The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G Category: Digital / Social Media & Viral Marketing - Single
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Digital / Social Media & Viral Marketing - Single
The Last da Vinci
Agency: Droga5 / New York + Chelsea Pictures / New York
Client: Christie's Category: Digital / Social Media & Viral Marketing - Single
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Digital / Websites & Mobile
KISS THE KREMLIN
Agency: DM9 DDB / SÃO PAULO
Client: Ssex Bbox Category: Digital / Social Media & Viral Marketing - Campaign
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Digital / Social Media & Viral Marketing - Campaign
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG Category: Digital / Social Media & Viral Marketing - Single
HeroSmiths
Agency: Energy BBDO / Chicago
Client: Bayer Aspirin Category: Digital / Websites & Mobile
Sweden on Airbnb
Agency: Forsman & Bodenfors / Gothenburg
Client: Visit Sweden Category: Digital / Websites & Mobile
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista Category: Digital / Websites & Mobile
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd
Client: Bacardi Category: Digital / Social Media & Viral Marketing - Campaign
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan
Client: Ubrew Category: Digital / Social Media & Viral Marketing - Campaign
The World's First Baby Marathon
Agency: Ogilvy / Johannesburg
Client: Kimberly-Clark (Huggies) Category: Digital / Social Media & Viral Marketing - Campaign
Search
Agency: We Are Unlimited / Chicago + DDB, New York / New York
Client: McDonald's Corporation Category: Digital / Social Media & Viral Marketing - Campaign
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government Category: Digital / Banners & Pop-Ups
Shadow of War
Agency: The Martin Agency / Richmond
Client: Warner Bros Category: Digital / Banners & Pop-Ups
IKEA´s response to Balenciaga
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA Category: Digital / Social Media & Viral Marketing - Single
Live Moment of Silence
Agency: BBDO / New York
Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Digital / Social Media & Viral Marketing - Single
Swear Like a Mother
Agency: CP+B / Boulder + Hungry Man / New York
Client: Kraft Heinz Category: Digital / Social Media & Viral Marketing - Single
Crash Test
Agency: DDB, / Paris + Stink Digital / Paris + Studio5 / Paris
Client: Sécurité Routière Category: Digital / Social Media & Viral Marketing - Single
The Biggest Sports Endorsement Deal of All Time
Agency: FCB / Chicago
Client: Archer+Wolf, LLC Category: Digital / Social Media & Viral Marketing - Single
Say It Tika
Agency: FCB New Zealand / Auckland & Wellington
Client: Vodafone New Zealand Category: Digital / Social Media & Viral Marketing - Single
Not A Target Teleprompter
Agency: VML / New York + United Nations OCHA / New York
Client: United Nations Category: Digital / Social Media & Viral Marketing - Single