design Merit Award

Sid Lee / Montreal + MASSIVart / Montreal

Ivanhoé Cambridge

Posters for Peace - Video

Moving Image / Single

OS_DE18185M

2018 Design Merit Award

TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London

Apple

Apple Music: Anthem

Moving Image / Single

OS_DE18186M

2018 Design Merit Award

CONTRAPUNTO BBDO / MADRID

MERCEDES-BENZ ESPAÑA, S.A. (SMART)

CHAMELEON

Innovation in Design / Experiential / Environmental

OS_DE18218M

2018 Design Merit Award

F5 / Shanghai

BAIDU

KNOW YOU AGAIN

Innovation in Design / Experiential / Environmental

OS_DE18219M

2018 Design Merit Award

INNOCEAN / Seoul + Planit / Seoul + Eliot / Seoul + Dr.Hook / Seoul

Hyundai Motor Group

Chatty Schoolbus

Innovation in Design / Experiential / Environmental

OS_DE18220M

2018 Design Merit Award

Hindustan Petroleum Corporation Limited / Mumbai

Hindustan Petroleum Corporation Limited

Roads That Honk

Experiential / Environmental / Wayfinding

OS_DE18178M

2018 Design Merit Award

VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York

LEGOLAND Florida Resort

Quest to LEGOLAND

Experiential / Environmental / Wayfinding

OS_DE18179M

2018 Design Merit Award

DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + YOKOHAMA SUPER FACTORY / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo

ELECTRONIC ARTS INC.

SIMCITY BUILDIT SCHOOL OF POLITICS TEXT BOOKS

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE18135M

2018 Design Merit Award

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

Mavericks

The Whole Earth Catalog

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE18136M

2018 Design Merit Award

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Digital Design

OS_DE18159M

2018 Design Merit Award

FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo

Estadão Newspaper

The Corruption Converter

Digital Design

OS_DE18160M

2018 Design Merit Award

McCann / Lima

Sodimac Homecenter

HIJACKED HIGHWAY

Digital Design

OS_DE18161M

2018 Design Merit Award

WeTransfer / Amsterdam + Stink Studios / Los Angeles

WeTransfer

A Message From Earth

Digital Design

OS_DE18162M

2018 Design Merit Award

DENTSU INC. / Tokyo

The Yoshida Hideo Memorial Foundation

STUDIES of Graphic design

Editorial / Magazine Cover

OS_DE18109M

2018 Design Merit Award

Dentsu Jayme Syfu / Makati City

Greenpeace Philippines

Dead Whale

Experiential / Environmental / Outdoor Spaces

OS_DE18173M

2018 Design Merit Award

FCB New Zealand / Auckland & Wellington

Prime TV

The Human Serengeti

Experiential / Environmental / Outdoor Spaces

OS_DE18174M

2018 Design Merit Award

HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo

Two inc

HOTEL HIGHWAY

Experiential / Environmental / Outdoor Spaces

OS_DE18175M

2018 Design Merit Award

Jung von Matt/ AG / Hamburg

Hamburg Marketing, Elbphilharmonie Hamburg

Music in Sight

Experiential / Environmental / Outdoor Spaces

OS_DE18176M

2018 Design Merit Award

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Experiential / Environmental / Outdoor Spaces

OS_DE18177M

2018 Design Merit Award

DDB, / Paris

Hasbro

In the world of Play-Doh

Craft / Illustration - Single or Series

OS_DE18198M

2018 Design Merit Award

DENTSU INC. / Tokyo

End-of-Life Care Association of Japan

Maze Without Exit

Craft / Illustration - Single or Series

OS_DE18199M

2018 Design Merit Award

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

SLOW TRAIN, SLOW LIFE. “Get Back, Tohoku.”

Craft / Illustration - Single or Series

OS_DE18200M

2018 Design Merit Award

Jones Knowles Ritchie / London

Heinz

Celebrating 50 Golden Yearz

Packaging / Mass-market

OS_DE18147M

2018 Design Merit Award

Jones Knowles Ritchie / New York

Walker & Co

FORM

Packaging / Mass-market

OS_DE18148M

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