The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Safest Highways Agency: FCB Canada / Toronto Client: Fountain Tire Category: Use of Technology
Machine conversations Agency: hasan & partners / Helsinki + The Honey Partnership / London + KONE Oyj / Espoo Client: KONE Oyj Category: Use of Technology
The mind-reading billboard Agency: Lg2 / Quebec City Client: Quebec City Magic Festival Category: Use of Technology
Thermal Discount Agency: Rethink Client: Sports Experts Category: Use of Technology
Sneaky Like Pete Agency: Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles Client: Amazon Studios Category: Use of Technology
The Woman Behind The Veil Agency: FP7/RUH / Riyadh + FP7/MENA / Dubai Client: Al Rajhi Bank Category: Use of Technology / Integration with Social Platforms
Samsung SmartSuit Agency: Cheil / Amsterdam Client: Samsung Benelux Category: Use of Technology / Physical Product & Mobile Integration
My Voice Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan Client: Fondazione Nemo Category: Use of Technology / Physical Product & Mobile Integration
KFC Suppertime Stories Agency: Ogilvy / Johannesburg Client: KFC Category: Use of Technology / Physical Product & Mobile Integration
Snaptivity Agency: R/GA / London + Snaptivity / London Client: Snaptivity Category: Use of Technology / Physical Product & Mobile Integration
ARRIBAMEXICO.ORG Agency: ( anónimo ) / mexico city Client: Organización CADENA Category: Use of Technology
HEARING RESCUE Agency: BBDO / Bangkok Client: THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK Category: Use of Technology
Dytective for Samsung Agency: Cheil Worldwide Spain / Madrid Client: Samsung Category: Use of Technology
Bushfire Alert Ad Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Use of Technology
The Never-Ending Forest App Agency: DAVID / São Paulo + Vetor Zero / São Paulo Client: Faber-Castell Category: Use of Technology
The Soundbook App Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich Client: NordSued Publishing House Category: Use of Technology
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Use of Technology
41 Steps Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Use of Technology
ArtScience Museum: Into the Wild Agency: Google Asia Pacific / Singapore + Lenovo / Singapore + Marina Bay Sands / Singapore + MediaMonks / Amsterdam Client: ArtScience Museum Singapore Category: Use of Technology / Augmented Reality (AR)
HIJACKED HIGHWAY Agency: McCann / Lima Client: Sodimac Homecenter Category: Use of Technology / Virtual Reality (VR)
Snapchat Music Video Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Use of Technology / Augmented Reality (AR)
democrARtisation Agency: McCann / Beograd Client: Museum of Contemporary Art Belgrade Category: Use of Technology / Augmented Reality (AR)
IKEA Place Agency: SPACE10 / Copenhagen + Norgram / Copenhagen + Twnkls / Rotterdam Client: IKEA Category: Use of Technology / Augmented Reality (AR)

2018 Responsive Environments Merit Award

FCB Canada / Toronto

Fountain Tire

Safest Highways

Use of Technology

OS_RE18017M

2018 Responsive Environments Merit Award

hasan & partners / Helsinki + The Honey Partnership / London + KONE Oyj / Espoo

KONE Oyj

Machine conversations

Use of Technology

OS_RE18018M

2018 Responsive Environments Merit Award

Lg2 / Quebec City

Quebec City Magic Festival

The mind-reading billboard

Use of Technology

OS_RE18019M

2018 Responsive Environments Merit Award

Rethink

Sports Experts

Thermal Discount

Use of Technology

OS_RE18020M

2018 Responsive Environments Merit Award

Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles

Amazon Studios

Sneaky Like Pete

Use of Technology

OS_RE18021M

2018 Responsive Environments Merit Award

FP7/RUH / Riyadh + FP7/MENA / Dubai

Al Rajhi Bank

The Woman Behind The Veil

Use of Technology / Integration with Social Platforms

OS_RE18023M

2018 Mobile Merit Award

Cheil / Amsterdam

Samsung Benelux

Samsung SmartSuit

Use of Technology / Physical Product & Mobile Integration

OS_MO18060M

2018 Mobile Merit Award

McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan

Fondazione Nemo

My Voice

Use of Technology / Physical Product & Mobile Integration

OS_MO18061M

2018 Mobile Merit Award

Ogilvy / Johannesburg

KFC

KFC Suppertime Stories

Use of Technology / Physical Product & Mobile Integration

OS_MO18062M

2018 Mobile Merit Award

R/GA / London + Snaptivity / London

Snaptivity

Snaptivity

Use of Technology / Physical Product & Mobile Integration

OS_MO18063M

2018 Mobile Merit Award

( anónimo ) / mexico city

Organización CADENA

ARRIBAMEXICO.ORG

Use of Technology

OS_MO18048M

2018 Mobile Merit Award

BBDO / Bangkok

THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK

HEARING RESCUE

Use of Technology

OS_MO18049M

2018 Mobile Merit Award

Cheil Worldwide Spain / Madrid

Samsung

Dytective for Samsung

Use of Technology

OS_MO18050M

2018 Mobile Merit Award

Columbus / Melbourne + BWM Dentsu / Melbourne

Victorian Government

Bushfire Alert Ad

Use of Technology

OS_MO18051M

2018 Mobile Merit Award

DAVID / São Paulo + Vetor Zero / São Paulo

Faber-Castell

The Never-Ending Forest App

Use of Technology

OS_MO18052M

2018 Mobile Merit Award

Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich

NordSued Publishing House

The Soundbook App

Use of Technology

OS_MO18053M

2018 Mobile Merit Award

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Use of Technology

OS_MO18054M

2018 Mobile Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

41 Steps

Use of Technology

OS_MO18055M

2018 Responsive Environments Merit Award

Google Asia Pacific / Singapore + Lenovo / Singapore + Marina Bay Sands / Singapore + MediaMonks / Amsterdam

ArtScience Museum Singapore

ArtScience Museum: Into the Wild

Use of Technology / Augmented Reality (AR)

OS_RE18022M

2018 Mobile Merit Award

McCann / Lima

Sodimac Homecenter

HIJACKED HIGHWAY

Use of Technology / Virtual Reality (VR)

OS_MO18059M

2018 Mobile Merit Award

BBDO / New York + NorthKingdom

Bacardi

Snapchat Music Video

Use of Technology / Augmented Reality (AR)

OS_MO18056M

2018 Mobile Merit Award

McCann / Beograd

Museum of Contemporary Art Belgrade

democrARtisation

Use of Technology / Augmented Reality (AR)

OS_MO18057M

2018 Mobile Merit Award

SPACE10 / Copenhagen + Norgram / Copenhagen + Twnkls / Rotterdam

IKEA

IKEA Place

Use of Technology / Augmented Reality (AR)

OS_MO18058M

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