The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Web / User Experience
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Web / User Experience
Visit Britain Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Expedia / Bellevue + Friend / London Client: Expedia Category: Mobile / User Experience
next Bank Agency: R/GA / Sao Paulo Client: Banco Bradesco Category: Mobile / User Experience
Samsung SmartSuit Agency: Cheil / Amsterdam Client: Samsung Benelux Category: Cross-Channel / Digital / Physical Cross-Channel
The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Web / User Experience
Election in the Dark Agency: Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo Client: Yahoo Japan Corporation Category: Web / User Experience
The Playable RFP Letter Agency: Heat / San Francisco Client: THX Category: Web / User Experience
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Mobile / Utility
DIGISEQ Agency: R/GA / London + DIGISEQ / Uxbridge Client: DIGISEQ Category: Mobile / Utility
Sign Language Agency: Uber / San Francisco Client: Uber Category: Mobile / Utility
Election in the Dark Agency: Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo Client: Yahoo Japan Corporation Category: Web / Utility

2018 UX / UI Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Nosferatu

Web / User Experience

OS_UX18003B

2018 UX / UI Bronze Pencil

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Web / User Experience

OS_UX18004B

2018 UX / UI Bronze Pencil

180LA / Los Angeles + Cut & Run / Santa Monica + Expedia / Bellevue + Friend / London

Expedia

Visit Britain

Mobile / User Experience

OS_UX18007B

2018 UX / UI Bronze Pencil

R/GA / Sao Paulo

Banco Bradesco

next Bank

Mobile / User Experience

OS_UX18008B

2018 UX / UI Bronze Pencil

Cheil / Amsterdam

Samsung Benelux

Samsung SmartSuit

Cross-Channel / Digital / Physical Cross-Channel

OS_UX18011B

2018 UX / UI Merit Award

CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney

Cochlear

The Hearing Test in Disguise

Web / User Experience

OS_UX18020M

2018 UX / UI Merit Award

Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo

Yahoo Japan Corporation

Election in the Dark

Web / User Experience

OS_UX18021M

2018 UX / UI Merit Award

Heat / San Francisco

THX

The Playable RFP Letter

Web / User Experience

OS_UX18022M

2018 UX / UI Merit Award

Ogilvy Australia / Melbourne

AAMI

AAMI SmartPlates

Mobile / Utility

OS_UX18023M

2018 UX / UI Merit Award

R/GA / London + DIGISEQ / Uxbridge

DIGISEQ

DIGISEQ

Mobile / Utility

OS_UX18024M

2018 UX / UI Merit Award

Uber / San Francisco

Uber

Sign Language

Mobile / Utility

OS_UX18025M

2018 UX / UI Merit Award

Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo

Yahoo Japan Corporation

Election in the Dark

Web / Utility

OS_UX18017M

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