The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Game of Thrones: Ice & Fire Agency: 360i / New York Client: HBO Category: Social Engagement / Community Building
Whopper Gate Agency: Buzzman / 75010, Paris Client: Burger King Category: Social Engagement / Community Building
Depeche Mode: 365 Days, 365 Fans Agency: Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles Client: Depeche Mode / Venusnote Ltd. Category: Social Engagement / Community Building
Pop Your Bubble Agency: Edible - A Daniel J. Edelman Agency / New York Client: KIND Snacks/KIND Foundation Category: Social Engagement / Community Building
Say It Tika Agency: FCB New Zealand / Auckland & Wellington Client: Vodafone New Zealand Category: Social Engagement / Community Building
Controle de la Poitrine Agency: McCann Paris / Clichy Client: Olympique de Marseille Category: Social Engagement / Community Building
To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Social Engagement / Community Building
Reimagine Zahra's World Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai Client: UNHCR Category: Social Engagement / Community Building
Marias vs Maria Agency: The Community / Miami Client: The Community Category: Social Engagement / Community Building
#BackedByAxe Agency: WP Narrative_ / New York Client: SHOWTIME Networks Inc. Category: Social Engagement / Community Building
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Social Engagement / User-Generated Content
Skin Memories Agency: BBDO / Brussels Client: Euromelanoma Category: Social Engagement / User-Generated Content
Depeche Mode: 365 Days, 365 Fans Agency: Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles Client: Depeche Mode / Venusnote Ltd Category: Social Engagement / User-Generated Content
KISS THE KREMLIN Agency: DM9 DDB / SÃO PAULO Client: Ssex Bbox Category: Social Engagement / User-Generated Content
Reimagine Zahra's World Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai Client: UNHCR Category: Social Engagement / User-Generated Content
Open Gallery Agency: R/GA / Chicago Client: LIFEWTR Category: Social Engagement / User-Generated Content

2018 Social Media Merit Award

360i / New York

HBO

Game of Thrones: Ice & Fire

Social Engagement / Community Building

OS_SM18049M

2018 Social Media Merit Award

Buzzman / 75010, Paris

Burger King

Whopper Gate

Social Engagement / Community Building

OS_SM18050M

2018 Social Media Merit Award

Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles

Depeche Mode / Venusnote Ltd.

Depeche Mode: 365 Days, 365 Fans

Social Engagement / Community Building

OS_SM18051M

2018 Social Media Merit Award

Edible - A Daniel J. Edelman Agency / New York

KIND Snacks/KIND Foundation

Pop Your Bubble

Social Engagement / Community Building

OS_SM18052M

2018 Social Media Merit Award

FCB New Zealand / Auckland & Wellington

Vodafone New Zealand

Say It Tika

Social Engagement / Community Building

OS_SM18053M

2018 Social Media Merit Award

McCann Paris / Clichy

Olympique de Marseille

Controle de la Poitrine

Social Engagement / Community Building

OS_SM18054M

2018 Social Media Merit Award

Ogilvy & Mather Polska / Warsaw

Greenpeace Poland

To The Last Tree Standing

Social Engagement / Community Building

OS_SM18055M

2018 Social Media Merit Award

Ogilvy One / Dubai + Memac Ogilvy / Dubai

UNHCR

Reimagine Zahra's World

Social Engagement / Community Building

OS_SM18056M

2018 Social Media Merit Award

The Community / Miami

The Community

Marias vs Maria

Social Engagement / Community Building

OS_SM18057M

2018 Social Media Merit Award

WP Narrative_ / New York

SHOWTIME Networks Inc.

#BackedByAxe

Social Engagement / Community Building

OS_SM18058M

2018 Social Media Merit Award

adam&eveDDB / London

FIFA

More Than A Game

Social Engagement / User-Generated Content

OS_SM18043M

2018 Social Media Merit Award

BBDO / Brussels

Euromelanoma

Skin Memories

Social Engagement / User-Generated Content

OS_SM18044M

2018 Social Media Merit Award

Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles

Depeche Mode / Venusnote Ltd

Depeche Mode: 365 Days, 365 Fans

Social Engagement / User-Generated Content

OS_SM18045M

2018 Social Media Merit Award

DM9 DDB / SÃO PAULO

Ssex Bbox

KISS THE KREMLIN

Social Engagement / User-Generated Content

OS_SM18046M

2018 Social Media Merit Award

Ogilvy One / Dubai + Memac Ogilvy / Dubai

UNHCR

Reimagine Zahra's World

Social Engagement / User-Generated Content

OS_SM18047M

2018 Social Media Merit Award

R/GA / Chicago

LIFEWTR

Open Gallery

Social Engagement / User-Generated Content

OS_SM18048M

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