The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Digital / Social Media & Viral Marketing - Single
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Digital / Social Media & Viral Marketing - Single
The Last da Vinci Agency: Droga5 / New York + Chelsea Pictures / New York Client: Christie's Category: Digital / Social Media & Viral Marketing - Single
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Digital / Websites & Mobile
KISS THE KREMLIN Agency: DM9 DDB / SÃO PAULO Client: Ssex Bbox Category: Digital / Social Media & Viral Marketing - Campaign
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Digital / Social Media & Viral Marketing - Campaign
Tomorrow's News Agency: BBDO / New York + Smuggler Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single
The most German supermarket Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California Client: EDEKA ZENTRALE AG & Co. KG Category: Digital / Social Media & Viral Marketing - Single
HeroSmiths Agency: Energy BBDO / Chicago Client: Bayer Aspirin Category: Digital / Websites & Mobile
Sweden on Airbnb Agency: Forsman & Bodenfors / Gothenburg Client: Visit Sweden Category: Digital / Websites & Mobile
YOURNALIST Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Digital / Websites & Mobile
Music Liberates Music Agency: BBDO / New York + PhantoscopicLtd Client: Bacardi Category: Digital / Social Media & Viral Marketing - Campaign
Responsibly the beer Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan Client: Ubrew Category: Digital / Social Media & Viral Marketing - Campaign
The World's First Baby Marathon Agency: Ogilvy / Johannesburg Client: Kimberly-Clark (Huggies) Category: Digital / Social Media & Viral Marketing - Campaign
Search Agency: We Are Unlimited / Chicago + DDB, New York / New York Client: McDonald's Corporation Category: Digital / Social Media & Viral Marketing - Campaign
Bushfire Alert Ad Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Digital / Banners & Pop-Ups
Shadow of War Agency: The Martin Agency / Richmond Client: Warner Bros Category: Digital / Banners & Pop-Ups
IKEA´s response to Balenciaga Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Digital / Social Media & Viral Marketing - Single
Live Moment of Silence Agency: BBDO / New York Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Digital / Social Media & Viral Marketing - Single
Swear Like a Mother Agency: CP+B / Boulder + Hungry Man / New York Client: Kraft Heinz Category: Digital / Social Media & Viral Marketing - Single
Crash Test Agency: DDB, / Paris + Stink Digital / Paris + Studio5 / Paris Client: Sécurité Routière Category: Digital / Social Media & Viral Marketing - Single
The Biggest Sports Endorsement Deal of All Time Agency: FCB / Chicago Client: Archer+Wolf, LLC Category: Digital / Social Media & Viral Marketing - Single
Say It Tika Agency: FCB New Zealand / Auckland & Wellington Client: Vodafone New Zealand Category: Digital / Social Media & Viral Marketing - Single
Not A Target Teleprompter Agency: VML / New York + United Nations OCHA / New York Client: United Nations Category: Digital / Social Media & Viral Marketing - Single

2018 Direct Marketing Gold Pencil

BBDO / New York + The Corner Shop / New York

P&G

The Talk

Digital / Social Media & Viral Marketing - Single

OS_DI18015G

2018 Direct Marketing Gold Pencil

Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore

Alliance Française de Singapour

Pitching French Films To Hollywood

Digital / Social Media & Viral Marketing - Single

OS_DI18016G

2018 Direct Marketing Silver Pencil

Droga5 / New York + Chelsea Pictures / New York

Christie's

The Last da Vinci

Digital / Social Media & Viral Marketing - Single

OS_DI18017S

2018 Direct Marketing Bronze Pencil

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Digital / Websites & Mobile

OS_DI18014B

2018 Direct Marketing Bronze Pencil

DM9 DDB / SÃO PAULO

Ssex Bbox

KISS THE KREMLIN

Digital / Social Media & Viral Marketing - Campaign

OS_DI18020B

2018 Direct Marketing Bronze Pencil

Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore

Alliance Française de Singapour

Pitching French Films To Hollywood

Digital / Social Media & Viral Marketing - Campaign

OS_DI18021B

2018 Direct Marketing Bronze Pencil

BBDO / New York + Smuggler

Sandy Hook Promise

Tomorrow's News

Digital / Social Media & Viral Marketing - Single

OS_DI18018B

2018 Direct Marketing Bronze Pencil

Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California

EDEKA ZENTRALE AG & Co. KG

The most German supermarket

Digital / Social Media & Viral Marketing - Single

OS_DI18019B

2018 Direct Marketing Merit Award

Energy BBDO / Chicago

Bayer Aspirin

HeroSmiths

Digital / Websites & Mobile

OS_DI18066M

2018 Direct Marketing Merit Award

Forsman & Bodenfors / Gothenburg

Visit Sweden

Sweden on Airbnb

Digital / Websites & Mobile

OS_DI18067M

2018 Direct Marketing Merit Award

The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona

EITB - Euskal Irrati Telebista

YOURNALIST

Digital / Websites & Mobile

OS_DI18068M

2018 Direct Marketing Merit Award

BBDO / New York + PhantoscopicLtd

Bacardi

Music Liberates Music

Digital / Social Media & Viral Marketing - Campaign

OS_DI18079M

2018 Direct Marketing Merit Award

McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan

Ubrew

Responsibly the beer

Digital / Social Media & Viral Marketing - Campaign

OS_DI18080M

2018 Direct Marketing Merit Award

Ogilvy / Johannesburg

Kimberly-Clark (Huggies)

The World's First Baby Marathon

Digital / Social Media & Viral Marketing - Campaign

OS_DI18081M

2018 Direct Marketing Merit Award

We Are Unlimited / Chicago + DDB, New York / New York

McDonald's Corporation

Search

Digital / Social Media & Viral Marketing - Campaign

OS_DI18082M

2018 Direct Marketing Merit Award

Columbus / Melbourne + BWM Dentsu / Melbourne

Victorian Government

Bushfire Alert Ad

Digital / Banners & Pop-Ups

OS_DI18069M

2018 Direct Marketing Merit Award

The Martin Agency / Richmond

Warner Bros

Shadow of War

Digital / Banners & Pop-Ups

OS_DI18070M

2018 Direct Marketing Merit Award

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

IKEA´s response to Balenciaga

Digital / Social Media & Viral Marketing - Single

OS_DI18071M

2018 Direct Marketing Merit Award

BBDO / New York

Sandy Hook Promise

Live Moment of Silence

Digital / Social Media & Viral Marketing - Single

OS_DI18072M

2018 Direct Marketing Merit Award

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Digital / Social Media & Viral Marketing - Single

OS_DI18073M

2018 Direct Marketing Merit Award

CP+B / Boulder + Hungry Man / New York

Kraft Heinz

Swear Like a Mother

Digital / Social Media & Viral Marketing - Single

OS_DI18074M

2018 Direct Marketing Merit Award

DDB, / Paris + Stink Digital / Paris + Studio5 / Paris

Sécurité Routière

Crash Test

Digital / Social Media & Viral Marketing - Single

OS_DI18075M

2018 Direct Marketing Merit Award

FCB / Chicago

Archer+Wolf, LLC

The Biggest Sports Endorsement Deal of All Time

Digital / Social Media & Viral Marketing - Single

OS_DI18076M

2018 Direct Marketing Merit Award

FCB New Zealand / Auckland & Wellington

Vodafone New Zealand

Say It Tika

Digital / Social Media & Viral Marketing - Single

OS_DI18077M

2018 Direct Marketing Merit Award

VML / New York + United Nations OCHA / New York

United Nations

Not A Target Teleprompter

Digital / Social Media & Viral Marketing - Single

OS_DI18078M

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