The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Disappearing Person Alerts Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne Client: Queensland Police Category: Mobile Advertising
Snaplications Agency: VML / Sydney Client: McDonald's Australia Category: Mobile Advertising
Stop The Cycle Agency: VML South Africa / Cape Town Client: Huffington Post South Africa Category: Mobile Advertising
Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Mobile Advertising
Bushfire Alert Ad Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Mobile Advertising
Snapchat Music Video Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Mobile Advertising
Stories from the other side of the world Agency: BBDO Paris / Boulogne Billancourt Client: CARE France Category: Mobile Advertising
Parking in 4,9 second Agency: Bleublancrouge / Montreal + Morrisson / Montreal + Fly Studio / Montreal + 1One Production / Montreal Client: Toyota Category: Mobile Advertising
Battery Buster Agency: Commonwealth McCann / Dubai + Carat MENA / Dubai Client: Chevrolet Category: Mobile Advertising
Escalating GIFs Agency: Ogilvy / Germany Client: European Anti-Bullying Network (EAN) Category: Mobile Advertising
The World's Most Eligible Bachelor Agency: Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town Client: Ol Pejeta Conservancy Category: Mobile Advertising

2018 Mobile Gold Pencil

BWM Dentsu / Melbourne + Cox Inall Change / Melbourne

Queensland Police

Disappearing Person Alerts

Mobile Advertising

OS_MO18011G

2018 Mobile Silver Pencil

VML / Sydney

McDonald's Australia

Snaplications

Mobile Advertising

OS_MO18012S

2018 Mobile Silver Pencil

VML South Africa / Cape Town

Huffington Post South Africa

Stop The Cycle

Mobile Advertising

OS_MO18013S

2018 Mobile Bronze Pencil

BBDO / New York + BBDO Studios / New York + VisualCountry

Lowe's

Converticals

Mobile Advertising

OS_MO18014B

2018 Mobile Bronze Pencil

Columbus / Melbourne + BWM Dentsu / Melbourne

Victorian Government

Bushfire Alert Ad

Mobile Advertising

OS_MO18015B

2018 Mobile Merit Award

BBDO / New York + NorthKingdom

Bacardi

Snapchat Music Video

Mobile Advertising

OS_MO18041M

2018 Mobile Merit Award

BBDO Paris / Boulogne Billancourt

CARE France

Stories from the other side of the world

Mobile Advertising

OS_MO18042M

2018 Mobile Merit Award

Bleublancrouge / Montreal + Morrisson / Montreal + Fly Studio / Montreal + 1One Production / Montreal

Toyota

Parking in 4,9 second

Mobile Advertising

OS_MO18043M

2018 Mobile Merit Award

Commonwealth McCann / Dubai + Carat MENA / Dubai

Chevrolet

Battery Buster

Mobile Advertising

OS_MO18044M

2018 Mobile Merit Award

Ogilvy / Germany

European Anti-Bullying Network (EAN)

Escalating GIFs

Mobile Advertising

OS_MO18045M

2018 Mobile Merit Award

Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town

Ol Pejeta Conservancy

The World's Most Eligible Bachelor

Mobile Advertising

OS_MO18046M

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