The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Audi Enter Sandbox Agency: POL / OSLO + MediaMonks / Stockholm Client: Audi Category: Experiential / Virtual Reality (VR)
Digital Puppetry Agency: McCann / Melbourne Client: Melbourne International Film Festival Category: Experiential / Virtual Reality (VR)
60th GRAMMYs - Play the City Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles Client: The Recording Academy Category: Experiential / Digital Installations
Sea Hero Quest - Virtual Reality Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / London + Glitchers / London Client: Deutsche Telekom Category: Experiential / Virtual Reality (VR)
Elton John - Farewell Yellow Brick Road Global Launch Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Experiential / Virtual Reality (VR)
Samsung Gear VR Wonderland Agency: McKinney / New York + Cheil Worldwide / Seoul Client: Samsung Electronics Category: Experiential / Virtual Reality (VR)
Visceral Reality Agency: J.Walter Thompson / Sao Paulo Client: Rede de Justiça Category: Experiential / Virtual Reality (VR)
Virtual Gridiron Agency: Momentum Worldwide / New York + Verizon Labs / New York Client: Verizon Category: Experiential / Virtual Reality (VR)
Unseen Stars Agency: BBDO / New York + ObscuraDigital Client: GE Category: Experiential / Digital Installations
CHAMELEON Agency: CONTRAPUNTO BBDO / MADRID Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Experiential / Digital Installations
Roads That Honk Agency: Hindustan Petroleum Corporation Limited / Mumbai Client: Hindustan Petroleum Corporation Limited Category: Experiential / Digital Installations
Thermal Discount Agency: Rethink Client: Sports Experts Category: Experiential / Digital Installations

2018 Interactive Gold Pencil

POL / OSLO + MediaMonks / Stockholm

Audi

Audi Enter Sandbox

Experiential / Virtual Reality (VR)

OS_IN18014G

2018 Interactive Silver Pencil

McCann / Melbourne

Melbourne International Film Festival

Digital Puppetry

Experiential / Virtual Reality (VR)

OS_IN18015S

2018 Interactive Silver Pencil

TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles

The Recording Academy

60th GRAMMYs - Play the City

Experiential / Digital Installations

OS_IN18018S

2018 Interactive Bronze Pencil

Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / London + Glitchers / London

Deutsche Telekom

Sea Hero Quest - Virtual Reality

Experiential / Virtual Reality (VR)

OS_IN18016B

2018 Interactive Bronze Pencil

Spinifex Group / Torrance

Sir Elton John

Elton John - Farewell Yellow Brick Road Global Launch

Experiential / Virtual Reality (VR)

OS_IN18017B

2018 Interactive Merit Award

McKinney / New York + Cheil Worldwide / Seoul

Samsung Electronics

Samsung Gear VR Wonderland

Experiential / Virtual Reality (VR)

OS_IN18065M

2018 Interactive Merit Award

J.Walter Thompson / Sao Paulo

Rede de Justiça

Visceral Reality

Experiential / Virtual Reality (VR)

OS_IN18066M

2018 Interactive Merit Award

Momentum Worldwide / New York + Verizon Labs / New York

Verizon

Virtual Gridiron

Experiential / Virtual Reality (VR)

OS_IN18067M

2018 Interactive Merit Award

BBDO / New York + ObscuraDigital

GE

Unseen Stars

Experiential / Digital Installations

OS_IN18068M

2018 Interactive Merit Award

CONTRAPUNTO BBDO / MADRID

MERCEDES-BENZ ESPAÑA, S.A. (SMART)

CHAMELEON

Experiential / Digital Installations

OS_IN18069M

2018 Interactive Merit Award

Hindustan Petroleum Corporation Limited / Mumbai

Hindustan Petroleum Corporation Limited

Roads That Honk

Experiential / Digital Installations

OS_IN18070M

2018 Interactive Merit Award

Rethink

Sports Experts

Thermal Discount

Experiential / Digital Installations

OS_IN18071M

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