The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike Equality: The Swoosh Vote Agency: Wieden+Kennedy / Portland Client: Nike Category: Branding / Logo
An icon for the future of motor sport. Agency: Wieden+Kennedy / London Client: F1 Category: Branding / Logo
Shot Reverse Shot Agency: Buzzman / 75010, Paris Client: Huawei Category: Branding / Brand Installations
Samsung Gear VR Wonderland Agency: McKinney / New York + Cheil Worldwide / Seoul Client: Samsung Electronics Category: Branding / Brand Installations
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Branding / Brand Installations
HOTEL HIGHWAY Agency: HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo Client: Two inc Category: Branding / Brand Installations
Nike Air Force 1 Baltimore Agency: Wieden+Kennedy / Portland Client: Nike Category: Branding / Brand Installations
Haymarket By Scandic Agency: 25AH / Stockholm Client: Scandic Hotels Category: Branding / Identity System
2017 Guangzhou Image Triennial Agency: another design / Guangzhou Client: Guangdong Museum of Art Category: Branding / Identity System
Beat the elements Agency: Bold / Stockholm Client: Haglöfs Category: Branding / Identity System
The East Cut Agency: Collins / San Francisco Client: The East Cut Community Benefit District Category: Branding / Identity System
Men’s Lifestyle Curator, Howdy Agency: Emart Inc. / Seoul Client: Emart Inc. Category: Branding / Identity System

2018 Design Merit Award

Wieden+Kennedy / Portland

Nike

Nike Equality: The Swoosh Vote

Branding / Logo

OS_DE18076M

2018 Design Merit Award

Wieden+Kennedy / London

F1

An icon for the future of motor sport.

Branding / Logo

OS_DE18077M

2018 Design Merit Award

Buzzman / 75010, Paris

Huawei

Shot Reverse Shot

Branding / Brand Installations

OS_DE18098M

2018 Design Merit Award

McKinney / New York + Cheil Worldwide / Seoul

Samsung Electronics

Samsung Gear VR Wonderland

Branding / Brand Installations

OS_DE18099M

2018 Design Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Branding / Brand Installations

OS_DE18100M

2018 Design Merit Award

HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo

Two inc

HOTEL HIGHWAY

Branding / Brand Installations

OS_DE18101M

2018 Design Merit Award

Wieden+Kennedy / Portland

Nike

Nike Air Force 1 Baltimore

Branding / Brand Installations

OS_DE18102M

2018 Design Merit Award

25AH / Stockholm

Scandic Hotels

Haymarket By Scandic

Branding / Identity System

OS_DE18078M

2018 Design Merit Award

another design / Guangzhou

Guangdong Museum of Art

2017 Guangzhou Image Triennial

Branding / Identity System

OS_DE18079M

2018 Design Merit Award

Bold / Stockholm

Haglöfs

Beat the elements

Branding / Identity System

OS_DE18080M

2018 Design Merit Award

Collins / San Francisco

The East Cut Community Benefit District

The East Cut

Branding / Identity System

OS_DE18081M

2018 Design Merit Award

Emart Inc. / Seoul

Emart Inc.

Men’s Lifestyle Curator, Howdy

Branding / Identity System

OS_DE18082M

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