The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Stress Causes Dandruff Agency: MullenLowe / Singapore Client: Unilever - Clear Category: Film / Short Form
One Breath Agency: AMV BBDO / London + RSA Fims / London + Grand Central / London + MPC / London Client: J & J Nicorette Category: Film / Long Form
#Blood Normal Agency: AMV BBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Film / Long Form
In Real Life Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Film / Long Form
Daughter and Mother Agency: BBDO / New York + OPositive Client: Cure Alzheimer's Fund Category: Film / Long Form
Thinly Veiled Metaphors Agency: Circus Maximus / New York + Alpen Pictures + Superprime / Los Angeles Client: Roman Category: Film / Long Form
SickKids VS - DadStrong Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto Client: SickKids Foundation Category: Film / Long Form
Following Agency: DDB / Chicago + MJZ / Los Angeles + MPC / New York Client: State Farm Category: Film / Long Form
Battle against cancer Agency: J. Walter Thompson Puerto Rico / San Juan + Zapatero FIlms / San Juan Client: Susan G. Komen Category: Film / Long Form
It’s Just a Phase Agency: Rothco | Accenture Interactive / Dublin Client: SOAR Category: Film / Long Form
Imaginary Friends Society - Feeling Sad Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Film / Long Form
C21 Restaurant Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York Client: National Down Syndrome Society Category: Film / Long Form
Give Nothing to Psoriasis Campaign Agency: VCCP Health / London + Nice Shirt Films / London Client: LEO Pharma Category: Film / Long Form
Born Apart Agency: Y&R MEX / Mexico City + Oxígeno Producciones / Mexico City Client: Special Olympics Category: Film / Long Form

2018 Health, Wellness & Pharma Merit Award

MullenLowe / Singapore

Unilever - Clear

Stress Causes Dandruff

Film / Short Form

OS_HW18042M

2018 Health, Wellness & Pharma Merit Award

AMV BBDO / London + RSA Fims / London + Grand Central / London + MPC / London

J & J Nicorette

One Breath

Film / Long Form

OS_HW18043M

2018 Health, Wellness & Pharma Merit Award

AMV BBDO / London + Somesuch & Co / London

Essity Libresse Bodyform

#Blood Normal

Film / Long Form

OS_HW18044M

2018 Health, Wellness & Pharma Merit Award

BBDO / New York + BBDO Studios / New York

Monica Lewinsky

In Real Life

Film / Long Form

OS_HW18045M

2018 Health, Wellness & Pharma Merit Award

BBDO / New York + OPositive

Cure Alzheimer's Fund

Daughter and Mother

Film / Long Form

OS_HW18046M

2018 Health, Wellness & Pharma Merit Award

Circus Maximus / New York + Alpen Pictures + Superprime / Los Angeles

Roman

Thinly Veiled Metaphors

Film / Long Form

OS_HW18047M

2018 Health, Wellness & Pharma Merit Award

Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto

SickKids Foundation

SickKids VS - DadStrong

Film / Long Form

OS_HW18048M

2018 Health, Wellness & Pharma Merit Award

DDB / Chicago + MJZ / Los Angeles + MPC / New York

State Farm

Following

Film / Long Form

OS_HW18049M

2018 Health, Wellness & Pharma Merit Award

J. Walter Thompson Puerto Rico / San Juan + Zapatero FIlms / San Juan

Susan G. Komen

Battle against cancer

Film / Long Form

OS_HW18050M

2018 Health, Wellness & Pharma Merit Award

Rothco | Accenture Interactive / Dublin

SOAR

It’s Just a Phase

Film / Long Form

OS_HW18051M

2018 Health, Wellness & Pharma Merit Award

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society - Feeling Sad

Film / Long Form

OS_HW18052M

2018 Health, Wellness & Pharma Merit Award

Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York

National Down Syndrome Society

C21 Restaurant

Film / Long Form

OS_HW18053M

2018 Health, Wellness & Pharma Merit Award

VCCP Health / London + Nice Shirt Films / London

LEO Pharma

Give Nothing to Psoriasis Campaign

Film / Long Form

OS_HW18054M

2018 Health, Wellness & Pharma Merit Award

Y&R MEX / Mexico City + Oxígeno Producciones / Mexico City

Special Olympics

Born Apart

Film / Long Form

OS_HW18055M

Follow Us